PPC stands for pay per click and refers to a specific system of advertising whereby companies pay for every click that has been received on the created advert
Great news for the world of social media marketing has been revealed as micro blogging site Twitter has today announced that users will now receive a weekly email
Reports have revealed that Yahoo CEO Scott Thompson is set to step down from his prestigious role over controversial reports that he lied about his computer science degree.
As an internet marketing fanatic, three letter words are definitely the way we role. We’ve explained the magic of SEO by breaking it down step by step and helping you understand just what is involved
Search engine giant Google may generate the vast majority of its income from search engine marketing, but that does not stop it continually trying to expand its offerings. Its latest venture into social media, Google+, was the subject of some scepticism when first launched, but appears to be confounding these critics, at least in terms of attracting big name brands to the service.
After years of debate and postponement, the implementation of the EU e-Privacy Directive is almost upon us, and all those engaged in internet marketing will be affected in some way by it. According to a new survey, the majority of consumers, 89 per cent, think the new EU cookie directive is a positive step, despite the fact that three quarters of them had not heard of it before they were surveyed. Of those who had heard of it, just 16 per cent were fully aware of what would be happening. Almost a quarter of respondents, 23 per cent, were happy for sites to use cookies to improve their browsing experience, though it is not made clear what â
