<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Caroco Internet Marketing Blog</title><description>Find the latest information on our Internet Marketing Blog - http://carocomarketing.com/internet-marketing-blog.html</description><link>http://www.carocomarketing.com/</link><language>en</language><pubDate>Tue, 21 Feb 2012 12:25:17 +0000</pubDate><generator>Contao Open Source CMS - Extension summarizeFeeds</generator><atom:link href="http://:/latest-feed.xml" rel="self" type="application/rss+xml" /><item><title>Marketers still struggling with social media</title><description><![CDATA[According to a new article on Marketing Weeks' website, many online marketers are still struggling with making their social media investments work, despite their continuing and growing investment in the medium.]]></description><link>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/marketers-still-struggling-with-social-media.html</link><pubDate>Tue, 21 Feb 2012 12:25:17 +0000</pubDate><guid>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/marketers-still-struggling-with-social-media.html</guid></item><item><title>Consumers dislike behavioural ad targeting, says study</title><description><![CDATA[Most online marketers would like to be able to target their advertising to online consumers who exhibit behaviours that suggest they are interested in what the marketer has to sell; promoting holidays to those looking at flight prices, potentially to those who have posted on a social network expressing their desire to get away. ]]></description><link>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/consumers-dislike-behavioural-ad-targeting-says-study.html</link><pubDate>Mon, 20 Feb 2012 11:20:52 +0000</pubDate><guid>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/consumers-dislike-behavioural-ad-targeting-says-study.html</guid></item><item><title>Experts question whether Wikipedia has too much prominence on Google</title><description><![CDATA[Google remains one of the planet's leading search engines, attracting millions of traffic every day. However, it has been questioned by some experts whether the search engine gives too much prominence to Wikipedia over other websites.]]></description><link>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/experts-question-whether-wikipedia-has-too-much-prominence-on-google.html</link><pubDate>Fri, 17 Feb 2012 11:03:38 +0000</pubDate><guid>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/experts-question-whether-wikipedia-has-too-much-prominence-on-google.html</guid></item><item><title>Digital marketers hold social media as a top priority</title><description><![CDATA[It has been found in a study of digital marketing trends that social media engagement remains a number one priority for online advertising agencies.]]></description><link>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/digital-marketers-hold-social-media-as-a-top-priority.html</link><pubDate>Thu, 16 Feb 2012 10:31:39 +0000</pubDate><guid>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/digital-marketers-hold-social-media-as-a-top-priority.html</guid></item><item><title>Drinks body initiates online campaign for alcohol marketing</title><description><![CDATA[Changes could be coming to how companies advertise alcoholic beverages online, with the European Forum for Responsible Drinking (EFRD) initiating a campaign to urge responsible marketing on the internet.]]></description><link>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/drinks-body-initiates-online-campaign-for-alcohol-marketing.html</link><pubDate>Wed, 15 Feb 2012 11:49:28 +0000</pubDate><guid>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/drinks-body-initiates-online-campaign-for-alcohol-marketing.html</guid></item><item><title>Google add new languages to web analytics</title><description><![CDATA[If you are running a website of any kind and are trying to get an in-depth look at visitor diversity, Google Analytics offers an ideal tool to use. ]]></description><link>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/google-add-new-languages-to-web-analytics.html</link><pubDate>Tue, 14 Feb 2012 10:05:55 +0000</pubDate><guid>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/google-add-new-languages-to-web-analytics.html</guid></item><item><title>Marketing innovation in 2012</title><description><![CDATA[With so much going on in internet marketing and the digital world as a whole, it is hard to figure out what the real developments to keep an eye on are and what is likely to end up falling by the wayside.]]></description><link>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/marketing-innovation-in-2012.html</link><pubDate>Mon, 13 Feb 2012 10:07:19 +0000</pubDate><guid>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/marketing-innovation-in-2012.html</guid></item><item><title>First survey: consumers dislike Google personalised results</title><description><![CDATA[Google's new personalised search, which provides users with search results tailored to them using knowledge from previous searches]]></description><link>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/first-survey-consumers-dislike-google-personalised-results.html</link><pubDate>Fri, 10 Feb 2012 10:50:41 +0000</pubDate><guid>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/first-survey-consumers-dislike-google-personalised-results.html</guid></item><item><title>SEO: good or bad?</title><description><![CDATA[According to a new story, a fairly new Google employee, Jon Rockway, has stated publicly &quot;SEO is bad for the internet&quot;.]]></description><link>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/seo-good-or-bad.html</link><pubDate>Thu, 09 Feb 2012 10:43:49 +0000</pubDate><guid>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/seo-good-or-bad.html</guid></item><item><title>Super Bowl Ads Get Users Googling</title><description><![CDATA[Whether you are an American Football fan or not, you cannot help but have seen coverage of this year's Super Bowl over the last couple of days. ]]></description><link>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/super-bowl-ads-get-users-googling.html</link><pubDate>Wed, 08 Feb 2012 10:56:40 +0000</pubDate><guid>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/super-bowl-ads-get-users-googling.html</guid></item><item><title>Olympics to Boost UK Ad Spend</title><description><![CDATA[A new study by Warc, the marketing research company, forecasts that UK ad spend will rise by over four per cent this year, driven in part by the Olympics. ]]></description><link>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/olympics-to-boost-uk-ad-spend.html</link><pubDate>Tue, 07 Feb 2012 16:44:36 +0000</pubDate><guid>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/olympics-to-boost-uk-ad-spend.html</guid></item><item><title>How Affiliate Sites Can Best Exploit SEO</title><description><![CDATA[If you are running a network of affiliates as part of an affiliate marketing strategy, or simply work as an affiliate yourself, it is worth taking note of an interesting new article published on Searchenginewatch.]]></description><link>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/how-affiliate-sites-can-best-exploit-seo.html</link><pubDate>Mon, 06 Feb 2012 09:36:14 +0000</pubDate><guid>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/how-affiliate-sites-can-best-exploit-seo.html</guid></item><item><title>Facebook Finally Go For IPO</title><description><![CDATA[The worst kept secret of the last few weeks is now finally official confirmed; the goliath of the social networking world, Facebook, is finally filing for an IPO. ]]></description><link>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/facebook-finally-go-for-ipo.html</link><pubDate>Fri, 03 Feb 2012 10:40:12 +0000</pubDate><guid>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/facebook-finally-go-for-ipo.html</guid></item><item><title>Paid Search Up To $20billion In 2012</title><description><![CDATA[The advertising market as a whole is one of the first to feel the pinch in a recession, but internet marketing spending would appear to be continuing to buck the trend.]]></description><link>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/paid-search-up-to-20billion-in-2012.html</link><pubDate>Thu, 02 Feb 2012 10:29:51 +0000</pubDate><guid>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/paid-search-up-to-20billion-in-2012.html</guid></item><item><title>Web Presence Vital Part of FMCG Marketing, Says New Report</title><description><![CDATA[Big FMCG brands have been spending millions on their websites for a number of years, with varying success. Of course, it's hard as a manufacturer of, say, shampoo or fizzy pop to figure out the actual impact on sales that his website has, but a new study suggests that good FMCG websites can increase visitor spend significantly.]]></description><link>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/web-presence-vital-part-of-fmcg-marketing-says-new-report.html</link><pubDate>Wed, 01 Feb 2012 10:41:41 +0000</pubDate><guid>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/web-presence-vital-part-of-fmcg-marketing-says-new-report.html</guid></item><item><title>What Does Social Commerce Actually Mean?</title><description><![CDATA[The phrase &quot;social commerce&quot; became a favourite phrase on many a digital analyst report in the past year, but does the internet marketing and affiliate management business really understand what is meant by the term?]]></description><link>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/what-does-social-commerce-actually-mean.html</link><pubDate>Tue, 31 Jan 2012 11:29:54 +0000</pubDate><guid>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/what-does-social-commerce-actually-mean.html</guid></item><item><title>Optimising PPC for Phone Calls</title><description><![CDATA[Paid search ads, or PPC, are a staple ingredient of most internet marketers' arsenals. However, how can you measure their success, especially if the primary call to action is to prompt a phone call or other communication rather than a direct online purchase.]]></description><link>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/optimising-ppc-for-phone-calls.html</link><pubDate>Mon, 30 Jan 2012 11:31:15 +0000</pubDate><guid>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/optimising-ppc-for-phone-calls.html</guid></item><item><title>UK Leads the World in Smartphone Adoption</title><description><![CDATA[If you are a marketer engaged in internet marketing or SEO in the UK, the growing proliferation of smartphones, and the increased amount of internet browsing done on them, will not have escaped your notice.]]></description><link>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/uk-leads-the-world-in-smartphone-adoption.html</link><pubDate>Fri, 27 Jan 2012 09:24:37 +0000</pubDate><guid>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/uk-leads-the-world-in-smartphone-adoption.html</guid></item><item><title>Google's New Search Impacts PPC and SEO</title><description><![CDATA[Google's new Search Plus Your World, the new search pages which incorporate more social media results, such as information from your Google+ pages if you are logged in, is now live on the US Google.com site, so is a reality for millions of Google users. ]]></description><link>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/googles-new-search-impacts-ppc-and-seo.html</link><pubDate>Thu, 26 Jan 2012 09:55:51 +0000</pubDate><guid>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/googles-new-search-impacts-ppc-and-seo.html</guid></item><item><title>How Google Made $37.9 Billion in 2011</title><description><![CDATA[Internet marketing giant Google has spent a lot of time and money in the last year or so pushing various social media efforts, as well as redeveloping its search algorithm and relaunching Google Analytics. ]]></description><link>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/how-google-made-379-billion-in-2011.html</link><pubDate>Wed, 25 Jan 2012 15:05:39 +0000</pubDate><guid>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/how-google-made-379-billion-in-2011.html</guid></item><item><title>The Long Tail for Affiliate Marketing </title><description><![CDATA[The concept of the Long Tail online, the idea that the economies of online selling now make it profitable for online retailers to sell low-demand products that offline retailers would not stock]]></description><link>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/the-long-tail-for-affiliate-marketing.html</link><pubDate>Tue, 24 Jan 2012 11:17:56 +0000</pubDate><guid>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/the-long-tail-for-affiliate-marketing.html</guid></item><item><title>UK Retailers to Prioritise Mobile over Social In 2012</title><description><![CDATA[According to a new article in NMA, a number of brands speaking at a trade event this week in London have said that their new channel focus in 2012 will be on mobile]]></description><link>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/uk-retailers-to-prioritise-mobile-over-social-in-2012.html</link><pubDate>Mon, 23 Jan 2012 09:31:38 +0000</pubDate><guid>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/uk-retailers-to-prioritise-mobile-over-social-in-2012.html</guid></item><item><title>Internet Marketing Trends to Watch</title><description><![CDATA[After a year that brought us Google Plus, the ongoing cookies debate and Panda, what can we look forward to in the internet marketing space in 2012?]]></description><link>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/internet-marketing-trends-to-watch.html</link><pubDate>Fri, 20 Jan 2012 09:51:36 +0000</pubDate><guid>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/internet-marketing-trends-to-watch.html</guid></item><item><title>Paid Search Converts Holiday Shoppers Successfully</title><description><![CDATA[Some new stats released for the end of last year in the US show that not only did online shopping sales show significant increases year on year]]></description><link>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/paid-search-converts-holiday-shoppers-successfully.html</link><pubDate>Thu, 19 Jan 2012 10:17:15 +0000</pubDate><guid>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/paid-search-converts-holiday-shoppers-successfully.html</guid></item><item><title>SEO and Social Media In 2012</title><description><![CDATA[Over the last year or so, the interaction of SEO, PPC and social media has become increasingly important for all internet marketers]]></description><link>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/seo-and-social-media-in-2012.html</link><pubDate>Wed, 18 Jan 2012 12:22:43 +0000</pubDate><guid>http://www.carocomarketing.com/internet-marketing-blog/blog-posts/items/seo-and-social-media-in-2012.html</guid></item></channel></rss>
