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The Story of Send

Wed, 16 May 2012 10:27:00 +0000

Since it was introduced to the world; the internet has changed the way we communicate and thanks to email we are able to connect with anyone

Yahoo CEO Stands Down

Mon, 14 May 2012 09:43:00 +0000

Reports have revealed that Yahoo CEO Scott Thompson is set to step down from his prestigious role over controversial reports that he lied about his computer science degree.

Google+ attracts big brands

Fri, 11 May 2012 11:17:51 +0000

Search engine giant Google may generate the vast majority of its income from search engine marketing, but that does not stop it continually trying to expand its offerings. Its latest venture into social media, Google+, was the subject of some scepticism when first launched, but appears to be confounding these critics, at least in terms of attracting big name brands to the service.

Privacy Directive implementation looms

Thu, 10 May 2012 11:24:17 +0000

After years of debate and postponement, the implementation of the EU e-Privacy Directive is almost upon us, and all those engaged in internet marketing will be affected in some way by it. According to a new survey, the majority of consumers, 89 per cent, think the new EU cookie directive is a positive step, despite the fact that three quarters of them had not heard of it before they were surveyed. Of those who had heard of it, just 16 per cent were fully aware of what would be happening. Almost a quarter of respondents, 23 per cent, were happy for sites to use cookies to improve their browsing experience, though it is not made clear what â

Dell Set to Bring Back the Classic?

Wed, 09 May 2012 12:55:00 +0000

Online marketing and its importance in the world of business has grown tenfold, why? Because we are now in an age truly obsessed with technology

Write content for your visitorsâ

Wed, 09 May 2012 11:21:02 +0000

When it comes to writing SEO content, one of the best ways to ensure that people keep coming back to your website is to ensure that the content has been provided with your usersâ

Adwords changes

Tue, 08 May 2012 12:37:36 +0000

Adwords, Googleâ

Almost three quarters of smartphone owners use social media daily

Tue, 08 May 2012 12:24:24 +0000

In a report which was recently issued, it has been revealed that 73 per cent of smartphone owners use social media via a social networking app at least once a day while a further 19 per cent use their phone to access these networks at least once a week.

Apple V Samsung....The SmartPhone way off life.

Fri, 04 May 2012 11:42:00 +0000

Apple has dominated the global markets and changed the way we use the internet. iPhones, iPads and MacBook’s have become some of the most popular gadgets around

User timings to measure website performance

Fri, 04 May 2012 10:50:19 +0000

Using user timings, a website owner has the ability to track and define custom timings regarding websites. The report will show the load time or execution speed of any hit no matter how discreet as well as detailing user interactions and events that you have decided to track, according to a post on Google.

Online reviews worth more than word of mouth

Thu, 03 May 2012 11:09:13 +0000

It has been revealed by a survey that was published on econsultancy.com that when it comes to advertising, consumers are relying more on online reviews than word of mouth. The survey, which was conducted by Eccomplished, discovered that almost one third of respondents, 31 per cent, said they had read a review online before deciding upon making a purchase compared to only 23 per cent who asked for advice from friends or family.

Is it time to build a blog network?

Wed, 02 May 2012 10:15:03 +0000

There is no doubt about the power that popular blogs and bloggers wield in social media circles. More and more companies are making the decision to build a blog network in to their online marketing strategy as a way of attracting and keeping a new and improved customer base, but how does a company know if it is the right move for it?

The three pillars of SEO

Tue, 01 May 2012 10:57:24 +0000

For those who are eager to get ahead with their search engine optimisation program, it is easy to become bogged down in the latest trends and SEO techniques. When it all comes down to it, there are three fundamental keys to SEO. If a company gets them right, the rest should fall into place naturally.

Google Analytics Makes Changes

Tue, 01 May 2012 09:52:00 +0000

Google analytics have just released their monthly update and it is very exciting for the world of online marketing

Social media marketing management

Mon, 30 Apr 2012 11:12:41 +0000

Without doubt, one of the most effective ways of reaching a target audience throughout the history of marketing has been word of mouth. People are more inclined to trust a product that has been recommended by someone they trust. All though internet marketing campaigns are extremely effective, nothing is as reliable as a campaign that inspires potential customers to help promote your brand for you.

Affiliate sales over mobile treble in a year

Fri, 27 Apr 2012 10:20:00 +0000

As consumers' access to and use of the mobile internet accelerates, traffic to affiliates using mobile devices similarly increases, further reinforcing the need for those using affiliate marketing to optimise their sites for mobile screens.

OFT crack down on misleading affiliates

Thu, 26 Apr 2012 09:56:32 +0000

If you run an affiliate marketing network or are an affiliate marketer yourself, then a report just published over at Marketing Week will be of interest.

Optimising Social Media for Search

Wed, 25 Apr 2012 12:20:23 +0000

For many years, traditional SEO has been all about optimising your own web site to appear high in users' organic search results when they search using relevant terms such as your brand name, or terms relating to items that the brand sells.

SEO: Determining Your Goals

Wed, 25 Apr 2012 09:35:00 +0000

We’re back on the SEO topic again. Now the other day we gave you our introduction which hopefully gave you a good understanding on just what SEO is, what it is used for and what it can do and now we’re going to go a little bit deeper.

Google GDrive

Wed, 25 Apr 2012 09:30:00 +0000

Google have yet again proven just why they are the best of the best by introducing ‘GDrive’. It is most definitely a name that gets you thinking but what it does is prove just why Google is the ruler of the internet.

How Google identifies â

Tue, 24 Apr 2012 10:14:41 +0000

The inner workings of Google are normally shrouded in multiple levels of secrecy. However, a new Google post reported on Searchengineland throws some light on some of these activities.

UK adopts mobile commerce faster than the US

Mon, 23 Apr 2012 11:15:19 +0000

Europeans were quicker to adopt mobile phones than their counterparts were over the pond, so it may not come as much of a surprise that they have taken up mobile shopping faster than US consumers too, according to a new study.

Marketers say prospects are good, but keep budgets flat

Fri, 20 Apr 2012 10:25:37 +0000

According to a new report, confidence seems to be finally returning to the offline and internet marketing worlds, although that confidence does not seem to be trickling down into increased budgets just yet.

What do consumers search for?

Thu, 19 Apr 2012 13:11:25 +0000

If you are spending money on SEO and PPC in order to drive traffic, it is vital to understand how consumers search and what kind of terms they generally use when looking for relevant content or businesses. Whilst you can track which terms do best at converting for you, it is also important to understand the wider market, especially in fast moving markets where popular terms might change frequently.

Hulu to charge for completed ad views only

Wed, 18 Apr 2012 11:05:36 +0000

Figuring out how to charge for internet marketing has been a thorny issue for many years; do advertisers charge per click, per view, per engagement or by a more complex methodology involving user journeys? Cost per click or per view has been the preferred method since the beginning, but is fraught with problems and offers little insight into whether users have actually engaged with the advertising rather than, for example, clicking by mistake when aiming for a content link.

Search Engine Censorship

Wed, 18 Apr 2012 10:08:00 +0000

Google’s aim has always been to ensure that the user has the most genuine experience and receives the best results possible and this is why, since day one, the public has trusted Google and everything it says and does entirely. It has divided opinion many times with its views and actions and is set to do it again following its latest claims.

Watch For Transition To Yahoo! Search Transition To Microsoft This Month

Tue, 17 Apr 2012 10:09:18 +0000

Back in 2009, it came as little surprise to most PPC and SEO experts that search also-rans Microsoft and Yahoo! decided to pool resources when it came to providing search services.

What is your online reputation like?

Mon, 16 Apr 2012 10:49:57 +0000

All brands, regardless of their own online strategies, are almost certainly being talked about online and not necessarily in a good way. Essential to a good internet marketing strategy, online monitoring of your brand reputation has become a more onerous and complex task over the last few years. A new article on Econsultancy offers some suggestions on how to monitor and protect your companyâ

Paid search spend continues to rise

Fri, 13 Apr 2012 10:48:12 +0000

A handful of new reports, looking at the current state of the search engine marketing business, suggest that paid search is continuing its seemingly inexhaustible growth, but not equally across all markets. Additionally, Googleâ

The Magic of PR

Fri, 13 Apr 2012 08:49:00 +0000

“I’ve always felt that public relations is much more important than advertising, you pay $100,000 for a full page ad and the reader doesn’t even look at it, but if they read a story about the genius of Donald Trump everybody reads every word of it” – Donald Trump

Offline Marketing: An utter waste?

Fri, 13 Apr 2012 08:44:00 +0000

Following the introduction of the new iPad it is clear what the world now revolves around…electronics and the internet so we can’t help but wonder, in a society where nearly everyone owns either a mobile, a laptop or tablet PC…how much offline marketing does a business really need to invest in?

The changing art of SEO

Thu, 12 Apr 2012 10:44:56 +0000

The art of SEO has changed considerably over the last few years, as Google constantly tweaks and occasionally majorly overhauls its search algorithm, in the endless hunt for more sophisticated and accurate search results. The days of it being relatively easy to tweak a site to maximise SEO performance are long over.

More investment in mobile ads needed by brands

Wed, 11 Apr 2012 10:50:03 +0000

Experts in the field of mobile advertising have suggested that brands continue to under-invest in the area, despite the smartphone market continuing to grow at a phenomenal rate. The Marketing Week report said that there only remained a â

Google expert shares common SEO mistakes

Tue, 10 Apr 2012 14:19:50 +0000

One of Googleâ

Google glasses; is the future here already?

Tue, 10 Apr 2012 10:20:00 +0000

Ever since we were kid’s we’ve admired technology, most particularly the technology we saw in movies. There was the neutraliser from Men in Black, the shoe phone from Get Smart, the TV Wristwatch from Octopussy, Marty McFly’s hover board from Back to the Future; the list really is endless. It was that wow factor, the supercool James Bond excitement that really made the gadgets stand out and guess what? It looks like today we have our very own!

Expert claims that marketers need to shoulder sales responsibility

Mon, 09 Apr 2012 15:05:01 +0000

It has been revealed in a new Marketing Week report that those working in marketing departments need to shoulder the responsibility of sales targets in addition to their colleagues in sales divisions.

Online report indicates internet-advertising trends for 2012

Fri, 06 Apr 2012 16:53:12 +0000

With the first quarter of 2012 having already past, some companies are already publishing reports of the online trends being noted this year.

Google reveals new Google+ Ads

Thu, 05 Apr 2012 10:27:34 +0000

Whilst Google's social networking website, Google+, may not have proved the huge instant hit that the firm would have liked, it has now revealed an integrated Google Ads feature for the site.

Social media marketers more likely to use SEO than PPC

Wed, 04 Apr 2012 10:16:10 +0000

For many internet marketers, using social media goes hand in hand with the use of search engine marketing strategies.

Tips for transitioning your Facebook brand pages to Timeline

Tue, 03 Apr 2012 09:53:57 +0000

If you already have a page on Facebook as part of your internet marketing strategy, you are probably aware that Facebook's brand pages are in the process of moving from the standard layout into the Timeline layout.

Top Five Business Apps for Tablets and Mobiles

Tue, 03 Apr 2012 09:28:00 +0000

In today’s electronically obsessed world, it’s true what they say; there really is an app for everything and thanks to the advancements in technology things could not be easier for businesses and their entrepreneurs. Whether you’re an android freak or an apple maniac there are now hoards of business related apps available that can make life a whole lot easier, so whether you’re a constant traveller or want to be able to keep on top of everything whilst at home; mobile business apps really have made things easy, simple and relatively stress free.

Social media generates higher value conversions

Mon, 02 Apr 2012 12:29:44 +0000

Are you combining your SEO efforts with using social media to gain exposure to brands? A new study from e-Dialog and ClearSaleing suggests that if you are not, now might be a good place to start.

Facebook uses own conferences to launch new advertising options

Fri, 30 Mar 2012 10:12:36 +0000

If you are using Facebook as part of your internet marketing strategy, some announcements from the social network in Europe this week might be of interest.

Mobile clicks to hit 25 per cent of paid search market in 2012?

Thu, 29 Mar 2012 12:10:50 +0000

If you are using SEO and PPC specifically targeting the mobile audience, there is some good news out for you today. According to a new study, mobile devices will account for a quarter of all paid search ad clicks across Google properties by the end of this year, up from just five per cent at the beginning of 2011, and 12 per cent at the end of the year.

Over ?1bn of goods abandoned in shopping carts in 2011

Wed, 28 Mar 2012 12:38:07 +0000

If you have a transactional shopping site, you are probably well used to the experience of consumers putting goods in their shopping carts but then abandoning them. If so, then according to a new study by Experian, you are far from alone.

Display ads data now integrated into AdWords

Tue, 27 Mar 2012 13:57:11 +0000

Marketers using PPC and display advertising as well as SEO to boost their search engine rankings will be pleased to hear that Google has unveiled some changes to its AdWords interface.

Just How Safe Are We On-line?

Tue, 27 Mar 2012 11:46:00 +0000

The introduction of Clare’s Law was an initiative recently introduced by the government allowing women to ask police to provide details of any history of violence that a current or prospective partner may have. The introduction of the law came as a result of the murder of Clare Wood who was beaten to death by a man she met on Facebook which leaves us all asking; just how safe are we online?

Inbound marketing in Vogue

Mon, 26 Mar 2012 11:48:43 +0000

Are you making the most of the inbound marketing opportunities offered by social media and other types of internet marketing? According to online business community G+, not to be confused with Google+, almost half, 47 per cent, of companies are expected to increase their inbound marketing budget in 2012.

Is Pinterest of marketing interest yet?

Fri, 23 Mar 2012 10:20:46 +0000

If you have a Facebook or Twitter account, you are likely to come across posts from friends telling you that they have "pinned" something to the Pinterest board, or you may even be a member yourself.

Google launch social tracking tools at SES New York

Thu, 22 Mar 2012 10:34:13 +0000

It is the SES (Search Engine Strategies) New York conference this week, and already Google have announced a new service for marketers looking to better track their social media activities.

UK mobile ad spend in 2011 tops ?200m

Wed, 21 Mar 2012 10:42:26 +0000

According to new stats out from the IAB this week, the amount of investment in mobile ad spend in the UK has rocketed up to a record Â£203.2 million for 2011, an impressive increase of 157 per cent over 2010.

UK search traffic continues to increase

Tue, 20 Mar 2012 10:23:30 +0000

Traffic to UK search engines continued its relentless upwards trend in February this year, according to the latest data.

Cracking multilingual SEO

Mon, 19 Mar 2012 12:16:45 +0000

If you are operating in a market that crosses country borders, an increasingly common occurrence given the lack of international boundaries online, then you may have the challenge of trying to develop an SEO strategy across multiple languages.

Real time buying appeals to VOD ad clients

Fri, 16 Mar 2012 12:53:27 +0000

Given the growth in interest in both online video advertising and real time bidding for ad spots, it was only a matter of time before the two came together.

Majority of Facebook pages â

Thu, 15 Mar 2012 10:49:22 +0000

According to a blog post revealing some new research about brand page use on Facebook, over at Econsultancy, the great majority of Facebook brand pages are pretty much left alone most of the time.

Increasing mobile affiliate revenue

Wed, 14 Mar 2012 10:47:19 +0000

As the use of smartphones in the UK continues to increase, the amount of serious shopping and hunting for businesses done through the mobile channel is growing rapidly.

IAB launch affiliate guidelines around privacy regulations

Tue, 13 Mar 2012 12:25:35 +0000

Despite the current reluctance to enforce them, the revised European Privacy and Electronics Communications Regulations technically came into force last May.

Consumer privacy vs better search results?

Mon, 12 Mar 2012 12:10:12 +0000

A recent report from research company Pew Internet reveals some interesting insights into what consumers think about their search engine experiences, revealing that whilst they dislike the idea of Google using their personal data to improve searches, they are happy with the result.

Google share top tips to avoid site removal

Fri, 09 Mar 2012 10:23:51 +0000

By now, it is well known that Google takes a pretty hard line when it comes to removing websites from its index if they do not think they add enough value to search users.

Google to launch video AdWords in spring?

Thu, 08 Mar 2012 11:58:12 +0000

Will Google+ magnify SEO keyword data problems?

Wed, 07 Mar 2012 12:04:21 +0000

According to a new article over at New Media Age, brands such as Moneysupermarket and mobile provider 02 plan to keep a close eye on the UK's uptake of Google+, which they believe may increase data problems already starting to emerge.

First winners of TradeDoubler's incubator scheme announced

Tue, 06 Mar 2012 13:16:40 +0000

Remember we told you some months ago about the new business incubator scheme from affiliate marketing network TradeDoubler, to find some small, new affiliates who would get resources and mentoring as well as free office space for a year? Well, the first six winners have been announced.

New Google privacy policy takes effect

Mon, 05 Mar 2012 12:21:32 +0000

Despite continued objections to the changes from a variety of consumer groups and regulators, Google has moved forward with its new privacy policy on March 1.

Facebook makes real time analytics available

Fri, 02 Mar 2012 11:41:46 +0000

Given the speed of change of content on social networks such as Facebook, it is vital that any web analytics you are using about marketing or monitoring on such media is as up to date as possible.

Optimising for different mobile devices

Thu, 01 Mar 2012 11:01:44 +0000

When research is presented about how consumers are using mobile devices to access to web and search online, you could be misled into thinking that all mobile devices present the same challenge; what works on one device will work on another.

High street still "central" to shopping process

Wed, 29 Feb 2012 11:45:33 +0000

Given the trade press is full of how the value of online shopping and affiliate marketing continues to grow and how consumers are increasingly moving towards phone and tablet browsing and buying, you could be forgiven for forgetting the traditional stores' input into our shopping decisions.

How did Google and Yahoo do at the Oscars?

Tue, 28 Feb 2012 11:20:32 +0000

No, you did not miss the Google or Yahoo movie; we mean, how did their Oscar night predictions turn out in the end? Both search engine-marketing brands issued their top tips for Oscar night success in the day or so before the awards on Sunday, based on varying types of search trends; how many gongs did they take away on the night?

Innovation winners for 2012

Mon, 27 Feb 2012 12:22:39 +0000

It is always interesting to see what the internet marketing industry thinks is the most exciting or innovative developments it has seen recently, so we thought we would look at some of the results from the recent Econsultancy Innovation Awards.

Using LinkedIn for advertising

Fri, 24 Feb 2012 12:36:28 +0000

You are probably a member of LinkedIn already, the social network designed to link business, but have you thought of using it for internet marketing? The network currently has over 150 million professional members, self-selecting, attractive target audiences for many marketers, yet most marketers think of using it just for advertising jobs.

Online ads drive auto brand awareness

Thu, 23 Feb 2012 11:58:39 +0000

For years, online advertisers have known that simply measuring the results of online display marketing by the success of their immediate call to action, click through rate being the most prevalent, does not capture a proper view of the ROI of such advertising investment.

US news sites fail to target advertising

Wed, 22 Feb 2012 12:34:46 +0000

Given the relative ease of targeting users by their online browsing behaviours, particularly for big, frequently visited sites, you might have thought that the major online US newspapers would have been extensively using this internet marketing capability already.

Marketers still struggling with social media

Tue, 21 Feb 2012 12:25:17 +0000

According to a new article on Marketing Weeks' website, many online marketers are still struggling with making their social media investments work, despite their continuing and growing investment in the medium.

Consumers dislike behavioural ad targeting, says study

Mon, 20 Feb 2012 11:20:52 +0000

Most online marketers would like to be able to target their advertising to online consumers who exhibit behaviours that suggest they are interested in what the marketer has to sell; promoting holidays to those looking at flight prices, potentially to those who have posted on a social network expressing their desire to get away.

Experts question whether Wikipedia has too much prominence on Google

Fri, 17 Feb 2012 11:03:38 +0000

Google remains one of the planet's leading search engines, attracting millions of traffic every day. However, it has been questioned by some experts whether the search engine gives too much prominence to Wikipedia over other websites.

Digital marketers hold social media as a top priority

Thu, 16 Feb 2012 10:31:39 +0000

It has been found in a study of digital marketing trends that social media engagement remains a number one priority for online advertising agencies.

Drinks body initiates online campaign for alcohol marketing

Wed, 15 Feb 2012 11:49:28 +0000

Changes could be coming to how companies advertise alcoholic beverages online, with the European Forum for Responsible Drinking (EFRD) initiating a campaign to urge responsible marketing on the internet.

Google add new languages to web analytics

Tue, 14 Feb 2012 10:05:55 +0000

If you are running a website of any kind and are trying to get an in-depth look at visitor diversity, Google Analytics offers an ideal tool to use.

Marketing innovation in 2012

Mon, 13 Feb 2012 10:07:19 +0000

With so much going on in internet marketing and the digital world as a whole, it is hard to figure out what the real developments to keep an eye on are and what is likely to end up falling by the wayside.

First survey: consumers dislike Google personalised results

Fri, 10 Feb 2012 10:50:41 +0000

Google's new personalised search, which provides users with search results tailored to them using knowledge from previous searches

SEO: good or bad?

Thu, 09 Feb 2012 10:43:49 +0000

According to a new story, a fairly new Google employee, Jon Rockway, has stated publicly "SEO is bad for the internet".

Super Bowl Ads Get Users Googling

Wed, 08 Feb 2012 10:56:40 +0000

Whether you are an American Football fan or not, you cannot help but have seen coverage of this year's Super Bowl over the last couple of days.

Olympics to Boost UK Ad Spend

Tue, 07 Feb 2012 16:44:36 +0000

A new study by Warc, the marketing research company, forecasts that UK ad spend will rise by over four per cent this year, driven in part by the Olympics.

How Affiliate Sites Can Best Exploit SEO

Mon, 06 Feb 2012 09:36:14 +0000

If you are running a network of affiliates as part of an affiliate marketing strategy, or simply work as an affiliate yourself, it is worth taking note of an interesting new article published on Searchenginewatch.

Facebook Finally Go For IPO

Fri, 03 Feb 2012 10:40:12 +0000

The worst kept secret of the last few weeks is now finally official confirmed; the goliath of the social networking world, Facebook, is finally filing for an IPO.

Paid Search Up To $20billion In 2012

Thu, 02 Feb 2012 10:29:51 +0000

The advertising market as a whole is one of the first to feel the pinch in a recession, but internet marketing spending would appear to be continuing to buck the trend.

Web Presence Vital Part of FMCG Marketing, Says New Report

Wed, 01 Feb 2012 10:41:41 +0000

Big FMCG brands have been spending millions on their websites for a number of years, with varying success. Of course, it's hard as a manufacturer of, say, shampoo or fizzy pop to figure out the actual impact on sales that his website has, but a new study suggests that good FMCG websites can increase visitor spend significantly.

What Does Social Commerce Actually Mean?

Tue, 31 Jan 2012 11:29:54 +0000

The phrase "social commerce" became a favourite phrase on many a digital analyst report in the past year, but does the internet marketing and affiliate management business really understand what is meant by the term?

Optimising PPC for Phone Calls

Mon, 30 Jan 2012 11:31:15 +0000

Paid search ads, or PPC, are a staple ingredient of most internet marketers' arsenals. However, how can you measure their success, especially if the primary call to action is to prompt a phone call or other communication rather than a direct online purchase.

UK Leads the World in Smartphone Adoption

Fri, 27 Jan 2012 09:24:37 +0000

If you are a marketer engaged in internet marketing or SEO in the UK, the growing proliferation of smartphones, and the increased amount of internet browsing done on them, will not have escaped your notice.

Google's New Search Impacts PPC and SEO

Thu, 26 Jan 2012 09:55:51 +0000

Google's new Search Plus Your World, the new search pages which incorporate more social media results, such as information from your Google+ pages if you are logged in, is now live on the US Google.com site, so is a reality for millions of Google users.

How Google Made $37.9 Billion in 2011

Wed, 25 Jan 2012 15:05:39 +0000

Internet marketing giant Google has spent a lot of time and money in the last year or so pushing various social media efforts, as well as redeveloping its search algorithm and relaunching Google Analytics.

The Long Tail for Affiliate Marketing

Tue, 24 Jan 2012 11:17:56 +0000

The concept of the Long Tail online, the idea that the economies of online selling now make it profitable for online retailers to sell low-demand products that offline retailers would not stock

UK Retailers to Prioritise Mobile over Social In 2012

Mon, 23 Jan 2012 09:31:38 +0000

According to a new article in NMA, a number of brands speaking at a trade event this week in London have said that their new channel focus in 2012 will be on mobile

Internet Marketing Trends to Watch

Fri, 20 Jan 2012 09:51:36 +0000

After a year that brought us Google Plus, the ongoing cookies debate and Panda, what can we look forward to in the internet marketing space in 2012?

Paid Search Converts Holiday Shoppers Successfully

Thu, 19 Jan 2012 10:17:15 +0000

Some new stats released for the end of last year in the US show that not only did online shopping sales show significant increases year on year

SEO and Social Media In 2012

Wed, 18 Jan 2012 12:22:43 +0000

Over the last year or so, the interaction of SEO, PPC and social media has become increasingly important for all internet marketers

Affiliates Drive Significant Sales Growth

Tue, 17 Jan 2012 10:16:59 +0000

With online sales holding up well in the face of a poor economic outlook, as consumers look online for bargains, a new article from New Media Age this week suggests that sales through affiliate marketing are also growing rapidly.

Tablet Shopping Experience Lags the PC

Mon, 16 Jan 2012 10:22:22 +0000

Consumer spending on ecommerce was higher than ever this holiday season

Tablet Shopping Experience Lags the PC

Mon, 16 Jan 2012 10:20:20 +0000

Consumer spending on ecommerce was higher than ever this holiday season

Social Sharing Icons Boost Email CTR

Fri, 13 Jan 2012 10:20:10 +0000

Well, according to a new report by email marketing provider GetResponse, adding social sharing options into email can improve response rates significantly.

Google Launch "Search plus Your World"

Thu, 12 Jan 2012 15:41:10 +0000

When Google launched its version of a social network, Google+ last year, there was a lot of commentary about the perceived inevitability that they would combine the network with the search product at some point.

Google Accepting Illegal Ads, Shows BBC Report

Wed, 11 Jan 2012 09:46:15 +0000

According to a new BBC report spotted by Searchengineland, search engine marketing ads for, amongst other things, illegal ticket resellers

Free Benchmarking Tool Launched In US

Tue, 10 Jan 2012 10:05:42 +0000

One of the biggest challenges for ecommerce companies can be figuring out how they are performing compared to their competitors, without paying out large amounts of money for market researchers or consultants to conduct bespoke studies.

What's Hot in Web Analytics?

Mon, 09 Jan 2012 09:49:42 +0000

The year 2011 was a busy year for webmasters and others engaged in website analytics, with multiple changes in Google algorithms and Google Analytics, including the launch of paid for service Google Premium.

Tablets to Drive 2012 Ecommerce

Fri, 06 Jan 2012 09:58:22 +0000

With some 30m iPads sold so far alone worldwide, the penetration of tablet devices into the consumer market has been nothing short of staggering.

Study Shows Google Algorithm Success

Thu, 05 Jan 2012 09:50:41 +0000

Many of you will remember the ongoing debates last year about the changes to Google's search algorithm, which were intended to improve the quality of organic search results

Majority of UK Consumer Now Access News Online

Wed, 04 Jan 2012 09:55:11 +0000

Many online consumers are used to accessing the latest news headlines on their smartphone, or perhaps on a tablet PC on their commute

Top Trends For 2012

Tue, 03 Jan 2012 09:49:19 +0000

Happy New Year, and welcome to our first blog post of 2012.

Facebook Trial Brand-Consumer Private Messages

Fri, 23 Dec 2011 10:41:41 +0000

If you use Facebook on a personal basis, you will probably be familiar with the functionality that allows you to send private messages to your friends

Integrating SEO Into Your Business

Tue, 20 Dec 2011 13:44:09 +0000

Despite SEO being a must for many firms for a number of years, the integration of the needs of SEO and the rest of the business often leaves much to be desired

What's Hot and What's not?

Mon, 19 Dec 2011 09:51:49 +0000

When it comes to Google search engine marketing, it is always interesting to know what is popular, what is trending, and what is not making an impact.

How Well Do You Know Google?

Fri, 16 Dec 2011 09:57:32 +0000

We all know that Google dominates when it comes to online search advertising, but some new statistics about the world's largest search engine may well surprise you.

US Consumers Snub Social Networks When Looking For Local Info

Thu, 15 Dec 2011 09:45:19 +0000

The nature of social networks in connecting users with their friends, often those who live nearby, has led to many commentators suggesting that such networks are an important source of local information, and thus a good place for local internet marketing.

Need Help With Google Analytics?

Wed, 14 Dec 2011 09:45:38 +0000

If you use Google's free analytics packages to review and oversee your web analytics, it can sometimes be hard to keep on top of the new features and functions that the service has introduced.

Paid Search Drives Offline Sales Too

Tue, 13 Dec 2011 10:37:19 +0000

The success of investing in paid search and SEO for online marketing has generally been measured in terms of clickthroughs and online sales contributable to those clicks.

Tablets Find Their (Evening) Niche

Mon, 12 Dec 2011 10:21:56 +0000

The concept of media multitasking, surfing the internet whilst interacting with other media simultaneously, such as watching TV or texting, has been growing in popularity for a number of years, especially amongst younger consumers.

Google Take 44 Per Cent of Global Ad Market

Fri, 09 Dec 2011 09:43:51 +0000

Google has been dominant in the internet marketing game for a number of years, but were you aware just how dominant?

Reuters Summit Sees Doom and Gloom For 2012

Thu, 08 Dec 2011 10:06:22 +0000

If you are an online marketer looking at your budgets for 2012 and beyond, some comments on a new post on the Econsultancy blog may well ring very true.

Facebook's Most Shared Articles of 2011

Wed, 07 Dec 2011 10:17:46 +0000

Yes, we know 2011 is not over yet, but Facebook have already issued a list of "most shared" articles for the year in the US.

YouTube Redesign to Make Content Discovery Easier

Tue, 06 Dec 2011 08:39:50 +0000

If either you have visited YouTube over the last few days, as a consumer or to check out some of the thousands of internet marketing videos hosted there, you will have noticed some big changes.

Online Ads Generate Higher ROI than TV

Fri, 02 Dec 2011 09:55:46 +0000

As the percentage of overall marketing spend that is invested in internet marketing continues to grow

Video Marketers Get Improved Access to Data

Thu, 01 Dec 2011 10:21:09 +0000

Are you using YouTube to distribute marketing videos as part of your internet marketing strategy?

Google Users like Autocomplete, But Not Google Instant

Wed, 30 Nov 2011 09:58:35 +0000

Searching the web via Google has come a long way, since the first plain text box some 13 years ago.

Nine Per Cent of Search Term Data Blocked By Google?

Tue, 29 Nov 2011 10:47:30 +0000

When Google first announced in October it was going to start blocking the sending of search terms used by signed in Google users

IAB Video Engage Speakers Advise Against CTR

Mon, 28 Nov 2011 11:48:58 +0000

If you are using video advertising as part of your internet marketing strategy, how are you measuring success?

Search VS Display Ads in 2012

Fri, 25 Nov 2011 11:39:00 +0000

Over the last few years, the internet-marketing pendulum has been swinging firmly in favour of search marketing

How to Drive Traffic from Google News

Thu, 24 Nov 2011 10:27:25 +0000

Are you trying to attract traffic from Google News as part of your SEO strategy?

Do Consumers Want Social Media Or Mobile Offers?

Wed, 23 Nov 2011 09:37:40 +0000

According to a new survey, the answer would appear to be no, they do not.

IAB Issue New Affiliate Guidelines

Tue, 22 Nov 2011 12:05:16 +0000

If you are operating in the affiliate market in the UK, a new publication from the IAB (Internet Advertising Bureau) provides some food for thought. The document deals with the thorny issues of retargeting, remarketing and behavioural targeting in affiliate marketing.

How to Build SEO Authority

Mon, 21 Nov 2011 12:04:52 +0000

A key part of a good SEO strategy should be making sure of your websiteâ

Affiliates: Got ATablet Strategy Yet?

Fri, 18 Nov 2011 11:47:29 +0000

If you are doing affiliate marketing, are you on top of your mobile and tablet strategy? If not, coverage of the latest stats from Affiliate Windowâ

Making the Most of Your PPC Budget

Thu, 17 Nov 2011 10:04:42 +0000

Struggling to understand whether you are getting the best out of your PPC expenditure?

TradeDoubler Launch "Zoo Project"

Wed, 16 Nov 2011 10:01:12 +0000

Performance-based affiliate marketing company TradeDoubler has launched what it is calling "a business incubator"

eBay Pushes For Better Mobile Commerce

Tue, 15 Nov 2011 10:04:20 +0000

According to the auction's sites new "Mobile Manifesto", poor mobile network coverage in the UK is restraining the potential growth of mobile commerce here.

Is the Era of Social Media Experimentation Over?

Mon, 14 Nov 2011 09:48:09 +0000

According to a new report from Econsultancy, it just might be, in the UK at least.

Bargain Hunters Out In Force This Christmas

Fri, 11 Nov 2011 09:31:49 +0000

For the last three years, Google has produced some annual research about US consumers' online shopping behaviours

Everyone Loves A Bargain....

Thu, 10 Nov 2011 09:58:54 +0000

The great majority of online consumers in the UK regularly use email, many are also regularly on Facebook

Google Rolls Out Google+ Pages to Businesses

Wed, 09 Nov 2011 09:30:04 +0000

When Google rolled out its "life sharing" service Google+ a while back, it restricted its use to private individuals only

Online Shoppers Want More Clarity on Costs

Tue, 08 Nov 2011 10:38:59 +0000

If you are an online retailer, probably one of the most frustrating stats you have relates to abandoned baskets.

Google Gets Fresher

Mon, 07 Nov 2011 10:02:06 +0000

Whilst most of Google's recent main updates to their search algorithm have focused on improving the quality of results and reducing the incidence of poorly written

Digital Sales up This Holiday Season

Fri, 04 Nov 2011 10:11:35 +0000

We don't like to say the word "Christmas", but - oops, there, we just have.

Affiliates Thriving: Are You?

Thu, 03 Nov 2011 10:05:35 +0000

Were you at the affiliate marketing conference A4U London last week? The annual conference for affiliates and associated marketers

Google Opens Up...A Little.

Wed, 02 Nov 2011 09:52:22 +0000

Whilst the online advertising industry invests increasing amounts of money into better and more targeted ways of delivering marketing to online consumers

Does Facebook Favour The Large?

Tue, 01 Nov 2011 10:18:51 +0000

We have all heard of the expression "a virtuous circle", and there have long been rumours

Getting Started In Analytics

Mon, 31 Oct 2011 09:30:04 +0000

If you are new to the world of web analytics, starting with a free Google Analytics account is a good first step

AdWords Introduce Bid Per Call

Thu, 27 Oct 2011 10:30:07 +0000

If you are an AdWords advertiser who would prefer to drive online researchers to your phone numbers

What is the Value of Social Media?

Wed, 26 Oct 2011 09:26:23 +0000

If you are spending money on Facebook or Twitter as part of an internet marketing strategy, and have a few hundred visitors, you might be feeling quite happy about that.

UK & Germany Get Google AdWords Express

Tue, 25 Oct 2011 10:07:11 +0000

Google's AdWords Express product, launched in July in the US, designed to allow local businesses to help nearby searchers find their business website or Google Places listing.

Affiliate Market Shakes Off Amateur Tag

Mon, 24 Oct 2011 10:12:05 +0000

The image of the affiliate industry has historically been of an industry dominated by hobby bloggers, who derive a small income stream from their affiliate relationships.

Google Stirs Up a Hornets Nest With New Privacy Announcement

Fri, 21 Oct 2011 10:49:14 +0000

Search engine Google likes to keep advertisers and website owners on their toes with changes to its search algorithms

Microsoft Extends Yahoo Revenue Guarantee

Thu, 20 Oct 2011 10:45:29 +0000

Microsoft's search engine competitor to Google, Bing, has been around for a few years now and has made some headway into the search market

New Facebook Feed Rewards Engagement

Wed, 19 Oct 2011 09:20:17 +0000

Facebook users, whether utilised for personal or for internet marketing purposes, have been faced with a number of changes to the social network over the last few months.

Bit.ly Launches Reputation Monitoring

Tue, 18 Oct 2011 09:04:05 +0000

Have you ever received a link from a friend that looks something like "http://bit.ly/fsmXdd"? Then you have come across Bit.ly,

Google +1s Roll Out On Display Ads Too

Fri, 14 Oct 2011 11:06:57 +0000

Those of you visiting Google display network sites today may have noticed something slightly different; as of today, the search engine has started adding +1s and annotations on its display advertising.

Facebook Ads Double Over 3 Months

Thu, 13 Oct 2011 09:49:25 +0000

Are you one of the growing number of advertisers using Facebook for your internet marketing?

Is Poor Spelling Hurting Your PageRank?

Wed, 12 Oct 2011 09:54:29 +0000

Do you regularly check your websites for spelling errors, grammatical mistakes, or stylistic mismatches?

New Facebook Metric: "People Talking About This"

Tue, 11 Oct 2011 09:52:57 +0000

As part of Facebook's drive to boost their income from advertising revenue, this week they released some new features and functionality aimed at brands or page owners using the site for internet marketing.

Social Media Measurement Still Stymies Marketing Directors

Mon, 10 Oct 2011 11:44:43 +0000

Despite investment in social media continuing to increase significantly, and the fact that the concept of social media for internet marketing is already several years old, social media marketers strill struggle with many elements of the channel.

Mobile Browsers Prove Poor Convertors for E-commerce

Fri, 07 Oct 2011 11:36:02 +0000

Mobile internet browsing, whether it is using a smartphone such as an iPhone or a tablet such as the iPad, increasingly makes up a significant proportion of many websites' traffic.

Google Launches "Trusted Stores" Mark

Thu, 06 Oct 2011 12:06:05 +0000

The Google search algorithm increasingly takes into account third party views of the sites searched,

Google Look to Launch New Ad Formats

Wed, 05 Oct 2011 12:02:59 +0000

When Google-owned video site YouTube started to get into the legitimate movie rental business in the UK some months ago,

Latest Google Update Lands

Tue, 04 Oct 2011 10:31:06 +0000

Google and its fellow search engine brands are of course constantly fine tweaking their search algorithms.

Google Analytics Goes Real-Time

Mon, 03 Oct 2011 09:52:40 +0000

All publishers, businesses and internet marketers who really want to know where their money is going online

ASA Reveals Spike in Digital Marketing Complaints

Fri, 30 Sep 2011 12:03:27 +0000

Just seven months after expanding its remit overseeing internet marketing and communications standards, the UK's advertising standards body ASA (The Advertising Standards Authority) says it has already received 5,531 complaints about online marketing communications.

Twitter Traffic Drives High Retail Average Sales

Thu, 29 Sep 2011 12:06:46 +0000

Ever wondered whether all those searchers using Google and other search engines to find retail sites actually translated them into real sales, and how this compares to shoppers who come to retail sites from other channels? The results, according to a recently released report in the US, might surprise you.

Reevoo Launch "Reevoo Mark" For Trusted Reviews

Wed, 28 Sep 2011 09:29:32 +0000

Originally hailed as one of the most exciting evolutions of customer created content on the internet

Interflora vs. M&S Approaches Conclusion

Tue, 27 Sep 2011 09:51:25 +0000

If you have been following the Google AdWords trademark dispute between Interflora and Marks and Spencer, you could be forgiven for running out of energy slightly; the case has been running now for a couple of years.

Facebook Announce Next Five Year Plan

Mon, 26 Sep 2011 10:32:47 +0000

If you are struggling to keep up with the changes Facebook have been making recently to the interface of the social network, you might want to look away now...

Google Makes Mobile Focus of Strategy

Fri, 23 Sep 2011 10:15:48 +0000

Are you spending money on search engine marketing using AdWords? Well, soon you will need to not only look at how your own site

Why Do Your Facebook Friends UnLike Your Brand?

Thu, 22 Sep 2011 10:45:00 +0000

Successful interactive marketing engagement with users across social media is not just about attracting their attention;

Core Search Gains Ground From Specialists

Wed, 21 Sep 2011 09:16:38 +0000

Over the last few years, the online search market - whilst being dominated in many territories by the goliath that is Google

Have Facebook Resorted To Bribery?

Tue, 20 Sep 2011 09:55:47 +0000

In its ever-ongoing drive to raise advertising revenues and prove that the channel is an effective internet marketing tool, Facebook has tried many strategies in the past.

Twitter to Promote Ad Tweets to Non-Followers

Mon, 19 Sep 2011 10:21:07 +0000

Hot on the heels of their announcement that Promoted Tweets could be bumped to the top of follower tweet streams

Bing Continues Fight With Adaptive Search

Fri, 16 Sep 2011 10:05:54 +0000

As recent statistics show, Google retains its dominance of the online search market

Google Slips (But Only a Little...)

Thu, 15 Sep 2011 10:30:46 +0000

As far as Microsoft's search engine Bing is concerned, the mantra has always been slow and steady wins the race

TV Goes Social Says Facebook

Wed, 14 Sep 2011 09:21:19 +0000

Statistics that suggest that many of us - particularly the young - multitask frequently when watching the television

Top Facebook Mistakes: Are You Making Them?

Wed, 14 Sep 2011 09:18:33 +0000

Any marketer worth their salt who has used Facebook has asked themselves - what is their return from this marketing investment?

Google Ups Its Local Game With Zagat Acquisition

Mon, 12 Sep 2011 09:13:38 +0000

News today that search engine Google is buying the well-established restaurant review brand Zagat

What is The Half-Life of a Social Link?

Fri, 09 Sep 2011 09:32:35 +0000

It is no secret already that when friends share links via Twitter or Facebook

What is The Half-Life of a Social Link?

Fri, 09 Sep 2011 09:28:04 +0000

It is no secret already that when friends share links via Twitter or Facebook

Last Minute Buyers Go Shopping By SmartPhone

Thu, 08 Sep 2011 09:43:41 +0000

We hate to mention the "Christmas" word, but now the school holidays are over, retailers both on and offline will be switching their displays from summer clothing to winter woollies

QR Codes Fail To Excite Consumers

Wed, 07 Sep 2011 09:43:03 +0000

Most UK consumers will have seen a number of them; odd-looking barcode-like images on adverts

Do You Have Fantasy Friends?

Tue, 06 Sep 2011 11:18:22 +0000

according to Impermium - a new California based start-up aimed at reducing what it calls "social spam" - your friends lists may well not be all they seem.

Google Launch New Bid Statistics

Mon, 05 Sep 2011 12:33:13 +0000

Search engine Google have announced a new metric available to all AdWords users.

Deloitte Data Highlights Need for TV/Internet Integration

Fri, 02 Sep 2011 10:42:33 +0000

Experimenting with video advertising but unsure of how to do it?

Has your site been scraped? Google Wants To Know

Thu, 01 Sep 2011 10:39:24 +0000

Many legitimate web site owners who spends money on improving their search engine marketing

Google Retains Optimism on Google TV

Wed, 31 Aug 2011 09:12:54 +0000

Given its dominance of the search engine marketing and the millions of dollars it generates from search engine marketing

Google TV is Coming to the UK

Tue, 30 Aug 2011 10:36:35 +0000

Google has confirmed the imminent arrival of Google TV in the UK within the next six months.

Facebook SEO - PageLever Study Reveals it is Worth the Effort

Tue, 30 Aug 2011 10:34:12 +0000

A study recently conducted by Facebook analytics company PageLever, reveals that 34% of external traffic to Facebook fan pages comes from Google

Steve Jobs Resigns as Apple CEO

Fri, 26 Aug 2011 09:27:54 +0000

It is a sad day for Apple fans as the visionary CEO of the richest technology company in the world resigns.

FaceBook Makes Improvements to its Privacy & Control Settings

Thu, 25 Aug 2011 10:29:22 +0000

FaceBook has announced a range of significant improvements to its privacy, sharing, and tagging controls.

Eurostar Launches Apps for Mobile Booking

Wed, 24 Aug 2011 10:27:18 +0000

Eurostar have today launched both a mobile friendly website for any internet-enabled phones.

Google Trials Infinite Scrolling

Tue, 23 Aug 2011 10:58:41 +0000

Google has confirmed that it is currently experimenting with infinite scrolling on its core web SERP's.

Google's Expanded Site Links Are Official.

Mon, 22 Aug 2011 10:19:51 +0000

They have been popping up sporadically on branded searches for a while now, but Google has finally made its expanded site links on the SERP's official.

Facebook 'Like' buttons are a big no-no on travel websites

Fri, 19 Aug 2011 09:25:17 +0000

According to a user experience report looking at the travel sector, which has just released by Usabilla, consumers overwhelmingly voted against the use of Facebook 'Like' buttons on travel websites.

Social Networking Staff Cost Businesses $65,000 Every Year

Thu, 18 Aug 2011 09:42:29 +0000

According to a report published by WebTitan, businesses loose around $65,000 a year.

WhaleShark Media Announces the Acquisition of VoucherCodes

Wed, 17 Aug 2011 10:55:26 +0000

American coupon and deals giant WhaleShark Media Inc. has announced its acquisition of UK based deals website VoucherCodes.co.uk for a reported $40 million.

Consumers Are More Positive About Brands on Twitter Than Negative

Tue, 16 Aug 2011 11:21:32 +0000

There is a common assumption amongst internet marketing consultants and brands that the majority of opinions expressed on Twitter

Public Google+ Posts: the Latest Improvement to Google Social Search

Mon, 15 Aug 2011 11:50:31 +0000

Earlier this year Google announced improvements to its social search function, which included mixing social search results in with your other results

Search and Email Remain the Most Popular Online Activities

Fri, 12 Aug 2011 10:08:18 +0000

The results of a survey measuring the online activities of adults in the US, conducted by Pew Internet in May 2011, have just been released.

US Online Shopping Bucks the Economic Trend

Thu, 11 Aug 2011 11:56:45 +0000

The latest figures show that US retail e-commerce (which in this definition excludes travel) increased 14% year on year between quarter 2

Google+ To Surpass Facebook in a Year?

Wed, 10 Aug 2011 12:41:27 +0000

Just six weeks after the launch of Google's social network, Google+, a new US-based survey has revealed that it is potentially on a path to pass most other social networks in terms of user numbers in just a year of operation.

YouTube Serve One Billion Promoted Video Views

Tue, 09 Aug 2011 11:03:34 +0000

According to new data from Google-owned YouTube, more than one billion video views have now been delivered to online advertisers.

Tablet Only Publications Continue To Proliferate

Tue, 09 Aug 2011 10:56:27 +0000

As the number of internet browsing tablets, such as the iPad, continues to grow significantly both in Europe and the US

Tablet Only Publications Continue To Proliferate

Tue, 09 Aug 2011 10:56:09 +0000

As the number of internet browsing tablets, such as the iPad, continues to grow significantly both in Europe and the US

Marketers Dissatisfied With Mobile Click Based Marketing

Fri, 05 Aug 2011 11:01:12 +0000

Are you investing in mobile marketing? If so, are you happy with the performance of your mobile ads?

Yahoo! Finally Moves To Bing in Europe

Thu, 04 Aug 2011 09:32:47 +0000

A couple of years ago, Yahoo! announced a "major search deal" with, at the time, rival search provider Microsoft...

Is TV Advertising Dead In The Water?

Wed, 03 Aug 2011 10:50:23 +0000

If you are engaged in active, targeted and measured interactive marketing, do you need to involve television advertising as well? According to advertisers interviewed recently by Econsultancy and Adobe, the answer - perhaps surprisingly - is no.

Are Marketers Over-investing In Mobile Apps?

Tue, 02 Aug 2011 09:13:45 +0000

Invested in a mobile interactive marketing app recently? Well, this may have been misdirected mobile investment, according to a new study from technology research and consultancy company Forrester Research.

Google+ Brands Gain Ranking Benefit

Mon, 01 Aug 2011 09:35:25 +0000

Googleâ

Google plus Brands Gain Ranking Benefit?

Mon, 01 Aug 2011 09:32:24 +0000

Googleâ

Does Good SEO Eliminate The Need For PPC? Google Say No

Fri, 29 Jul 2011 09:42:38 +0000

Have you ever wondered what the real value of combining PPC and SEO search engine marketing strategies is?

Whats the value of social media

Thu, 28 Jul 2011 11:11:12 +0000

Online website analytics firm ComScore have teamed up with Facebook

Google's Social Moves - No, Not That One....

Wed, 27 Jul 2011 09:23:15 +0000

Much has been made over the last couple of weeks about Google's new venture into the social network market, Google+, which is now rumoured to have over 20 million users.

Flipboard Announces Conde Nast Deal

Tue, 26 Jul 2011 10:46:14 +0000

Have you flipped yet? Flipboard, a new iPad application that presents information

Gmail Users Get "Sendable Ads"

Mon, 25 Jul 2011 11:52:11 +0000

Users of Google's Gmail service in the US may already have spotted the new types of advertising that the search giant is now piloting on its email service.

Online Retail Bucks the Economic Trend

Fri, 22 Jul 2011 09:09:28 +0000

At last, some good news for the retail industry in the UK; well, for the online part at least.

Do You Know The Most Expensive Google AdWords?

Thu, 21 Jul 2011 09:06:09 +0000

If you are an insurance broker or provider using Google AdWords for search engine marketing, you might want to look away now...

Mobile Retail Searches Explode

Wed, 20 Jul 2011 09:04:45 +0000

As the penetration of sophisticated mobile devices such as iPads, iPhones, and Android phones continues to grow, so does their use for more complex online searches.

Google Opens Tablet Targeting To All

Tue, 19 Jul 2011 13:33:27 +0000

Given the rapidly growing millions of users who are now surfing the web using mobile devices - and more specifically, tablet devices such as the iPad and its ever-increasing group of competitors.

YouTube Gets TV Ambitions

Mon, 18 Jul 2011 10:04:27 +0000

The blending of content and internet marketing continues apace, with the revelation this week that Google-owned video site YouTube has started to pitch to major online marketers with suggestions for big name, big budget online only shows.

The Importance of Spellcheck

Fri, 15 Jul 2011 10:51:39 +0000

When you write new content for your website, are you double, triple checking its sense and spelling? If not, then you could be losing valuable sales.

BBC Launches VOD on Facebook

Thu, 14 Jul 2011 09:50:35 +0000

Soon, when you are spending five minutes on Facebook updating your status, keeping in touch with friends or even playing a quiet game of Farmville, you will be able to pay to see some video on demand content from the BBC as well.

Google Rumoured To Be Planning Data Exchange

Wed, 13 Jul 2011 12:09:23 +0000

Whilst Google's new social media venture Google+ is hogging the (generally positive) headlines right now.

Twitter Ramps up Ad Products

Tue, 12 Jul 2011 10:59:08 +0000

Leading microblogging site Twitter has long struggled with the need to raise marketing revenues without alienating its millions of users, for whom the plain interface and lack of intrusive internet marketing has always been an attractive feature.

iAd Falls Out Of Favour

Mon, 11 Jul 2011 09:20:42 +0000

When Apple launched their online marketing service iAd last year at their annual developers conference, it was presented as a simple way of taking interactive content.

Google+ Opens To Businesses

Fri, 08 Jul 2011 10:01:08 +0000

After the launch, for consumers, of Google's new social networking project Google+, many internet marketing consultants were asking the obvious next question; how can brands play in this environment?

Microsoft Allies With Baidu to Boost Chinese Presence

Wed, 06 Jul 2011 10:00:05 +0000

In the latest salvo in its ongoing marathon attempts to provide a significant credible competitor to Google in the search engine market.

Could Google's Heineken Deal Threaten Agencies?

Mon, 04 Jul 2011 09:55:04 +0000

Is Google setting itself up to become an advertising agency?

Could Google's Heineken Deal Threaten Agencies?

Mon, 04 Jul 2011 09:54:41 +0000

Is Google setting itself up to become an advertising agency?

Yahoo! Improves Clues

Fri, 01 Jul 2011 12:26:15 +0000

If you are conducting search engine marketing through Yahoo! and using Yahoo's Clues product, their feature that allows search marketers and users insight into the key search trends.

Google Announces Google+ Social Media "Project"

Thu, 30 Jun 2011 09:32:10 +0000

It has been a not very guarded secret that Google have long been working on more ventures in the social media market.

Facebook Looks to Agencies for New Ad Format

Wed, 29 Jun 2011 09:12:31 +0000

Imagine you are one of the world's most popular websites, and you are desperate to increase your internet marketing revenue, despite not really, yet, being able to prove the efficacy and return for marketers of advertising on your website.

Google Opens AdWords Behavioural Targeting To All

Tue, 28 Jun 2011 10:04:14 +0000

Over two years ago, Google started providing a limited few AdWords advertisers with access to a new feature; a beta trial of behaviourally targeting advertising.

News International Signals Micropayments Future

Mon, 27 Jun 2011 09:01:07 +0000

News International, the major publisher of leading UK tabloids and broadsheets.

Consumers Remain in the Dark About Cookies

Thu, 23 Jun 2011 10:41:08 +0000

Internet marketing experts and those who have been in the industry for many years tend to assume that consumer know and understand about the use of cookies for storing personal information and collecting behavioural data for better targeting of ads.

Facebook Doubles Display Revenues As Market Grows 25%

Wed, 22 Jun 2011 09:53:04 +0000

New estimates from US-based marketing news and research company eMarketer suggests that the US display ad market will be up by a recession-busting 25% this year.

ICANN Expands Domain Suffixes

Tue, 21 Jun 2011 08:39:08 +0000

Ever fancied having a website that was named after you, instead of .com or .co.uk? Well, if you have very deep pockets, it is now going to be possible.

Death of Newsprint - Again?

Mon, 20 Jun 2011 11:23:25 +0000

The demise of the paid for printed newspaper has long been forecast, but up until now most major newspapers have insisted that their original paper format is their lead product.

L'Oreal Goes Bold On Online Spend

Fri, 17 Jun 2011 10:12:25 +0000

Speaking at the Interactive Advertising Bureau's "The Future Of Display" event this week, the CMO of worldwide cosmetics and beauty giant L'Oreal.

New Report Suggests Optimistic Outlook for Ad Spend

Thu, 16 Jun 2011 10:21:23 +0000

According to a new edition of the services giant PWC's well-regarded annual Global Entertainment and Media Outlook report...

The Financial Times Switches Onto Social Media

Wed, 15 Jun 2011 10:36:45 +0000

UK financial and business paper has finally decided to do what pretty much every other media player in the UK has been doing for a while now.

WPP Agency Stamp on Pirate Content

Tue, 14 Jun 2011 12:26:28 +0000

Effective immediately, WPP Group agency group GroupM has announced that it is stopping over 2,000 US websites from carrying advertising from any of its agencies.

Pssst...Want Some SEO Low Hanging Fruit?

Mon, 13 Jun 2011 10:04:47 +0000

Many companies spend thousands on focusing on getting PPC right, but neglect to spend the necessary time and energy on getting the basics of their SEO right.

The High Cost of (Bad) PPC

Fri, 10 Jun 2011 14:09:47 +0000

Every internet marketing professional knows how successful good PPC can be, in terms of delivering increased traffic, improved conversion, and better targeted marketing spend.

Facebook Apologises Over Security - Again

Fri, 10 Jun 2011 13:00:46 +0000

Facebook is no stranger to privacy controversies; the fact that it's privacy policy was longer than the US constitution caused a furore back in 2009, and in November last year the social network got into hot water over Facebook Messages, which claimed to amalgamate messages from email, IM, SMS and Facebook, without mentioning how it would keep this content private and secure.

Some Successful SEO Factors Revealed

Wed, 08 Jun 2011 13:00:46 +0000

Every SEO practitioner will have their own thoughts and opinions on what exact elements of a website are taken into account in the byzantine Google algorithm.

Need An SEO Primer? Try the “Periodic Table”

Tue, 07 Jun 2011 14:32:40 +0000

Those who have been in the SEO business or operating as web site owners who have been refining their own site to improve natural search engine rankings will be aware of the air of mystery that can hang over SEO as a practice. Search engines do their utmost to perpetuate this, probably inadvertently, by their annoying practice of not telling anyone how their search algorithms work.

Schema Aims To Improve Web Structure

Mon, 06 Jun 2011 10:23:23 +0000

Bing, Yahoo and Google would be deemed by pretty much everyone competitors, but there are some things that they will always agree on and one of those things will be ideas on how to make their own lives easier - how to improve their ability to search and index the web.

Google Give +1 to the World Wide Web

Fri, 03 Jun 2011 12:53:09 +0000

Having launched its +1 button across search results back in March, Google have now upped the ante by rolling out it's "Like"-a-like across the web as a whole.

US FTC Look To Revise Dot Com Disclosures

Thu, 02 Jun 2011 16:25:43 +0000

In a move some would say was well overdue, the US Federal Trade Commission (FTC) has said it is looking for help in updating a document called the Dot Com disclosures, released eleven years ago, which aimed to explain how US ad and disclosure laws applied to the internet. (Disclosures being the explanations or small print - e.g. who is eligible for a special offer, or low interest mortgage rate, for example).

US Consumers are not "Opting Out"

Wed, 01 Jun 2011 11:21:29 +0000

Both in the US and Europe, the internet marketing industry's increasing moves towards behaviourally targeted advertising have got the regulators jumpy, though it is still unclear how that will actually manifest itself. In Europe, the practical implementation of the new privacy directive, which requires consumers to give permission for cookies to be used to facilitate targeted advertising, appears to be in some disarray.

Twitter's TweetDeck Acquisition Clears Way for Increased Ads

Tue, 31 May 2011 10:17:31 +0000

After many weeks of rumour and counter rumour, Twitter has confirmed that it is buying its biggest third party application TweetDeck.

Google Wallet Offer One Touch Payments - Soon...

Tue, 31 May 2011 10:13:57 +0000

Having recently launched its social shopping app, Google Offers, (currently in beta in Portland, US) Google has continued its drive to find revenue not related to search engine marketing.

Marketers Gain a Year's Respite on Privacy Directive

Fri, 27 May 2011 10:06:58 +0000

Internet marketers struggling with exactly how to implement the revised EU Privacy and Communications Directive, which comes into effect this week.

Start-up Shines Spotlight on Social Media Brand Conversations

Thu, 26 May 2011 10:15:05 +0000

Imagine if you could see how consumers online are talking about your brands when they are exposed to your advertising; if you could see who they are talking to, what they are saying, and what effect advertising had on these conversations?

Travel Brands Lack "Digital Competence"

Wed, 25 May 2011 11:05:17 +0000

At least, they do according to a new report from US based digital innovation group L2 Thinktank.

Newspaper Archive Cancelled By Google

Tue, 24 May 2011 10:05:43 +0000

Back in the days when Google seemed to be aiming at migrating from search engine marketing to being a major media content owner, they announced that they were planning to digitise the worlds' newspapers.

Adobe Ups Its Social Media Insight

Mon, 23 May 2011 11:16:26 +0000

Just released in beta, Adobe's new addition to its Online Marketing Suite is called Social Analytics and, unsurprisingly, is aimed at beefing up the software's ability to measure the business impacts of social media marketing and user created content.

Affiliate Awards Showcase Leading Strategies

Fri, 20 May 2011 10:36:36 +0000

Whilst awards ceremonies in the advertising sector tend to be hard to avoid, the fifth annual a4uAwards (run by affiliates4u, the community site for affiliates and advertisers), announced on Monday, highlighted some interesting innovations in the affiliate marketing industry.

Twitpic Shuttle Image Raises Ownership Debate

Thu, 19 May 2011 09:56:50 +0000

If you are one of the millions of people who saw, online or on television, the amateur pictures of the last space shuttle launch on Monday, then you have inadvertently fuelled the latest debate concerning the value and ownership of social media content.

Bing Ramps up The "Friend Effect"

Wed, 18 May 2011 10:46:53 +0000

If you have ever performed a search on a search engine and wondered what your Facebook friends would think of the answers, well help is now at hand.

Google Launches Local News on Mobile - if You Are in the US

Tue, 17 May 2011 11:50:07 +0000

Another example of the search market's increasing focus on local internet content was launched today.

UK Search Spend Bucks Economic Trend

Mon, 16 May 2011 11:22:47 +0000

Despite the continued poor economic outlook, the UK advertisers spend on search engine marketing continues to grow, and advertisers are also increasingly experimenting with variations of search.

Nectar Users Targeted For Content Creation

Fri, 13 May 2011 11:02:11 +0000

Next time you buy something in Sainsbury's using your Nectar card, you might get a surprise in your email inbox; a targeted email inviting you to visit the Sainsbury's website and post a review of the product you bought.

Groupon Now! Serves up Instant Deals

Thu, 12 May 2011 10:17:02 +0000

Coupons, deals, and group buying are all popular internet marketing options these days, and now social deals provider Groupon has taken the model a step further by launching a mobile app called Groupon Now!

Microsoft Scoops up Skype

Wed, 11 May 2011 09:47:31 +0000

Microsoft and Skype have today confirmed that they have come to an agreement for the technology giant to buy the internet telephony specialist, for a staggering $8.5 billion.

Facebook Planning Pay-Per-View for Ads

Tue, 10 May 2011 10:44:19 +0000

According to a new post on the InsideFacebook blog, Facebook is planning to provide users with an incentive to watch internet marketing ads whilst playing game apps by paying them (in Facebook Credits) to do so.

Been Downgraded By Panda? Google Has Some Tips For You...

Mon, 09 May 2011 10:38:00 +0000

Following the furore caused by the new Panda update to Google's search algorithm, Google have just blogged with some tips aimed at helping those engaged in SEO web design.

AdWords Advertisers Required To Improve Data Handling

Fri, 06 May 2011 10:47:14 +0000

If you are using Google's AdWords for search engine marketing to point users to web pages that collect personal and financial information, new policy guidelines detailed on the AdWords blog mean that you may need to tighten up your approach.

BlackBerry Goes Bing

Thu, 05 May 2011 09:35:50 +0000

At the Blackberry World conference this week, Microsoft CEO Steve Ballmer announced an alliance between Microsoft and RIM.

Twitter Hits New Highs Over Bin Laden

Wed, 04 May 2011 10:10:44 +0000

According to official website analytics from networking site Twitter, between the hours of 10.45pm and 12.30pm Eastern Time on the evening of May 1st the network attained its "highest sustained rate of Tweets ever".

Social Media Reaches for the Stars, Literally.

Tue, 03 May 2011 10:53:43 +0000

Google have announced that in the coming weeks it will stream a live YouTube interview from space with NASA Commander Mark Kelly.

Facebook and Google Jump on the Group Buying Bandwagon

Tue, 03 May 2011 10:50:18 +0000

After failing to buy Groupon last year, it is hardly surprising that Google have entered the group deals market.

Another Entry into the Social Deals Market, with a Twist

Thu, 28 Apr 2011 14:26:25 +0000

PeopleDeals, the brainchild of affiliate marketing company PeopleString, is the latest company to cash in on the social coupon craze. Services such as Groupon and Living social have proved massively successful for small business marketing, and PeopleDeals has made it easier than ever for just about anyone to design and run a coupon campaign for their business.

Instant Previews for Google PPC ads

Wed, 27 Apr 2011 10:53:58 +0000

Google has announced the launch of Instant Previews for its ads. These previews were first introduced last year for natural search results, and as of yesterday are now available for users in the US when hovering over a Google ad. We do not have too long to wait in the UK though, as they plan to roll it out internationally over the next few weeks.

Outsourcing of SEO, PPC, and Social Media is on the Rise

Tue, 26 Apr 2011 10:47:53 +0000

According to a report produced by Econsultancy and SEMPO, the non-profit organisation for the search marketing industry, the number of companies outsourcing SEO, PPC and social media has increased in the past year.

The Clouds are Rolling in for Apple and Google

Tue, 26 Apr 2011 10:45:12 +0000

The next big thing in online music distribution is on its way in the form of 'cloud' based storage solutions.

Jobs Responds to iPhone Location Tracking Accusations

Tue, 26 Apr 2011 10:43:07 +0000

Steve Jobs, the Apple CEO, has responded to the mounting speculation and concern over the location data that iPads and iPhones are said to collect from their users.

Caroco Marketing creates SEO lead-generation site for Modus IT, a business software provider

Sat, 23 Apr 2011 09:02:00 +0000

UK based firm, Caroco Internet Marketing, has just completed a 3 month project to design and build an SEO website for abusiness management software provider. The priority for the site is lead generation to drive demos of the software, so SEO has been central to its development.

Royal Wedding on YouTube and Google Earth 3D

Thu, 21 Apr 2011 10:03:11 +0000

The royal wedding day is fast approaching, and it will be a historic day in more ways than one. It is to be the first of the internet age, opening up a whole host of new ways to watch and interact with the much-anticipated wedding of Prince William and Kate Middleton.

Facebook Shares Influence Google's Search Rankings

Wed, 20 Apr 2011 17:08:08 +0000

SEOmoz yesterday posted the results of a study on its blog which shows a strong correlation between the number of Facebook shares and Google ranking results.

Wal-Mart Buys Social Media Company Kosmix

Wed, 20 Apr 2011 09:59:14 +0000

Wal-Mart has announced its acquisition of Kosmix, a US based social media company, for which they reportedly paid up to $300 million.

Spotify Downgrades Free Service

Mon, 18 Apr 2011 11:48:24 +0000

If you are one of Spotify's many European users of their free service, take note; as of May 1st, your allowance of monthly streamed tracks will be halved and limits placed on the frequency you can listen to track.

What is Online Advertising? Pop-ups and Spam?

Fri, 15 Apr 2011 10:54:20 +0000

Good news for online publications trying to support themselves with online ad revenue; according to some new research from the World Federation of Advertisers (WFA) and Firefly Millward Brown, consumers do understand that access to free content comes with the trade off of online ads.

Panda Update Hits UK - With Predictable Results

Thu, 14 Apr 2011 12:00:26 +0000

Google's updated algorithm, known as Farmer or Panda, hit UK searches for the first time this week, having previously applied only to US searches.

Google's Block Feature Enters Algorithm

Wed, 13 Apr 2011 10:32:14 +0000

Google has announced that it is rolling out the new algorithm to all English-speaking territories. In addition, the algorithm will now start to incorporate data about the sites that users block.

Facebook Fails as Commerce Platform?

Tue, 12 Apr 2011 09:59:41 +0000

Plenty of brands are trying their hands at selling via social networking site Facebook, and who can blame them, given the sites' seeming ubiquity amongst the highly attractive young affluent audience.

Twitter Refines People Search - For Ad Revenue?

Mon, 11 Apr 2011 09:42:17 +0000

Search engine marketing teams everywhere will have pricked up their ears at the news that Twitter has refined its search functionality to highlight accounts that are relevant to your specific search.

Bing Boings Onto The iPad

Fri, 08 Apr 2011 15:46:54 +0000

Microsoft has finally got round to releasing its first application for the iPad, and the internet marketing consensus so far seems to be that it was worth the wait. A version of Microsoft's Bing search engine especially redesigned for tablet users, Microsoft are hoping that it will start to steal users from the iPad's built in Safari browser for searching and then, crucially, continuing to explore the web.

Google Disposes Of Position Preference

Thu, 07 Apr 2011 10:28:48 +0000

If you have been using Google?s position preference feature, then prepare to think again; as of early May, Google will be retiring the position preference feature in AdWords.

Twitter Mulls Over Branded Pages

Wed, 06 Apr 2011 09:03:11 +0000

According to some reports, Twitter is thinking about introducing brand pages to its service, similar to those that brands can already set up on Facebook.

Facebook Voting Becomes a Reality - For a Price

Tue, 05 Apr 2011 11:44:09 +0000

Soon, multi-tasking viewers won't have to tear themselves away from updating their Facebook page to vote on reality TV shows.

Topics Join Keywords for Google's Contextual Ads

Mon, 04 Apr 2011 10:31:00 +0000

The busy bees over at Google are not resting on their laurels after unveiling +1 last week. Amongst a number of other search refinements announced last week - Google has rolled out additional contextual advertising services.

Will You Do the One-Up?

Fri, 01 Apr 2011 10:18:48 +0000

The rise of socially powered search continues. Somewhat inevitably, Google have announced a new feature "+1" on their blog, intended to allow users to recommend search results - either pages or ads - to their friends.

AdWords Targets Tablets...Soon.

Thu, 31 Mar 2011 10:48:25 +0000

Google have announced in a mass email to AdWords customers that, soon (no date specified though); search engine marketing teams using AdWords will be able to target tablet users more discretely.

Online Ad Budgets Hit 25% of UK Marketing Spend

Wed, 30 Mar 2011 11:40:53 +0000

Are you spending a quarter of your advertising budget online? If not, then you are lagging in the market, according to a new study by the IAB and Price Waterhouse.

Media Ads Bring the Movies to Search

Tue, 29 Mar 2011 09:48:03 +0000

Even the top search engine is not immune to the lure of big movie ad budgets. Google's new Media Ads appear to be an attempt to grab some of the big media bucks that SEO marketing has not really managed so far.

Any Questions?

Mon, 28 Mar 2011 09:35:10 +0000

Ever wondered what everyone on Facebook considers the best restaurant in London? Or pondered on what that unusual flower in the garden is? Well, Facebook's new Questions feature aims to help you find out.

The Fallout From Panda Keeps, Well, Falling...

Fri, 25 Mar 2011 10:04:17 +0000

The fallout from Google's recent algorithm update - aimed at weeding out "low quality sites", which have low value and add little original content - continues to reverberate around the SEO industry

Yahoo's New Search Direct Focuses on "Direct Answers"

Thu, 24 Mar 2011 12:34:44 +0000

Rolling out in beta in the US this week, having been in user testing for some months, Yahoo has launched something it's calling "Search Direct".

Do you have a licence for that idea, sir?

Wed, 23 Mar 2011 10:05:26 +0000

An opinion piece in the influential marketing publication AdAge has put the cat amongst the pigeons somewhat this week.

FTSE 100 Companies Fail the Social Media Test

Tue, 22 Mar 2011 14:32:17 +0000

A new report from corporate communications firm Radley Yeldar has concluded that, so far, the FTSE 100 companies have proved frustratingly slow and inflexible in adopting social media.

New York Times Unveils A Patchy Paywall

Mon, 21 Mar 2011 11:44:23 +0000

Times have never been harder for the printed press. The New York Times has been talking about a paywall for months, and has finally unveiled its plans, which throw an interesting twist on the model.

Google Clamps Down on Counterfeits

Fri, 18 Mar 2011 10:35:51 +0000

Anyone who's ever Googled a top lifestyle or fashion brand such as "Gucci", "Rolex" or even something more generic such as "gents watch" will be used to seeing not-very-convincing ads for such products appear routinely.

Will You iAd on the iPad?

Thu, 17 Mar 2011 11:11:24 +0000

We all knew it was only a matter of time; the first specially developed in-app advertising on the iPad has appeared.

Omnicom Bank on Personalised Advertising Finally Taking Off

Wed, 16 Mar 2011 11:35:35 +0000

How targeted do you think the ads you see online are? Well things are about to get a lot more personal with the latest announcement from worldwide marketing services group Omnicom.

LinkedIn Today Gets Up Close And Personal

Tue, 15 Mar 2011 11:41:42 +0000

In a bid to get its generally high-income audience to log in more often and thus become attractive to advertisers, the business network site LinkedIn has decided to enter the news aggregation game.

Google Block Gives Users More Control

Mon, 14 Mar 2011 11:41:33 +0000

Google's latest tweak in its continued efforts to improve users' search results and eliminate poor quality sites and content farms was unveiled last week, with a feature that allows searchers to "block" results from specific URLs.

Holy Social Network, Batman!

Fri, 11 Mar 2011 12:10:19 +0000

The prospect of watching the movie "The Social Network" through the network that inspired it came a little closer today, with film studio Warner Bros and Facebook announcing an agreement to make Warner's films available for rent via the Facebook website.

Google Targets SMBs With New Investment

Thu, 10 Mar 2011 11:18:48 +0000

HubSpot has recently announced that Google Ventures, salesforce.com and Sequioa Capital have invested a total of $32 million in its business.

Skype Finally Jumps On The Ad Bandwagon

Wed, 09 Mar 2011 11:23:19 +0000

Large display ads are to be introduced on the home tab of the Skype interface in the US, UK and Germany, and could have both video and interactive rollovers.

Good SEO Strategy Serves Startups Too

Tue, 08 Mar 2011 11:17:14 +0000

In a blog post last weekend, Chris Dixon, entrepreneur and angel investor (in Skype and Foursquare amongst others) made the claim that: "SEO is not longer a viable marketing strategy for startups".

Do You Understand The Privacy Icon?

Mon, 07 Mar 2011 12:09:21 +0000

The ExchangeWire Data Economy 2011 event last week highlighted for us a worrying gap in the UK ad industry's understanding of an important privacy implementation coming its way any day now.

SEO Investment Worth More Than You Think?

Fri, 04 Mar 2011 12:43:23 +0000

Why invest in SEO? Well, some research from TagMan suggests that natural search listings might be of far higher value than we generally give them credit for.

(Slightly) More Bing For Your Buck

Thu, 03 Mar 2011 12:41:41 +0000

When Microsoft first launched its own search engine to rival Google back in 2009, many critics were skeptical; could anything challenge the dominance of the market leader, who commanded over 85% of the search market?

ASA's New Online Powers Likely To Prove Ineffective

Wed, 02 Mar 2011 13:39:33 +0000

The Advertising Standards Authority in the UK gained new powers yesterday to police company websites, branded content, and paid-for comments placed on social media websites.

Do Startups Need Acquisition Marketing?

Tue, 01 Mar 2011 09:45:55 +0000

In a blog post last week, venture capitalist Fred Wilson sparked furious debate with his comments concerning new business marketing.

Social Media's Dominate Display Ads In The UK

Mon, 28 Feb 2011 12:18:23 +0000

A new report from comScore has shown how solidly the internet has become part of European consumer's lives, and in particularly the growing role social media plays - both for consumers and marketers.

Reaching Today's Multitasking Teens

Fri, 25 Feb 2011 10:47:47 +0000

According to new studies from New Media Age, the Internet is now more important to children and young teens than either TV or mobile phones

The Perils Of Moderation

Thu, 24 Feb 2011 11:44:26 +0000

By now, most brand marketers or internet marketing consultants who use social media such as Facebook, Twitter or YouTube, should be more than aware of the dangers as well as advantages of an avalanche of commentary on their efforts.

AdWords Adds Billing Tab

Thu, 10 Feb 2011 11:09:47 +0000

For those who use Google's AdWords as part of their SEO web design, there has been some welcome news. They have added a new feature - the Billing tab.

Would You Pay for a High-End Google Analytics Tool?

Wed, 09 Feb 2011 10:58:53 +0000

Last week on Brand Republic, Sarah Shearman wrote that Google is getting ready to launch a prescription enterprise level analytics tool in an effort to compete with Adobe Omniture and CoreMetrics by IBM.

NMA Announces Their Schedule for SES London

Tue, 08 Feb 2011 10:38:32 +0000

SES London is scheduled to take place from 21 - 25 February 2011. A leading search and social marketing event, SES brings together some of the industry's best and brightest from All over Europe.

Building SEO Credibility Through Training

Mon, 07 Feb 2011 09:26:28 +0000

Carrying out well planned training sessions can be a great way to build the credibility of your SEO whilst educating your organisation. Without this sort of effort, it can appear unprofessional and sloppy. Who is likely to be interested in implementing good SEO if you don’t even look like you care about it yourself?

The Data Summit 2011

Fri, 04 Feb 2011 09:25:35 +0000

The dates for the Data Summit 2011 have just been announced by Marketing Week. The Marketing Week Data Summit promotes itself as a fantastic opportunity for those at the very top of the data industry to take the opportunity to learn from each other and to take their businesses forward.

The Diversification of Affiliate Marketing

Thu, 03 Feb 2011 10:35:42 +0000

In the past six years, there has been a shift from PPC to cash back, reward sites, and voucher code incentives. Much of this has been driven by the recession – customers have changed their online shopping habits. Content sites are also being better represented as successful affiliate venues.

SEO - Do's and Don'ts

Wed, 02 Feb 2011 10:05:15 +0000

Over on SEO Chat, they've been talking about some of the dos and don'ts for 2011 SEO because, as they rightly point out, if you're still treating SEO like you did in 2003, you're doing it very wrong.

New Media Age Effectiveness Awards for Interactive Media 2011

Tue, 01 Feb 2011 01:07:03 +0000

The New Media Age Effectiveness Awards for 2011 are now open for entries. The awards highlight and recognise how interactive media plays a part in business. The emphasis is on effectiveness (thus the name), but the awards also recognise innovation.

TradeDoubler creates ARC for Tesco Affiliates

Mon, 31 Jan 2011 01:50:42 +0000

Last week Affiliates4U and Retail Technology announced that the retail giant Tesco was spearheading the TradeDoubler affiliate revenue share launch. TradeDoubler is a Pan-European performance marketing company.

Yahoo! Bing and Microsoft AdCenter

Fri, 28 Jan 2011 09:01:03 +0000

In 2009, Yahoo! and Bing joined forces in order to take on Google. As a joined entity, they now own 23% of the North American search market (Google owns 67%), with Bing powering all of the area's Yahoo! searches. In the UK, the alliance holds only 7.6% of the market and Yahoo! search is still being fuelled by Yahoo!. But, that is set to change later this year.

Google Turns the Page

Thu, 27 Jan 2011 09:47:22 +0000

As recently mentioned in the news, Google has recently reinstated Larry Page as their CEO, sparking off a mass of speculation as to why this has occurred. Was Eric Schmidt tired of the role? Had he taken it as far as he felt he could? Or, is it in fact as Schmidt said himself, that the changes are simply part of an effort to streamline the management structure, therefore speeding up the decision making?

The Effects of Real-Time Internet on Digital Marketing Campaigns

Wed, 26 Jan 2011 09:52:44 +0000

This month's article in Marketing Week's Digital Strategy Supplement talks about the very real effect that the real-time internet is having on the way we manage our online marketing strategies, from our analytics customisation to how and when we display adverts.

Optimising Social Media Content

Tue, 25 Jan 2011 09:35:05 +0000

An important factor in getting the most from your search engine optimisation is knowing how to integrate your social media content with your website content. In an article on Search Engine Watch, Liana Evans talks us through five tips on how to get the most out of your social media content. They include:

Is There Value in Targeting Online Food Shoppers?

Mon, 24 Jan 2011 09:51:26 +0000

Along with searching for new audiences, we are continuing to explore new ways in order to approach internet marketing. Therefore, as the value of the online grocery market continues to rise, we thought we'd take a look at how successful the marketing tactics have been for those targeting this particular avenue. According to an article on Brand Republic, not that well.

How to Monetise Your Exit Pages

Fri, 21 Jan 2011 09:47:16 +0000

By using Google Analytics, you will be able to understand how visitors interact with your website(s). In combining that knowledge with AdSense, you can begin to structure your adverts in a way that appeals to your advertisers.

Search Engine Marketing: Search Neutrality

Thu, 20 Jan 2011 09:49:09 +0000

No matter how savvy our search engine marketing campaigns may be, without a somewhat even playing field with regards to how search engines present information, we continually face difficult odds in our attempts to get our information in front of our targeted audience.

Contextual Targeting Just Made Easier

Wed, 19 Jan 2011 09:26:37 +0000

Inside AdWords reports that Google has just launched its Contextual Targeting Tool, a canny little tool which can be used to create tighter-themed SEO keyword lists for any of your campaigns running via the Google Display Network.

M&S Takes On Proximity Marketing

Tue, 18 Jan 2011 09:58:15 +0000

Leading the way in proximity marketing - the latest in progressive internet marketing for the mobile platform - mobile phone service providers O2 and Orange are both planning to roll out new schemes that will provide their mobile customers willing to opt-in on mobile ads a few perks for their troubles

Internet Marketing Turns Mobile in 2011

Mon, 17 Jan 2011 09:59:22 +0000

Is it time for businesses to take investing in mobile platform marketing seriously? 2011 may finally be the year when its time to take the plunge.

German Government and Google Analytics

Fri, 14 Jan 2011 09:39:49 +0000

The German Government has addressed Google regarding privacy issues; this time its Google Analytics which is under fire. This follows an ongoing problem involving Google having collected data from WiFi networks.

Tips for SEO in Social Media Marketing

Thu, 13 Jan 2011 10:09:55 +0000

Whilst marketing using social media, you need to ensure that your content can be easily linked. Adding links to various social media sites will be especially effective and you will see a substantial increase in traffic.

The Importance of Anchor Text

Wed, 12 Jan 2011 09:47:59 +0000

Social Marketing Far Beyond Facebook and Twitter

Tue, 11 Jan 2011 11:02:19 +0000

Amongst those who believe that SEO constitutes to simply ranking highly in Google searches, the same basic view is often applied to social media marketing.

Website Design Errors To Avoid

Mon, 10 Jan 2011 12:57:19 +0000

When an Internet user lands on your page, nothing will encourage them to leave faster then the feeling they are about to be hit with a mass of advertising. If your website looks like a page of banner ads, this could really be seriously hurting your business.

How Can an SEO Audit Help Your Business?

Fri, 07 Jan 2011 11:05:08 +0000

Doing an SEO audit can, in some ways, be compared to cleaning out a closet...

SEO or PPC for Your Business

Thu, 06 Jan 2011 09:27:34 +0000

here are two main or common ways to generate website traffic. One is SEO or search engine optimisation, which utilises specific keywords that are directly related to your business. The other way to generate website traffic is PPC, or pay per click which displays your advertisement on sponsored websites.

Website Review

Wed, 05 Jan 2011 09:37:18 +0000

Online marketing requires additional strategies, social media demands more attention and your website design suddenly needs more enhancement.

Internet Marketing to the World

Tue, 04 Jan 2011 10:08:46 +0000

Where the Real Value Lies

Fri, 31 Dec 2010 10:02:33 +0000

Companies have flocked to Facebook for their social media, setting up company fan pages and encouraging people to become part of their online community.

Optimising Your SEO Rankings

Thu, 30 Dec 2010 11:02:13 +0000

Creating original content on a regular basis is one of the most effective ways to keep your website showing up time and time again in search results.

Drupal 7 Release Party, Birmingham UK

Tue, 28 Dec 2010 14:00:00 +0000

Caroco Internet Marketing along with The Web Orchard will be hosting a Drupal 7 release party at our Birmingham Offices on Friday 7th January at 18:00.

Choosing a Social Media Platform

Thu, 23 Dec 2010 10:10:58 +0000

The term social media is no longer just a buzzword; it is now a mainstream way of conducting business online.

Internet Marketing Tactics

Wed, 22 Dec 2010 10:54:38 +0000

When it comes to Internet marketing, there is not any one secret to its success, however, it is not also the 'luck of the draw' as one may think either.

Why Visual Web Design Matters

Tue, 21 Dec 2010 10:20:23 +0000

Have you ever come across a website that grabs your attention, but you can't quite pinpoint why? Your own company website should aim to accomplish the same thing.

Web Design Mistakes Businesses Should Avoid

Mon, 20 Dec 2010 00:00:00 +0000

Your website should not only attract your customer base - it should do everything in its power not to frighten them off.

Simple Methods to Increase Website Traffic

Fri, 17 Dec 2010 11:46:07 +0000

One of the key methods of generating traffic to your website is via effective SEO

Small Changes That Can Improve Your Business’ Website

Thu, 16 Dec 2010 10:20:51 +0000

While it is common for business owners to leave their website alone once it is working as required, it is wise to regularly review your website to ensure that it is working at optimum efficiency.

What Is Analytics Customisation All About?

Wed, 15 Dec 2010 09:21:13 +0000

Google Analytics is an exceptionally sophisticated optimisation tool that allows you to track the performance of any website.

How to Choose an Internet Marketing Consultant

Tue, 14 Dec 2010 11:53:37 +0000

There are several important factors to keep in mind when deciding whom to entrust the task of internet marketing.

Social Media, and How it Can Help Your Business

Mon, 13 Dec 2010 11:24:31 +0000

By accessing social media sites, you open up a door that allows you to directly connect with your customers.

Facebook rules the world

Sun, 12 Dec 2010 09:55:00 +0000

This World Map of Social Networks shows facebook's massive growth and dominance throughout the world.

8 Reasons why SEO is an important marketing piece

Sat, 11 Dec 2010 11:02:00 +0000

Here's 8 Reasons why SEO is an important piece of the marketing puzzle. Feel free to add your own in the comments section or just tell us what you think about our 8 reasons!

E-commerce Solutions – marketing for the 21st Century

Tue, 27 Oct 2009 15:28:00 +0000

Changing crawl rate 'does not increase website traffic'

Fri, 05 Dec 2008 08:51:00 +0000

If you thought that fiddling about with the crawl rate in Google's webmaster tools would help increase traffic to your website you'd be wrong.That's according to an experiment by Casey Henry who

Google 'was 3 hours to monopoly'

Fri, 05 Dec 2008 00:00:00 +0000

Google was three hours away from being called a monopoly by the US department of justice during its investigation of the firm's deal with Yahoo, it has emerged.According to Sanford Litvack, the lawyer who would have led the government counsel, the department told the search companies that...

Google reigns in spending

Thu, 04 Dec 2008 21:06:00 +0000

Google has long been famous for giving its staff a huge number of perks, from free meals to free time spent on their own projects, but times are changing. Many companies have had to reduce their non-crucial spending in the downturn and it appears Google is now following suit.

Google gets in the spirit of internet marketing

Thu, 04 Dec 2008 00:00:00 +0000

Drinks manufacturers will be raising a glass to Google this Christmas, after the search giant revealed it is to allow spirit brands to use its internet marketing tool AdWords.Starting from the New Year,...

Traffic 'more important than higher search engine rankings'

Thu, 04 Dec 2008 00:00:00 +0000

Getting more traffic is more important than higher search engine rankings in the search engine optimisation (SEO)...

World looks to professional SEO services

Thu, 04 Dec 2008 00:00:00 +0000

While even banks seem to be unable to keep themselves afloat in the economic turmoil that engulfs us, one sector is not just floating but apparently flying - the professional SEO services...

Live Search to warn of malicious behaviour

Wed, 03 Dec 2008 21:08:00 +0000

Microsoft has got its policeman hat on and decided to save the world from malicious websites.The company announced on its Live Search blog that the Live crawler will now...

Is the internet marketing future mobile?

Wed, 03 Dec 2008 00:00:00 +0000

Internet marketing gurus may have to learn how to make their adverts miniature in future, if the latest trends are anything to go by

Send this to a million people to increase website traffic

Wed, 03 Dec 2008 00:00:00 +0000

Everyone has been sent those annoying chain emails: "send to a million people and you'll find true love", "send to a million people or you won't find true love" and so on - but few would think you could use them to

Search engine optimisation 'helps in a recession'

Wed, 03 Dec 2008 00:00:00 +0000

Small business owners who need to get their costs down because of the ongoing gloom in the economy can be helped by search engine optimisation.

Many firms make the mistake of reducing their advertising...

Overlaying the future of internet marketing?

Tue, 02 Dec 2008 00:00:00 +0000

Overlaying video with adverts might just be the future of internet marketing - as well as finally generating some revenue for YouTube. Google has struggled to make money from its acquisition for some time, so...

Britney gets higher search engine rankings than Obama

Mon, 01 Dec 2008 21:09:00 +0000

Oops she did it again - Britney Spears was the most searched for term on Yahoo! for the seventh year out of eight, getting higher search engine rankings than history man Barack Obama.

Yahoo! teams up with Virgin Media

Mon, 01 Dec 2008 00:00:00 +0000

People using Virgin Media's new mobile portal will conduct searches using Yahoo! oneSearch, which make need a different approach when trying to increase search engine ranking.

The

Search engine optimisation helps in downturn

Mon, 01 Dec 2008 00:00:00 +0000

Companies are investing in search engine optimisation (SEO) as the economy worsens and one man has tried to explain why.

Rand Fishkin,

Corporates eye 'internet marketing' introduction

Fri, 28 Nov 2008 21:34:00 +0000

It seems that even the most sceptical marketers may be succumbing to the merits of an internet marketing strategy, Research by consultancy Citigate Dewe Rogerson shows that 65.1 per cent of marketers believe...

Rogue affiliate guidance 'finalised'

Fri, 28 Nov 2008 00:00:00 +0000

Rogue affiliate marketing strategies will now carry heavy consequences for offending websites.The Internet Advertising Bureau

Google's internet strategy remains 'intact'

Fri, 28 Nov 2008 00:00:00 +0000

Decreasing internet marketing budgets is just about the only thing anyone ever suspected could leave internet giant Google undone. However, despite concerns leading some investors to sell shares in the...

Google increases search share

Thu, 27 Nov 2008 21:35:00 +0000

Google is increasingly resembling an unstoppable force, once again expanding its share of search engine website traffic in the US.

Affiliate marketing strategies set for boost

Thu, 27 Nov 2008 00:00:00 +0000

Many believe businesses with an internet marketing strategyhave more reasons than most to be confident of withstanding the economic downturn. However, according to

New malware tool will 'vet' website traffic

Thu, 27 Nov 2008 00:00:00 +0000

Microsoft has announced a handy new Webmaster Center tool that may boost website traffic.

Businesses will now be able to check whether there is a malware presence on any of their...

Press releases used to target website traffic 'direct'

Wed, 26 Nov 2008 21:36:00 +0000

Companies online seem to be adhering to the old adage 'too many cooks spoil the broth' of late when it comes to targeting website traffic with press releases.

Are search rankings 'less important' on mobile internet?

Wed, 26 Nov 2008 00:00:00 +0000

Higher search engine rankings are by no means the be all and end all of marketing, but they may be less important for firms targeting mobile internet users.

The new

Gmail troubles for online marketers?

Wed, 26 Nov 2008 00:00:00 +0000

Convincing consumers not to condemn email internet marketing to the dreaded spam bin has long been a hard fought task for advertisers.However, a new issue looks to have emerged following the release of Gmail...

Could all website traffic soon be seen through Chrome?

Tue, 25 Nov 2008 21:04:00 +0000

Google could be preparing to increase its grip on website traffic by preinstalling its new Chrome browser on new PCs. Microsoft's Internet Explorer has dominated this software plateau in recent...

UK firms to target website traffic, new report claims

Tue, 25 Nov 2008 13:08:00 +0000

UK businesses seem particularly keen to increase their website traffic during the next year.

A new report by Shape The Future found that 58.9 per cent of firms intend to increase spending on their...

Duty rules to have 'small' impact on UK targeted website traffic

Tue, 25 Nov 2008 00:00:00 +0000

UK online retailers can still expect to have a merry Christmas with plenty of targeted web traffic, despite changes to customs duty rules. That is at least the view of a British Retail Consortium (BRC)...

Will a Live Search rebrand encourage greater website traffic?

Mon, 24 Nov 2008 11:56:00 +0000

Microsoft Live Search is hoping to capture more targeted website traffic by rebranding itself Kumo.com, it has been claimed.

The rebranding exercise for the simple yet ambiguously named Live.com has...

UK search engine placement could be key

Mon, 24 Nov 2008 00:00:00 +0000

Better search engine placement may be more important for companies in the UK than in most countries.

According to the

UK retail boosted by internet marketing strategy

Mon, 24 Nov 2008 00:00:00 +0000

British consumers seem to have responded well to retailers' internet marketing strategies, if the latest e-commerce Survey of Business is...

Google's internet marketing Christmas

Fri, 21 Nov 2008 00:00:00 +0000

Google has visited overnight and left some internet marketing tips for the festive season in all well-behaved online marketers' stockings. While

Regaining lost links in search engine optimisation

Fri, 21 Nov 2008 00:00:00 +0000

Having other sites link to your own is the way to higher search engine rankings and used by many in their search engine optimisation efforts - but what you should do if there are links to pages that are no...

The easiest way to get higher search engine rankings

Fri, 21 Nov 2008 00:00:00 +0000

You can now get a higher ranking in search engine results by simply moving your site to the top of the list using a new tool from Google - but there's a catch.

The tool in question is SearchWiki,

Start internet marketing now

Thu, 20 Nov 2008 00:00:00 +0000

The brash and bold new techniques that the world of internet marketing has introduced are spreading to other forms, so marketers best start understanding them. That's the message in a

Google criticises higher search engine rankings method

Thu, 20 Nov 2008 00:00:00 +0000

A US-based company has launched a product which it believes will boost search engine rankings - but Google has condemned it as "very high-risk behaviour".

The site in question is called

Search Engine Optimisation's Nicky Campbell

Thu, 20 Nov 2008 00:00:00 +0000

The search engine optimisation (SEO) world is to get its own version of Nicky Campbell, or more precisely, Watchdog.

Any unscrupulous

Search engine optimisation "be all and end all" for travel companies

Wed, 19 Nov 2008 00:00:00 +0000

Forget about all those other forms of internet marketing you hold so dear - if you're in the travel industry, then search...

Internet marketing "generates incremental sales"

Wed, 19 Nov 2008 00:00:00 +0000

Advertisers have been attracted to internet marketing for a variety of reasons, but now they have potentially the best of all - it increases sales. While you may rightly point out that this is generally the...

Will Google Search-based Keyword Tool help increase website traffic?

Wed, 19 Nov 2008 00:00:00 +0000

If you want to increase traffic to your website but find it hard to get inside consumers' heads and work out what keywords you should be bidding on, a new Google tool might just help.

I quit, Yahoo!

Tue, 18 Nov 2008 15:28:00 +0000

Jerry Yang, co-founder and chief executive of Yahoo, has announced that he's stepping down from his role at the company.However, it's not the end for Mr Yang's involvement with the...

Increase website traffic with carnival

Tue, 18 Nov 2008 00:00:00 +0000

It might not be the best way to describe it to your boss when you're trying to get a larger marketing budget, but a carnival could be one of the best ways to increase traffic to your website.

This is...

Title and description tags "crucial" for organic search engine optimisation

Tue, 18 Nov 2008 00:00:00 +0000

If you think you can put any old "branded gibberish" into your title and description tags you should probably reconsider, as these are "crucial" to your organic search engine optimisation...

Semantic search 'would improve internet marketing'

Mon, 17 Nov 2008 00:00:00 +0000

Internet marketing techniques like pay-per-click (PPC) advertising would be boosted by semantic search technology. A

Don't improve search engine rankings with bad content

Mon, 17 Nov 2008 00:00:00 +0000

If you're the type of person who likes to hoard things "in case you need them" one day, then you should leave your habit at the door when you attempt to get better search engine rankings for your...

Social network internet marketing 'has negative publicity risk'

Mon, 17 Nov 2008 00:00:00 +0000

Much has been written about the use of social networks as part of internet marketing recently, but a warning has been sounded over their potential for negative publicity. Mike Hare, research director at...

The latest advice on internet marketing

Fri, 14 Nov 2008 00:00:00 +0000

Some of the biggest movers and shakers in the internet marketing world have been rubbing shoulders at a conference in Las Vegas. Named Pubcon, but without a beer tap or dartboard in sight, the event takes...

Internet marketing 'to come out better' of recession

Fri, 14 Nov 2008 00:00:00 +0000

The internet marketing sector has nothing to fear from the coming recession and will actually come out the other end stronger. So says Yahoo...

Microsoft's cashback internet marketing success

Fri, 14 Nov 2008 00:00:00 +0000

Microsoft Live Search cashback, which some thought was madness at the time, seems to be paying off - and it may cause a threat to Google's internet marketing dominance.

Google launches search engine optimisation guide

Thu, 13 Nov 2008 00:00:00 +0000

Google has decided to launch its own search engine optimisation (SEO) guide, aimed at helping webmasters get started on the road to better search engine rankings.

Branded internet marketing 'engages with youth'

Thu, 13 Nov 2008 00:00:00 +0000

If there's one thing young adults like to do online its talk about brands - meaning they should be at the forefront of any internet marketing strategy for younger people. That's the finding of a

UK online retail sees increased website traffic compared to USA

Thu, 13 Nov 2008 00:00:00 +0000

They may have a larger economy and bigger IT companies, but one area where the Brits are ahead of the Americans is in the increasing amounts of website traffic to shopping websites.

While it may not be...

YouTube making friends

Wed, 12 Nov 2008 12:59:00 +0000

YouTube is moving away from being the bane of copyright owners' lives by forming agreements with them instead.

Hot on the heels of a

Duplicate content 'won't improve search engine rankings'

Wed, 12 Nov 2008 00:00:00 +0000

If you want to improve your site's search engine ranking then you should be wary of duplicate content.

That's the warning from Carrie Hill...

The old and new internet marketing mix

Wed, 12 Nov 2008 00:00:00 +0000

Internet marketing isn't just a case of taking what's worked before and mixing in the latest new technology - it's a far more subtle process. A new study by

Christmas internet marketing strategy needs "daily" checks

Tue, 11 Nov 2008 00:00:00 +0000

Forget partridges and gold rings - for every day of Christmas you should be checking your internet marketing strategy. Your true love may not be pleased, but Jack Wallington, the programmes manager of the...

Malware and search engine optimisation

Tue, 11 Nov 2008 00:00:00 +0000

The old saying goes that if you lie down with dogs, you'll wake up with fleas - and the same can be said of the search engine optimisation (SEO) world.

In the

Strategic internet marketing 'must get relevant'

Tue, 11 Nov 2008 00:00:00 +0000

If you feel that internet browsing has turned into searching for a needle in a digital haystack you are not alone - and internet marketing strategists should take note. Research from Yahoo found that more than...

Should Microsoft fear Firefox?

Mon, 10 Nov 2008 12:49:00 +0000

Firefox, the web browser, is celebrating its fourth birthday, and it may be set to challenge the established old-timer: Microsoft's Internet Explorer.

Microsoft has already conceded that it is

Internet marketing strategy "key" to Christmas

Mon, 10 Nov 2008 00:00:00 +0000

If retailers want to have a happy Christmas then getting their internet marketing strategy right will be "key", if new figures are to be believed

The Flash way to improve search engine rankings

Mon, 10 Nov 2008 00:00:00 +0000

If you're desperate to make your website as pretty as possible by filling it with Flash content but worried that it won't help you improve your search engine rankings, fear not - because help is at...

Copyrighting the digital world

Fri, 07 Nov 2008 13:56:00 +0000

Google likes to share information with the world and has been digitising books and indexing them for some time, but the whole practice has thrown up a "copyright law conundrum".

That's the words of Seth Finkelstein,

The growth of web analytics and internet marketing

Fri, 07 Nov 2008 00:00:00 +0000

In case you were in any doubt over the importance of internet marketing, new figures have estimated that the UK web analytics technology market will be worth £78 million by the end of the year, growth of 12 per...

The legalities of election internet marketing

Fri, 07 Nov 2008 00:00:00 +0000

With a UK election due in the next couple of years, many businesses may be thinking of the internet marketing possibilities the event may offer - but they should think about the potential legal problems...

Last-minute higher search engine placement for Christmas

Thu, 06 Nov 2008 00:00:00 +0000

If you wanted to get a higher place in search engine rankings but haven't started yet there may just still be time.

PJ Fusco...

CPL 'is best' internet marketing strategy in recession

Thu, 06 Nov 2008 00:00:00 +0000

Forget about cost-per-thousand and cost-per-click pricing models - the only internet marketing strategy for a recession is cost-per-lead (CPL). That's the claim from Zephrin Lasker, chief executive of...

The internet marketing love triangle

Thu, 06 Nov 2008 00:00:00 +0000

The internet marketing love triangle that is Yahoo, Google and Microsoft has taken a new twist, after Google announced yesterday that it was pulling out of its advertising agreement with Yahoo.

Small companies 'punch above weight' with internet marketing

Wed, 05 Nov 2008 00:00:00 +0000

Smaller companies who are fed up getting pushed around by big business should "punch above their weight" with internet marketing. That's the recommendation from Tink Taylor, business development...

Increased website traffic with press releases

Wed, 05 Nov 2008 00:00:00 +0000

Press releases can be used to get increased website traffic by publicising a company's name, but they can also bring in visitors using slightly less obvious methods.

Using

The search engine optimisation pollster

Wed, 05 Nov 2008 00:00:00 +0000

While the world is waking up to a world with Barack Obama as president of the USA, one person could have told you the result in advance - and all thanks to

A split decision on internet marketing

Tue, 04 Nov 2008 13:20:00 +0000

Many businesses are running online pay-per-click (PPC) internet marketing campaigns, but a lot of them are unsure about how to optimise this strategy - so one expert has attempted to provide some help.

KP...

Google and Yahoo 'scale back' internet marketing deal

Tue, 04 Nov 2008 00:00:00 +0000

The proposed internet marketing deal between Google and Yahoo may be revised in order to satisfy officials in the USA, according to a report.

Search engine optimisation 'more than just crawler-enhancing'

Tue, 04 Nov 2008 00:00:00 +0000

If you think that making your website accessible for search engine web crawlers and getting a little visibility means your search engine optimisation efforts are over, you'd be wrong.

That's the view...

Google changes quality score criteria

Mon, 03 Nov 2008 14:03:00 +0000

Google has announced that it is changing the algorithm which works out the quality score of adverts, important news for anyone in the

Facing up to internet marketing

Mon, 03 Nov 2008 14:02:00 +0000

More and more people have been talking about using Facebook as for

Travel industry 'to maintain internet marketing spend'

Mon, 03 Nov 2008 14:01:00 +0000

Despite a number of high-profile failures, the travel industry may not be as badly hit by the credit crunch as some may think - and this is reflected...

Scanned documents to help search engine optimisation?

Fri, 31 Oct 2008 00:00:00 +0000

Google has continued with its ambition to get everything ever written by everyone everywhere online, by allowing scanned documents to be indexed - and potentially used for search engine optimisation...

How to increase website traffic with video

Fri, 31 Oct 2008 00:00:00 +0000

Online videos are not just about getting five minutes of fame on YouTube anymore - they can actually be used to increase website traffic.

According to

Humorous blogging the key internet marketing strategy

Thu, 30 Oct 2008 13:20:00 +0000

Writing funny blogs isn't just a way of testing the waters before you ditch your day job and embark on a stand-up comic career - it might just be one of the best internet marketing strategies you can...

Search marketing 'allows targeted website traffic'

Thu, 30 Oct 2008 13:20:00 +0000

Small to medium-sized enterprises (SMEs) should start getting on the search engine marketing bandwagon, because it provides them with information on how to

Getting clutter right in internet marketing

Wed, 29 Oct 2008 13:58:00 +0000

The older you are, the more cluttered you are - in terms of how you are marketed to on the internet anyway.

A study by Nielsen...

Link exchanges a part of search engine optimisation history?

Wed, 29 Oct 2008 00:00:00 +0000

Generating links is part and parcel of search engine optimisation, ever since the advent of a small, soon-to-be-swallowed-by-Microsoft company named Google - but should link exchanges be part of the past or...

Big three to agree to guidelines

Tue, 28 Oct 2008 13:27:00 +0000

Google, Yahoo and Microsoft agree with guidelines on internet free speech which are due to be announced today (October 28th).

The Global Network Initiative guidelines will aim to limit requests from governments which do not sit with free speech and other principles, as well as requiring...

Internet marketing 'must get green'

Tue, 28 Oct 2008 13:27:00 +0000

Going green doesn't just have to boost your conscience - it can help boost your internet marketing too.

According to a

Internet marketing services 'focus on brand loyalty'

Tue, 28 Oct 2008 13:26:00 +0000

The weak economy is forcing businesses to rethink how they market on the internet and offline, with many beginning to focus on loyalty.

That was the finding from

Strategic internet marketing has to get mobile?

Mon, 27 Oct 2008 13:20:00 +0000

Companies have to think about mobile devices when forming their internet marketing strategies, if new research from IBM is to be...

Better search engine placement not a priority for new products?

Mon, 27 Oct 2008 13:20:00 +0000

You've got your generation-defining, lifestyle-changing product all ready to go and now you just need to get it to have better placement in search engines so people can find out about it, right?

Wrong,...

'No guarantees' in search engine optimisation

Mon, 27 Oct 2008 13:19:00 +0000

Optimising websites for search engines is a lot like Olympic cycling - "if you stop pedalling, you will be passed".

This analogy comes from Cheeze business development manager Tom Griffiths,...

Should search engine optimisation have industry standards?

Fri, 24 Oct 2008 13:13:00 +0000

The internet has countless articles about the misconceptions over search engine...

Can new Google tool help search engine optimisation?

Fri, 24 Oct 2008 13:12:00 +0000

Google has been showing off one of its latest tools by revealing Britons' hopes, dreams and choice of vaults, but there may be a more practical search engine optimisation (SEO) use as well.

Over 50s Facebook

Fri, 24 Oct 2008 13:11:00 +0000

Many people might think social networking is just for younger people, but the over 50s are jumping on board too, potentially opening up a new stream of internet marketing.

Some of us may remember having to...

New advice on video internet marketing

Thu, 23 Oct 2008 14:03:00 +0000

You might think that everyone watches online videos in much the same way - but you'd be wrong, and there are consequences for internet marketing.

That's what a

Lower economy, higher search engine rankings?

Thu, 23 Oct 2008 14:02:00 +0000

Instead of worrying about the credit crunch and/or turmoil in the financial markets, businesses should be welcoming it with both arms as it can help their search engine rankings.

That's (sort of) the...

Internet marketing to the IT world

Thu, 23 Oct 2008 14:00:00 +0000

IT professionals are a different breed when it comes to online habits, meaning marketing to them on the internet has to be gauged correctly.

That's the finding of

Flash search engine optimisation services

Wed, 22 Oct 2008 12:47:00 +0000

Search engine optimisation (SEO) services could get a little more flash in future thanks to a new technology from Adobe.

Youngsters prefer old-fashioned internet marketing?

Wed, 22 Oct 2008 12:46:00 +0000

Stop the presses - contrary to every bit of analysis these days, social media is not the future of

Averting catastrophe with higher search engine rankings

Wed, 22 Oct 2008 12:46:00 +0000

If you've ever wished you'd been able to get your own version of events out before the rumour mill started to run amok, then getting a higher search engine ranking may be something to think...

Will bubble burst for web 2.0?

Tue, 21 Oct 2008 12:31:00 +0000

While even the Queen has been seeing the joys of web 2.0 technologies recently, one report has suggested that the glory days...

Using competitors to improve search engine rankings

Tue, 21 Oct 2008 12:30:00 +0000

Businesses can improve their search engine rankings by paying close attention to their competitors.

That's according to Ann Smarty,

Black and white search engine optimisation in social media

Tue, 21 Oct 2008 12:29:00 +0000

The hat-obsessed search engine optimisation (SEO) world has long argued about the pros and cons of white versus black headgear, but this discussion can apparently be applied to the social media world...

Revenge of snail-mail

Mon, 20 Oct 2008 13:44:00 +0000

It seems that snail-mail (which is the non-electrical form of correspondence for anyone that doesn't remember it) may be making a comeback, at least in conjunction with internet marketing.

The Royal Mail

PPC driving supermarket's targeted website traffic

Mon, 20 Oct 2008 13:30:00 +0000

Supermarket websites' targeted traffic all appears to be coming via pay per click (PPC) advertising, a form of search engine...

Blogs 'incredibly important' for internet marketing

Mon, 20 Oct 2008 13:29:00 +0000

Blogs are going to play an "incredibly important" role in marketing on the internet, according to the Social Media Portal (SMP).

Rachel Hawkes, cofounder and editor of the SMP, reckons that the real...

Gender-based internet marketing strategies

Fri, 17 Oct 2008 13:12:00 +0000

Women are from Facebook and men are from MySpace when it comes to social networking habits, meaning separate strategies for internet marketing may have to be thought up for each.

A

Look to the future for search engine optimisation keywords

Fri, 17 Oct 2008 13:11:00 +0000

It's a bad idea to get hung up on what's happening now when it comes to search engine optimisation, because keyword selection is just as much about the future.

Stoney deGetyer

How to improve web page ranking in five steps

Thu, 16 Oct 2008 13:57:00 +0000

Too many people are asking how to get their website to rank well so one search engine optimisation (SEO) guru has decided...

Deep pan social media

Thu, 16 Oct 2008 13:56:00 +0000

The wish of every couch potato has finally come true - they will be able to order pizza without leaving the comforts of Facebook.

Pizza Hut has become the latest organisation to add...

Internet marketing for millennials

Thu, 16 Oct 2008 13:55:00 +0000

Coming up with internet marketing techniques for new generations seems to be becoming a bit of a trend, with the Economist Intelligence Unit (EIU) the

Get a luxurious internet marketing strategy

Wed, 15 Oct 2008 12:54:00 +0000

There's a new breed of shopper on the online high street and internet strategies for marketing to them need to be developed.

Research by LinkShare

Search engine optimisation tops the bill

Wed, 15 Oct 2008 12:53:00 +0000

Search engine optimisation (SEO) will be the number one online marketing tactic for companies in the next six months, as the...

The keys to 'cool' online branding

Tue, 14 Oct 2008 16:21:00 +0000

What's in a brand? Well quite a lot if you happen to be a company developing an online marketing strategy.

However, according to the Independent CoolBrands Council, it is the image surrounding the brand,...

Websites face 'defamation threat'

Tue, 14 Oct 2008 16:21:00 +0000

A defamation lawsuit is likely to be the last thing any business investing substantial time, money and energy into boosting their search engine placement will want to face.

However, with the increased...

Finance and search engine placement

Tue, 14 Oct 2008 15:21:00 +0000

Businesses with the money to invest in multi-channel marketing are likely to be in a better position to reap the rewards of this approach compared to businesses that don't, such as higher search engine...

Alternatives to social network traffic boostersÂ…

Mon, 13 Oct 2008 16:24:00 +0000

Social networking sites already offer an exciting way for businesses to access their audiences and boost their website traffic.

One of the obvious ways of doing this is with a simple banner or pay-per-click...

Internet marketing remains 'resilient' in Q3

Mon, 13 Oct 2008 16:24:00 +0000

Internet marketing strategies are once again showing themselves to be resilient to the current financial storm.

While businesses across the UK are cutting their advertising budgets, according to the IPA's...

Social network marketing 'set to wane'?

Mon, 13 Oct 2008 13:09:00 +0000

Social networking sites' ever-growing hold on the UK internet may be on the wane, but it looks unlikely to be the end of the internet marketing medium.

Recent figures from intellgence service company

Consistency key to 'e-newsletter' advertising

Fri, 10 Oct 2008 11:44:00 +0000

A flash in the pan e-newsletter advert is unlikely to provide any substantial boost to business's internet marketing strategy, it has been claimed.

We may be living in tough times, but this should be no excuse...

'93% of retailers use SEO'

Fri, 10 Oct 2008 11:43:00 +0000

Search engine optimisation (SEO) has once again confirmed that it is one of the most widespread marketing strategies.

According to the most recent Trends in E-Commerce survey by analysts SLU Systems,...

Search placement marketing defies the crunch

Thu, 09 Oct 2008 10:54:00 +0000

Achieving better search engine placement seems to be staying a top priority for businesses, despite the continued economic downturn.

While spending on offline mediums such as press and TV are falling,...

Internet marketing with emails is relevant

Wed, 08 Oct 2008 13:24:00 +0000

If your company is thinking about using emails as part of its marketing campaign on the internet, it's time to read up on the news and get relevant.

That's the call from Michelle Eichner, of Pivotal Veracity,...

Playing with strategic internet marketing

Wed, 08 Oct 2008 13:21:00 +0000

An announcement by Google could bring a whole new meaning to strategic video games - the company's AdSense product will now be able to be used in online games as part of

Retailers to get targeted website traffic from YouTube

Wed, 08 Oct 2008 13:21:00 +0000

Retailers will be able to get increased amounts of targeted website traffic thanks to a new feature which Google is...

Internet marketing strategy for Generation V to be community-based

Tue, 07 Oct 2008 13:35:00 +0000

If you were only just coming to terms with your identity as an up-and-coming young member of Generation Y there's bad news - a new generation has appeared and Gartner has been speculating on the best strategy for internet...

Credible hakia seeks to improve search engine rankings

Tue, 07 Oct 2008 13:34:00 +0000

A re-launched search engine, hakia, is aiming to improve on how search engines rank websites and has been met by both praise and cynicism.

Credibility was the watchword as

Ask for increased website traffic

Mon, 06 Oct 2008 12:45:00 +0000

With all the talk of mergers and deals involving Google, Yahoo and Microsoft, Ask.com has been quietly growing its website traffic as it overhauls its technology.

In

Stick to text in internet marketing strategy?

Mon, 06 Oct 2008 12:44:00 +0000

Forget about high-definition, ultra-clarity, super-duper video when creating a strategy for internet marketing - it's all about text when it comes to adverts.

A study by iPerceptions,

Automated search engine optimisation not a threat?

Mon, 06 Oct 2008 11:10:00 +0000

New software which can automatically optimise a website for search engines is not to be feared and instead should be embraced.

So says Gyutae Park,

Will Google start floating adverts?

Fri, 03 Oct 2008 13:48:00 +0000

Like most of us, Google has managed to get to the age of ten without having to pay much for advertising, but unlike most of us, that may have to change if it is to keep afloat.

A

What is search engine optimisation?

Fri, 03 Oct 2008 13:22:00 +0000

A search engine optimisation (SEO) commentator has had an identity crisis, as he doesn't believe people know what they mean when they say SEO.

Mike Tek

Facebook for an internet marketing strategy?

Fri, 03 Oct 2008 13:21:00 +0000

We all know the useful applications of Facebook, such as having compromising photos of you beamed to all your nearest and dearest and finding out if you are Hot or Not, but can it be used as part of a strategy for internet...

Emailing in an internet marketing strategy

Thu, 02 Oct 2008 13:55:00 +0000

Anyone who's ever clicked on "unsubscribe from mailing list" and been greeted by a message saying "thank you for requesting more emails" knows how annoying email marketing can be - so how can the

Higher search engine rankings as important as lead generation?

Thu, 02 Oct 2008 13:55:00 +0000

A search engine marketing company may not place too much importance on getting higher rankings on search engines, instead focusing on lead...

Microsoft versus Googliath

Thu, 02 Oct 2008 13:54:00 +0000

Microsoft chief executive Steve Ballmer has got Biblical in his company's battle against Google, describing the search giant as Goliath compared to Live Search's David.

Mr Ballmer, talking to the BBC, even...

Retro '90s expert search engine optimisation

Wed, 01 Oct 2008 13:41:00 +0000

You can't teach an old search engine optimisation expert new tricks, or at least you don't need to, if one commentator is to be believed.

David Berkowitz,

Site search analytics may help to increase search engine ranking

Wed, 01 Oct 2008 13:39:00 +0000

There may be many benefits to analysing site search analytics (SSA), but one that many might not think of is using the results to achieve an increased ranking on search engines.

Lou Rosenfeld, the...

The tool for internet stars and strategic internet marketing

Wed, 01 Oct 2008 13:38:00 +0000

Anyone who wants to become the next Angry German Kid or be behind another internet phenomenon like Coke and Mentos will be interested in the new YouTube tool - and it might just be useful for strategic marketing on the...

Targeted website traffic from mobiles

Tue, 30 Sep 2008 13:41:00 +0000

Businesses are missing a great opportunity to optimise for targeted website traffic from mobiles and the missed revenues are only going to get bigger.

That's according to a

Conversion tracking vital in internet marketing strategy

Tue, 30 Sep 2008 13:40:00 +0000

Conversion tracking is all too often overlooked when it comes to planning a pay-per-click (PPC) strategy for internet...

Without higher search engine rankings you're just listed

Mon, 29 Sep 2008 13:09:00 +0000

A massive danger for businesses trying to form an online presence these days is that if they don't reach the top in search engine rankings then they are not ranked - they are just listed.

Ruud Hein,

Internet marketing sensitivity dangers

Mon, 29 Sep 2008 12:47:00 +0000

The content of internet marketing is the responsibility of the publishers, even if the adverts in question are chosen by an automated system, the Advertising Standards Authority (ASA) has said.

OUT-LAW.com

Yahoo defends its internet marketing strategy

Mon, 29 Sep 2008 12:46:00 +0000

Yahoo president Sue Decker has defended the company's strategy for internet marketing which will see it form an agreement on search engine...

Search engine optimisation can't save sinking ship

Fri, 26 Sep 2008 14:01:00 +0000

While there are many benefits to search engine optimisation businesses shouldn't rely on it to "keep them afloat" when times are hard.

That's the

Increased website traffic to ecommerce

Fri, 26 Sep 2008 14:00:00 +0000

Price comparison sites are seeing increasing amounts of website traffic as Brits look to keep their budgets low as the credit crunch takes hold.

A

Video needs to be part of internet marketing strategy

Fri, 26 Sep 2008 13:59:00 +0000

It seems that (a lack of) Video Killed the Retail Star, as a study has found that if your internet marketing strategy doesn't include video it's as dead as the cassette tape.

Yahoo provide a new internet marketing strategy

Thu, 25 Sep 2008 13:45:00 +0000

Yahoo has launched a new product which it believes will change the future of marketing strategies on the internet, as...

Copywriting to increase website traffic

Thu, 25 Sep 2008 13:44:00 +0000

Good copywriting is an excellent way to see B2B website traffic increase, but it's not easy - so Galen DeYoung has provided some handy...

How much control do you give professional SEO services?

Thu, 25 Sep 2008 13:43:00 +0000

Few would argue that your SEO services should be left to the professionals, but exactly how much control should be given to these outsiders is open to debate.

Supermarkets could increase search engine ranking

Wed, 24 Sep 2008 13:13:00 +0000

The UK's supermarkets could see their search engine ranking increased by taking one simple step - optimising their website for the word "supermarket".

Kevin Gibbons, of SEOptimise,

Viral internet marketing strategy checklist

Wed, 24 Sep 2008 13:12:00 +0000

If you've got your video that's going to do for mops what Will It Blend? did for blenders and you want to start some viral marketing on the...

Affiliated internet marketing

Wed, 24 Sep 2008 13:11:00 +0000

The internet is great for making friends you would never have met otherwise and businesses should be doing that with their internet marketing too.

Jack Wallington of the Internet Advertising Bureau

Make journalists part of internet marketing strategy

Tue, 23 Sep 2008 12:56:00 +0000

Businesses can save on PR if journalists are doing the work for them, so providing easy access to the things they want from a website should be high in any strategy for internet marketing.

To help businesses...

Professional SEO services in crisis?

Tue, 23 Sep 2008 12:56:00 +0000

Professionals providing SEO services and other search engine marketers are in a crisis and only have themselves to blame, claims someone in the business - who also provides a solution.

Steve Baldwin,...

Google not helping advertisers improve search engine rankings

Mon, 22 Sep 2008 11:49:00 +0000

Google has been accused of making it difficult for advertisers to improve their search engine rankings by an industry...

Keywords overrated in getting better search engine placement?

Mon, 22 Sep 2008 11:48:00 +0000

To get a better place in search engine results a business website must have crawlability - a "made-up word, but it's fundamental to your online success", while keywords are...

Independent commission to police internet marketing

Mon, 22 Sep 2008 11:47:00 +0000

Marketing on the internet will be policed by a new organisation - the Direct Marketing Commission (DMC), an independent self-regulatory body which will cover all aspects of direct marketing.

The

MS Live more relevant - increased website traffic next?

Fri, 19 Sep 2008 12:47:00 +0000

Say it aloud to believe it - Microsoft's Live Search is better than Google and if it gets more website traffic it will be a good thing.

That's what David Snyder,

Internet marketing services offer flexibility

Fri, 19 Sep 2008 12:46:00 +0000

Services for internet marketing can provide businesses with a far more flexible advertising medium than direct marketing and could be extremely beneficial when the economy is poor.

That's the view of Robin...

Speculative strategic internet marketing

Fri, 19 Sep 2008 12:45:00 +0000

While a lot of people in the financial sector could soon be out of a job thanks to the turmoil in the market, some people have been able to make money through a rather speculative internet marketing...

Travel sector spending on search engine optimisation

Thu, 18 Sep 2008 11:16:00 +0000

Travel companies are focusing their online marketing spend on optimising for search engines, a

Internet marketing ignores the crunch

Thu, 18 Sep 2008 11:14:00 +0000

Our houses are worth less than the paint on their walls, there will soon be only one bank left in the whole country and the Large Hadron Collider is set to explode us out of our misery, but one thing is...

Google seeks to increase website traffic

Thu, 18 Sep 2008 11:13:00 +0000

While Google dominates internet searching in most countries it isn't quite the all-conquering behemoth you might think it is - and has had to come up with ways to increase its share of website traffic in a...

Blogs to no longer increase website traffic?

Wed, 17 Sep 2008 12:44:00 +0000

One commentator has said that Google may be beginning to purge some blogs, putting their usefulness in helping

Google in internet marketing controversy

Wed, 17 Sep 2008 12:42:00 +0000

An internet entrepreneur has attempted to scupper the proposed Google and Yahoo deal by writing a letter to the US justice department accusing it of trying to monopolise search advert marketing on the...

Getting your holiday internet marketing down the chimney

Wed, 17 Sep 2008 12:41:00 +0000

While it seems far too early to be thinking about Halloween, never mind Christmas, Microsoft - or Microsanta - has given out tips to help market to internet Christmas shoppers.

The company's Tina Kelleher

Automate click-through analysis for search engine optimisation

Tue, 16 Sep 2008 12:36:00 +0000

One excellent way of optimising a website for searches is to automate analysis of click-through data on the actual site.

Shaun Ryan,

Mobile internet marketing needs to be less annoying

Tue, 16 Sep 2008 12:35:00 +0000

Marketing for internet mobiles has to get over the annoyance factor and the problem of unsolicited content - something that text-marketing has not managed.

That's according to

Don't display internet marketing strategy

Tue, 16 Sep 2008 12:34:00 +0000

Display advertising is becoming less and less important in strategies for internet marketing according to figures from...

Clarifying search engine optimisation terminology

Mon, 15 Sep 2008 12:28:00 +0000

Too many people are put off seeking search engine optimisation (SEO) for their websites because of the concentrated and confused terminology involved with the subject - and steps need to be...

Google sees increased website traffic for August

Fri, 12 Sep 2008 13:20:00 +0000

Google has increased its share of website traffic by accounting for over 71 per cent of internet searches in the USA in August.

The

Stranger internet marketing strategies

Fri, 12 Sep 2008 13:19:00 +0000

While many people wouldn't trust the person sitting next to them on public transport with a pair of scissors, more and more of us are trusting strangers we've never even met with things like finance - and marketing...

Yahoo threat to internet marketing competition?

Fri, 12 Sep 2008 13:19:00 +0000

Yahoo will go ahead with its search advert agreement with Google, despite complaints from various parties that it will reduce competition in search marketing on the internet.

The deal will see Google sell...

Video could help targeted website traffic

Thu, 11 Sep 2008 13:26:00 +0000

A new technology may help with getting more targeted traffic to a website by using videos embedded in pages.

Lior Delgo, a former Yahoo engineer, has

Will consumers take to mobile internet marketing?

Thu, 11 Sep 2008 13:25:00 +0000

Consumers are warming to the idea of internet marketing on their mobile, according to a report in the Los Angeles...

Google anonymity and search engine optimisation

Wed, 10 Sep 2008 12:33:00 +0000

Google has moved to convince people it's still not evil by introducing a new user log retention policy, but the company worry it could stifle innovation and

Consider cloud web hosting

Wed, 10 Sep 2008 12:32:00 +0000

Companies who rely on their website for customer interaction should follow a few simple steps, like getting a professional, affordable web hosting company, checking their backup scheme is up to scratch and perhaps think...

Domain name won't increase website traffic

Wed, 10 Sep 2008 12:31:00 +0000

The days when people could expect to boost traffic to their site by having a certain domain name are long gone.

And what is more, according to John Dunn, editor of Techworld, the

Social media not part of internet marketing strategy

Tue, 09 Sep 2008 13:09:00 +0000

A majority of companies do not plan to bring in social media as part of their marketing strategy for the internet, a survey of executives has found.

Global IT consultancy company Avanade

Black hat search engine optimisation on the wane

Tue, 09 Sep 2008 13:08:00 +0000

Fewer and fewer websites are using black hat techniques to optimise for search engines, according to Google's head of spam abuse.

Matt Cutts

Increased website traffic for retailers not causing shop downturn

Tue, 09 Sep 2008 13:07:00 +0000

The increasing amount of traffic to online retailers is not behind poor shop sales and is in fact a "red herring".

That's the opinion of the British Retail Consortium (BRC), which has a...

Get targeted website traffic with microsites

Mon, 08 Sep 2008 13:41:00 +0000

Businesses which want to make sure the traffic to their website is targeted should consider using microsites, rather than having a one-size-fits-all solution.

So says Kevin Lee, a

Make search engine optimisation accessible

Mon, 08 Sep 2008 13:40:00 +0000

Improving website accessibility for people with disabilities should be high on the agenda for anyone seeking to optimise for search engines.

Ann Smarty,

Increase website traffic with Chrome compatibility

Mon, 08 Sep 2008 13:39:00 +0000

While Google's new Chrome browser may only be contributing to one per cent of the browser market, making sure its users can access your

JP Morgan changes internet marketing ad spend forecast

Fri, 05 Sep 2008 13:19:00 +0000

As everybody knows by know, the economy is exhausted, our credit is crunched and property prices are pathetic, so it was only a matter of time until this hit marketing on the internet.

Imran Khan, an internet...

Internet marketing companies wary of social media return

Fri, 05 Sep 2008 13:18:00 +0000

While more and more internet marketers are making friends with social media and talking about emerging communication channels, many are unsure as to just what return they'll get from doing so.

Forrester...

Simple search engine optimisation services: sinister?

Thu, 04 Sep 2008 12:09:00 +0000

Many companies which provide services for search engine optimisation make the process simple and easy-to-understand for the less web-savvy customer, but whether this is an admirable quality or not is open to...

Don't blame it on the search engine optimisation

Thu, 04 Sep 2008 12:08:00 +0000

A company's attempts to optimise its site for search engines shouldn't always be ridiculed by those "in the know", as the reasons for poor

Don't neglect existing customers in internet marketing strategy

Thu, 04 Sep 2008 12:07:00 +0000

Local businesses get so involved in making sure their internet-based marketing strategy is optimised to pick up new sales potential that they forget where their most likely next sale is going to come from - their...

Open rates no longer indicate successful internet marketing strategy

Wed, 03 Sep 2008 12:03:00 +0000

Strategies for internet marketing that use email campaigns can no longer use open rates as a measure of whether an email has been read or not.

Anyone involved with

Internet marketing needs to get mobile and social

Wed, 03 Sep 2008 12:02:00 +0000

Businesses are missing out on a great opportunity to market on the internet via mobile social networking, and the longer they wait the more they will be missing.

Search engine optimisation to see growth

Wed, 03 Sep 2008 12:01:00 +0000

Expenditure on optimising for search engines will increase by nearly a third (32 per cent) in the next year to £330 million, despite the credit crunch.

Increase website traffic by getting basics right

Tue, 02 Sep 2008 12:04:00 +0000

Businesses that want traffic to their website increased - especially those with less to spend on marketing - should think about getting the basics right, according to the editor-in-chief of...

No secret recipe to improve search engine rankings

Tue, 02 Sep 2008 12:03:00 +0000

There is no magic formula or secret recipe involved if a company wants its search engine rankings improved - instead each different business must find what's right for them.

increased website traffic...

Multiple SEO services

Mon, 01 Sep 2008 14:00:00 +0000

Many businesses may think that getting multiple companies to provide their SEO services is a sensible idea, but one commentator would disagree.

Lee Odden,

Microsoft seeks increased website traffic with acquisition

Mon, 01 Sep 2008 13:52:00 +0000

Microsoft has sought to get Live Search website traffic increased in Europe by buying Greenfield...

Internet marketing strategy should aim at social web fans

Fri, 29 Aug 2008 12:57:00 +0000

Strategies for marketing on the internet should focus on frequent users of social web technologies like blogs and networking sites, because of how much these people share online content.

This makes them...

Is black hat search engine optimisation ever moral?

Fri, 29 Aug 2008 12:56:00 +0000

Everyone who has seen a western knows that the guy wearing the black hat is always the baddie, but the term can apply when optimising for search engines too - and whether or not the wearer is bad or not is open...

Politics mirroring business strategic internet marketing

Fri, 29 Aug 2008 12:55:00 +0000

Internet marketing strategies that have been used in business for some time are now being played out in the political arena, as the American presidential elections get digital.

While many will be aware of...

Professional SEO services healthcare

Fri, 29 Aug 2008 12:54:00 +0000

Professional services for SEO should be treated like doctors because "websites are like patients" and won't get better if they don't reveal symptoms.

This

Local internet marketing delivers results

Thu, 28 Aug 2008 13:26:00 +0000

Marketing on the internet sees some of its best results when the websites involved are for local media.

That's the finding of a new report by JupiterResearch for the Online Publishers Association (OPA), and...

Demographic search engine optimisation part of future?

Thu, 28 Aug 2008 13:26:00 +0000

Optimising websites for search engines that search based on demographics, not individuals, may become necessary in the future.

Rob Garner, strategy director of iCrossing, writes that demographic search...

TV and internet marketing to converge?

Thu, 28 Aug 2008 13:25:00 +0000

Everything seems to be converging these days, with every new phone having a camera, music player and portable grill attached, and the next step is the moving of TV marketing to resemble that on the...

Exclusivity vital for better search engine placement

Thu, 28 Aug 2008 13:23:00 +0000

Businesses who want to get a better placing in search engine results should think about making their website full of exclusive content.

That's the view of Chris Lake, the editor-in-chief of...

Facebook's strategic internet marketing criticised

Wed, 27 Aug 2008 12:50:00 +0000

"Engagement Ads", a new internet marketing strategy appearing on Facebook has come in for a bit of criticism.

The ads work by letting Facebook members leave comments on participating adverts, add the...

Content vital to better search engine placement

Wed, 27 Aug 2008 12:49:00 +0000

Businesses which want to improve their search engine placement should focus on one main thing: content.

That's the view of Mark Jackson, writing on Search Engine Watch, who believes that for all the...

Internet marketing is way of the future

Wed, 27 Aug 2008 12:47:00 +0000

Marketing on the internet appears to be the way forward for many of the biggest companies in the digital media sector, with many cutting back from "traditional" channels.

StrategyEye Digital Media...

Google Suggest new search engine optimisation techniques

Tue, 26 Aug 2008 13:22:00 +0000

Techniques to optimise sites for search engines may have to change in future after the launch of Google Suggest.

Product manager Jennifer Liu announced the new product on Google's official blog and for...

Online lead generation, a growing internet marketing strategy

Tue, 26 Aug 2008 13:21:00 +0000

A strategy for marketing on the internet which is growing in popularity is online lead generation, also known in biz-speak as lead-gen or co-registration.

While in the traditional

How to improve web page ranking for a local business site

Tue, 26 Aug 2008 13:19:00 +0000

Local business owners who want to know how to improve the ranking of their web page quickly have been given a bit of advice.

Chris Smith, lead strategist at Netconcepts, writes on Search Engine Land...

Increased website traffic not helping Yahoo

Tue, 26 Aug 2008 13:18:00 +0000

Seeing that your website traffic is increased may not be the best way to increase your revenue - just ask Yahoo.

Despite Yahoo being the most popular destination on the web, it makes a tenth the profit...

Getting the search engine optimization culture right

Fri, 22 Aug 2008 13:19:00 +0000

Companies who want their website to be optimized in search engine results should make sure the whole company is onboard.

It shouldn't just be the

Google attempts to better search engine placement mechanism

Fri, 22 Aug 2008 13:14:00 +0000

Google has made changes (but announced improvements) to its AdWords technology, which should change search engine...

Can blogs do more than just increase website traffic?

Fri, 22 Aug 2008 13:10:00 +0000

Everyone knows that website traffic can be increased using blogs but many might not realise that blogs can make money in other ways - unless you live in the UK apparently.

Ashley Norris, who co-founded...

Powerset means new internet marketing strategy

Thu, 21 Aug 2008 11:12:00 +0000

The natural language search engine Powerset, recently bought by Microsoft, could require a whole new strategy for internet marketing, according to its general manager and product director, Scott Prevost.

He...

Newsletters can improve search engine rankings

Thu, 21 Aug 2008 11:12:00 +0000

Every business wants its search engine rankings to be improved, and one way to do that is the use of email newsletters, an industry expert has claimed.

Denise Cox, a newsletter specialist writing on...

Website hosting security as important as increased traffic?

Thu, 21 Aug 2008 11:10:00 +0000

Businesses have got to consider security when choosing a web hosting company, on top of concerns like readiness, reliability and

Google to test mobile strategic internet marketing

Wed, 20 Aug 2008 11:18:00 +0000

The predictions of a drive towards strategic internet marketing on mobiles appear to be coming true after Google announced it was to experiment with posting ads on pages of its mobile YouTube website.

YouTube product marketing manager Christine Tsai revealed the news on the Official Google...

Google introduce changes to Website Optimizer

Wed, 20 Aug 2008 11:18:00 +0000

Google has introduced new features for its Website Optimizer tool, which it says is a useful tool for any search engine marketing company.

The tool helps websites by testing and improving websites with a view to getting...

Image search could lead to new SEO services

Wed, 20 Aug 2008 11:17:00 +0000

A whole load of new SEO services could soon be appearing after the announcement by Idee of the TinEye search engine.

TinEye takes a new approach to internet searching, attempting to match pictures...

Misspelling search engine optimisation

Tue, 19 Aug 2008 13:27:00 +0000

A marketing and SEO consultant has been giving tips on search engine optimisation by using keywords.

Damon Segal writes on RealBusiness.co.uk that choosing the right keywords is vitally important - he...

Online marketing targets back-to-school kids

Tue, 19 Aug 2008 13:27:00 +0000

Online marketing is now being used to sell back-to-school products to young people, specifically using social media technologies.

JupiterResearch found that companies in the USA were beginning to take...

Businesses miss out on mobile retail through bad web design

Tue, 19 Aug 2008 13:26:00 +0000

More and more people are buying their goods via their mobile, but businesses are missing out because of poor mobile web design, according to BT.

The telecoms giant polled 1,000 mobile phone...

Ecommerce solutions defying credit crunch

Mon, 18 Aug 2008 11:16:00 +0000

Effective online marketing is vital at the current time as ecommerce solutions defy the credit crunch, according to a...

Web design is vital part of rebranding

Mon, 18 Aug 2008 11:14:00 +0000

The importance of considering web design and search engine optimisation when rebranding has been highlighted...

Start planning search engine optimisation now

Mon, 18 Aug 2008 11:13:00 +0000

Companies need to get search engine optimisation on the agenda sooner than they later, or they risk losing business.

Analysis by Hitwise has found that 88 per cent of searches for the 2,000 most...

Be smart with emails in internet marketing strategy

Mon, 18 Aug 2008 11:10:00 +0000

Companies have been warned to be sophisticated when they use email as part of their internet marketing strategy.

Mark Power, chief executive of Concep, explains that email in

Ecommerce solutions advice

Fri, 15 Aug 2008 13:20:00 +0000

Online retailers have been offered advice for ecommerce solutions in a new report.

The study by Retail Systems Research found that innovations in

Do plurals matter in SEO web design?

Fri, 15 Aug 2008 13:18:00 +0000

One expert has been looking at the question of whether it matters if a word is singular or plural in a search, and the answer could impact on SEO web design.

Bill Slawski, director of...

Branding and search engine marketing morality

Fri, 15 Aug 2008 13:17:00 +0000

One search engine marketing technique is to bid on a competitor's branded terms, so that a search for their name will bring up your company in the results - and one blogger has been explaining the pros and cons of...

Strategic internet marketing to get mobile?

Fri, 15 Aug 2008 13:16:00 +0000

The next step in strategic internet marketing may mean that people who make a cup of tea during television adverts and frantically click away from online marketing campaigns won't be able to escape any longer - the ads...

Blog for better search engine placement

Thu, 14 Aug 2008 11:04:00 +0000

Business-minded people who "live and die" by sales should make time for blogs, as beyond their "wishy-washy" uses they have one major advantage - better search engine placement.

That's the view of expert Rick Burnes, writing on his, erm, blog.

While the web...

Blending internet marketing and social media

Thu, 14 Aug 2008 11:02:00 +0000

The use of social media can make even the most boring of products interesting, according to an internet marketing consultant.

Brent Csutoras writes on Search Engine Land that "there is really no product,...

Add another to the search engine optimisation list

Thu, 14 Aug 2008 10:59:00 +0000

Businesses at the moment often focus on search engine optimisation for Google, Yahoo and Microsoft, but if Wikipedia founder Jimmy Wales gets his way then there will be another to add to that list.

The...

Gartner looks to the future of online marketing

Wed, 13 Aug 2008 11:31:00 +0000

Gartner has been highlighting technologies it thinks will play a big part in business in the near future, including in online marketing.

Worryingly calling its report "Hype Cycle for Emerging...

The search engine optimization ranking debate

Wed, 13 Aug 2008 11:27:00 +0000

Google has apparently started blocking some of the big-name rank checking software used by many in the search engine optimization business, and one blogger has been weighing up whether this matters.

Stoney deGeyter, on Search Engine Guide, cites a few arguments in the "it doesn't...

High street getting increased website traffic

Wed, 13 Aug 2008 11:25:00 +0000

With all the talk about online sales growth and the decline of the high street you'd be forgiven for thinking that the future is all Amazon and not Next - but you'd be wrong, as figures have shown that high-street retailers have managed to get increased website traffic.

A report from...

Get web design right by 2026 or go out of business

Tue, 12 Aug 2008 11:36:00 +0000

The advantages of ordering pizza over the internet instead of by phone are obvious - no accent misunderstandings, no need for the phonetic alphabet and no badgering to buy unwanted garlic bread - assuming the

Have you seen this new internet marketing strategy?

Tue, 12 Aug 2008 11:34:00 +0000

Everything in the technology world seems to be harking back to yesteryear - people get music from their "wireless", shops deliver groceries after receiving an order, and now companies are relying on a "word of mouth" internet marketing strategy.

According to Aberdeen,...

Guardian denies using McCann case for better search engine placement

Mon, 11 Aug 2008 12:21:00 +0000

The Guardian apologised last week after it admitted buying the keywords Madeleine McCann from Google, but denied it was for better search engine placement.

It was all because of the company who buys keywords for the newspaper, who have now been told to be more careful.

Marc Sands,...

Cuil not seeing increased website traffic

Mon, 11 Aug 2008 09:56:00 +0000

Things have not gone well for the new search engine Cuil since its launch, and its creators must be desperately thinking of ways to get increased website traffic.

While still coming top in a search for "cuil" in Google, sites deriding Cuil may soon have higher search engine...

Social networking to target older consumers

Fri, 08 Aug 2008 09:24:00 +0000

One way to target older consumers with online marketing could be via social networking.

A growing number of older people are now taking advantage of social networks, according to industry magazine Web-User, and this could prove an opportunity for targeted

New SEO tool from Google

Thu, 07 Aug 2008 17:08:00 +0000

Google has launched a new tool which it hopes will provide greater insight into search engine optimisation (

VoIP benefit for SMEs revealed

Wed, 06 Aug 2008 15:07:00 +0000

Firms whose operations are spread out over different locations should consider the advantages of voice-over-internet protocol (VoIP).

The technology is particularly suited to small and medium-sized enterprises (SMEs) struggling to appear as a coherent entity.

Adrian Walmsley,...

Economic climate boosts consumer desire for online shopping

Wed, 06 Aug 2008 15:06:00 +0000

The online retail sector is enjoying something of a boom as consumers increasingly swap the high street for home when it comes to shopping.

As the credit crunch sets in, an expert from consulting, technology and outsourcing services provider Capgemini UK insists the economic downturn has...

Firms neglect offline and internet marketing integration

Tue, 05 Aug 2008 14:06:00 +0000

Only around half of businesses integrate their internet marketing with offline communications, new research has shown.

According to a study by iProspect and JupiterResearch LLC, businesses adopting search...

Banking internet marketing twist from new comparison site

Tue, 05 Aug 2008 14:06:00 +0000

A new social networking site may prove to be a sting in the tail for banks' internet marketing strategies.

My Bank Tracker has been launched as a comparison website that allows users to comment and review...

MP calls for UGC regulation

Tue, 05 Aug 2008 14:06:00 +0000

Head of the Culture, Media and Sport Select Committee has called for a self-regulatory body to be set up to monitor user-generated content (UGC).

UGC is used by businesses in the form of forums, blogs and video sharing sites such as YouTube to help boost

Website rankings may suffer from 'low-quality content'

Tue, 05 Aug 2008 13:55:00 +0000

Websites could be suffering because low-quality content is stifling their search engine rankings, one expert has claimed.

Content is the much-proclaimed linchpin of any businesses

Click-through alone 'does not prove internet marketing success'

Mon, 04 Aug 2008 15:33:00 +0000

Click-through rates should not be used as the sole indicator of the success of an internet marketing strategy, according to Yahoo.

The click-through rate refers to the number of times users click on

Keyword selection 'more than a calculated guess'

Mon, 04 Aug 2008 15:33:00 +0000

Selecting the right keywords to improve search engine rankings through search engine optimisation (SEO) is more than just...

Social network marketing demands 'non-traditional approach'

Mon, 04 Aug 2008 14:10:00 +0000

Incorporating social networking sites into an internet marketing strategy demands that businesses deviate from their traditional approach, one expert has suggested.

Social networking sites are becoming an...

Will Google new custom revelations impact SEO?

Mon, 04 Aug 2008 13:27:00 +0000

Google will begin letting users know when it has based their search results on their recent search history and location.

A notification will appear in the top right hand corner of the results page offering users some insight into why they have ended up with the results that they...

Internet marketing gets good viewing by tweens

Fri, 01 Aug 2008 15:57:00 +0000

Internet marketing strategy is fast-emerging as the way to target those aged between ten and 14-years old, new research has shown.

According to the study commissioned by DoubleClick Performics, eight in ten...

Firms urged to improve internet marketing activity

Fri, 01 Aug 2008 12:38:00 +0000

Brands need to step up their internet marketing strategy to ensure that their image remains positive, one expert has claimed.

Rhodri Harries, managing director of Kaizo, claims that the influence of...

Possible recession 'calls for a focus on branding'

Fri, 01 Aug 2008 12:38:00 +0000

Firms have been urged to concentrate on their products' branding in the midst of a possible recession by one marketing company.

Doug James, founder and managing director of Honey Creative, claimed that it is particularly important for brands to "stand out in a crowd" during the...

Informational content 'outranks retailers in natural search'

Thu, 31 Jul 2008 16:01:00 +0000

Businesses have been urged to increase the amount of informational content on their websites to achieve higher search engine rankings by one industry expert.

Suzy Sandberg, president of

'Irresponsible' internet advert banned

Thu, 31 Jul 2008 16:01:00 +0000

An "irresponsible" internet marketing campaign for a slimming diet patch has been banned by the Advertising Standards Agency (ASA).

The controversial Pink Patch claimed that wearers would experience...

Google is 'most used website'

Thu, 31 Jul 2008 16:01:00 +0000

Not only does Google dominate the search engine market, it was also the most used website in June, research has revealed.

According to a study by Neilson Online, Google's search engine topped the list, while its Google Maps service came fourth in the unique visitor...

Expert urges SEO for press releases

Wed, 30 Jul 2008 16:11:00 +0000

Companies should aim to target the public as well as journalists by using search engine optimisation (SEO) in their press...

Nokia targets new GPS application with online strategy

Wed, 30 Jul 2008 16:11:00 +0000

Nokia is launching a new internet marketing strategy to support its new GPS mapping service.

A series of online films will aim to explain any "potentially complex" parts of the new service, according...

Internet strategy 'as important' as offline for travel firms

Wed, 30 Jul 2008 14:14:00 +0000

Travel firms have been urged to focus as much on their internet marketing strategy as their offline campaigns.

Speaking at the Travel Sales and Marketing in Asia Pacific Conference 2008, Chris Dodd, CEO of...

Firms using SEM 'only pay for results'

Tue, 29 Jul 2008 15:54:00 +0000

Search engine marketing (SEM) using pay per click (PPC) is a good investment for businesses because they only pay for results, it has been claimed.

Rhonda Abrams, writing in the Hartford Business Small Talk...

Website disabled access offers ' increased website traffic'

Tue, 29 Jul 2008 15:54:00 +0000

Businesses can increase website traffic by making web pages accessible to disabled users, according to an industry expert.

Graham Charlton, e-consultancy researcher, suggests that

'Better search engine rankings' offered by new Google competitor

Tue, 29 Jul 2008 14:45:00 +0000

A new rival to search engine Google has been launched that its creators believe can offer better search engine placement than the web giant.

Cuil, pronounced 'cool', is the brainchild of a former...

Selecting the right keywords for SEO

Tue, 29 Jul 2008 14:45:00 +0000

Selecting the correct keywords and phrases is a fundamental part of search engine optimisation (SEO).

That is...

Online business boost through mutual SEO appreciation

Mon, 28 Jul 2008 13:26:00 +0000

Companies can gain an additional search engine optimisation (SEO) boost by building ties with other sites that compliment...

Good and bad PPC

Mon, 28 Jul 2008 13:26:00 +0000

Businesses using pay per click (PPC) as part of their internet marketing strategy need to be wary of encroaching on competitor brands, one expert has said.

Writing on the

Website receives traffic boost from Facebook

Mon, 28 Jul 2008 13:26:00 +0000

A social networking campaign has had a hand in driving up the recently launched Greater Manchester congestion charge targeted website traffic.

Some 14 per cent of visits to the site were from Facebook...

UK newspapers benefit from internet marketing strategy

Mon, 28 Jul 2008 12:04:00 +0000

British newspapers have reaped significant benefits from their internet marketing strategies, new research has shown.

Unique visitors to online national newspapers totalled more than 94 million last month,...

Microsoft offers new targeted marketing opportunities

Fri, 25 Jul 2008 15:57:00 +0000

Firms look set to receive greater internet marketing strategy opportunities as a result of the new partnership between Microsoft and Facebook, it has been revealed.

Video offers more 'quality leads' as a marketing strategy

Fri, 25 Jul 2008 15:57:00 +0000

Small to medium-sized enterprises (SMEs) could stand to benefit from introducing video content into their internet marketing strategies.

That is the view of the president of

SEO 'does not guarantee top rankings'

Thu, 24 Jul 2008 15:59:00 +0000

Businesses have been urged to steer clear of search engine optimisation (SEO) experts that guarantee top search engine...

Expedia targets improving internal search rankings

Thu, 24 Jul 2008 15:59:00 +0000

Expedia is hoping to increase website traffic with a new interactive search facility on its website.

The internal search engine will allow users to determine the usefulness of pages on the site, which...

Mirror targets web traffic with new look website

Thu, 24 Jul 2008 13:20:00 +0000

Nine months of planning to increase website traffic has seen the Mirror newspaper unveil its latest new look website format, Mirror.co.uk.

Following in the footsteps of the Telegraph, which announced...

Consumers put off by intrusive pop-up marketing strategies

Thu, 24 Jul 2008 13:14:00 +0000

An intrusive internet marketing strategy could be doing businesses more harm than good, new research has found.

In a survey by Howto.tv, nearly three quarters (73 per cent) of web users have been put off a...

Targeted traffic with strategic PPC bidding

Wed, 23 Jul 2008 15:46:00 +0000

Targeted website traffic from a specific demographic can be achieved through modifying your pay per click (PPC) strategy, it has been revealed.

Firms that increase their bids on keywords targeted at a specific...

Is Google throwing its weight around?

Wed, 23 Jul 2008 13:27:00 +0000

Search engine giant Google has come across as a "digital bully" in its most recent round of Adword "slaps", according to one industry expert.

Earlier this month Google raised the bidding price for pay-per-click

High search rankings benefit 'brand value'

Wed, 23 Jul 2008 12:02:00 +0000

Measures to improve search engine rankings will always benefit a businesses brand value, new research has shown.

In a survey by search engine giant Google of more than 2,400 online consumers brand...

SEO to benefit sports websites

Wed, 23 Jul 2008 11:31:00 +0000

Websites targeting sports fans could benefit significantly from search engine optimisation (SEO), new research has...

Borders has early affiliate marketing strategy success

Tue, 22 Jul 2008 16:01:00 +0000

Bookseller Borders latest affiliate internet marketing strategy seems to be well on the way to success.

Borders.co.uk has already had around 150 websites sign up since its launch last week.

Claire...

Website targets proms internet traffic

Tue, 22 Jul 2008 12:05:00 +0000

Classical.com has taken targeted website traffic to a new level with its latest mobile marketing campaign, it has been revealed.

Audiences at this year's Proms at the Royal Albert Hall will be sent a piece of...

SEO benefits from 'internal links'

Tue, 22 Jul 2008 11:41:00 +0000

Internal web pages that speak to each other will help businesses develop a more effective search engine optimization (

Internet marketing 'allows businesses to control spending'

Tue, 22 Jul 2008 11:41:00 +0000

Strategic internet marketing allows businesses to find out what works and what doesn't.

Online adverts are therefore becoming increasingly popular, because businesses can track performance and be more...

Facebook to sue StudiVZ

Mon, 21 Jul 2008 13:16:00 +0000

Facebook is trying to sue German social networking site StudiVZ, claiming that it has copied its web design strategy.

The owners of Facebook believe that their competitor uses almost...

Websites should 'start with SEO'

Mon, 21 Jul 2008 12:49:00 +0000

One industry expert urges businesses to introduce search engine optimisation (SEO) into website design as early as...

Better targeting with internet marketing strategies

Mon, 21 Jul 2008 11:50:00 +0000

Internet marketing strategy can be a lot more targeted than traditional media, according to one small business expert.

Commenting in USA today, the author of the Small Business Bible, Steve Strauss, remarks...

The end of blackhat?

Mon, 21 Jul 2008 11:20:00 +0000

There may be little future in blackhat search engine optimisation (SEO) techniques, it has been...

Social media marketing set for 'big things'

Fri, 18 Jul 2008 15:53:00 +0000

Social media will become a "big part" of future internet marketing strategies, according to Google.

Commenting in Canadian Business magazine, the internet giant's Tim Armstrong notes that consumer...

The pros and cons of UGC blog traffic

Fri, 18 Jul 2008 14:40:00 +0000

Corporate blogs need to be wary that they don't "lose their appeal" and allow the intended goal of targeted website traffic to fall by the wayside, it has been claimed.

But blog user-generated...

Google announces 2nd quarter profits

Fri, 18 Jul 2008 13:46:00 +0000

Google has announced further increases in profits, underlining its position as the most popular search engine for targeted website traffic.

The internet giant says that its revenues for the second quarter of...

Firms 'miss out' on multilingual internet marketing opportunity

Thu, 17 Jul 2008 14:11:00 +0000

Businesses are "missing" out on a huge number of customers by failing to target multi-lingual Europe with their internet marketing strategies, it has been claimed.

Many companies undoubtedly struggle...

Custom search engines can 'benefit' web design

Thu, 17 Jul 2008 14:03:00 +0000

Incorporating a major search appliance into a business website can take a lot of the headache out of web design, it has been claimed.

Erik Arnold of Adhere Solutions explains that around...

Firms urged to 'be approachable' online

Thu, 17 Jul 2008 12:28:00 +0000

Firms should appear as approachable as possible through their web design, it has been claimed.

It is also important that businesses making the move to the web align their site with their...

Boosting website traffic with UGC

Thu, 17 Jul 2008 12:09:00 +0000

User-generated content (UGC) is great way to increase website traffic, according to one expert.

While many in the world of

Google-Yahoo deal to 'increase marketing services' costs'

Wed, 16 Jul 2008 15:37:00 +0000

Costs for pay-per-click (PPC) internet marketing services could rise by more than one fifth under the new Yahoo and Google search deal, according to new research.

A study by SearchIgnite found that the overall...

Google discourages 'quick-fix' SEO

Wed, 16 Jul 2008 13:37:00 +0000

Quick-fix improvements to search engine rankings are likely to contravene Google guidelines, one expert has stated.

Writing on the AdSense blog, Google's search quality evaluator Ambroise Fensterbank...

In praise of a personalised email marketing strategy

Wed, 16 Jul 2008 11:32:00 +0000

A personalised email internet marketing strategy can improve its performance, a survey by Aberdeen Group reveals.

According to the study, 96 per cent of organisations believe that personalised email marketing...

SEO should target the 'online purchase process'

Tue, 15 Jul 2008 12:55:00 +0000

Firms need to be aware of the different stages of a search purchase when selecting keywords for search engine optimisation (

Avoid 'messy' PPC landing pages

Tue, 15 Jul 2008 12:15:00 +0000

Firms need to avoid "messy" landing pages to improve the success of pay-per-click (PPC) internet marketing strategy, according to Yahoo.

A successful PPC

Better search placement with 'long tail keywords'

Tue, 15 Jul 2008 12:15:00 +0000

Firms using "long tail" keywords on their websites are likely to achieve better search engine placement, it has been revealed.

Good

Scottish parliament targets improved online tourism marketing

Mon, 14 Jul 2008 14:33:00 +0000

Travel companies in Scotland should be provided free strategic internet marketing and web design advice, a...

13% of UK users access internet via their mobile

Mon, 14 Jul 2008 13:20:00 +0000

The UK has the second-highest number of mobile internet users compared to the rest of the world, research by Neilson Mobile has shown.

Around 12.9 per cent of mobile phone subscribers use the internet, bettered only in the US where 15.6 per cent of users access the internet via their...

ISP set for punishment for restricting online traffic

Mon, 14 Jul 2008 12:14:00 +0000

US internet service provider (ISP) Comcast could face punishment for restricting their customers' internet traffic and access, it has been revealed.

The Federal Communications Commission (FCC) has...

Internet marketing gets budget boost

Mon, 14 Jul 2008 11:27:00 +0000

Around one fifth of UK companies have increased their internet marketing budgets over the last three months, a new survey has revealed.

However, according to the Institute of Practitioners in Advertising's...

SEO overtakes PPC

Fri, 11 Jul 2008 13:19:00 +0000

Search engine optimization (SEO) seems to have become a more popular topic than pay-per-click (PPC) during recent months,...

Google to maintain marketing privacy

Fri, 11 Jul 2008 12:06:00 +0000

The search engine giant Google has committed to maintaining user privacy in its internet marketing dealings.

Online marketing...

Yahoo opens up search to third-party developers

Thu, 10 Jul 2008 16:33:00 +0000

Yahoo has announced that it is going to allow external developers to use its own technology to develop their own search engines.

Third-party websites will be able to feature custom-built search technology free of charge on their website, although Yahoo will display adverts alongside the...

'Natural look' keywords boost search rankings

Thu, 10 Jul 2008 16:33:00 +0000

Achieving natural looking website content is more important for search engine rankings than the keyword density of copy, according to Hobo-Web.

Keywords are one of the backbones of

Firms urged to examine search term ranking trends

Thu, 10 Jul 2008 14:30:00 +0000

The Google Trends application is an excellent and free way for firms to compare their key term search engine rankings performance against competitors, it has been revealed.

According to an article on...

Businesses urged to boost marketing with news

Thu, 10 Jul 2008 13:07:00 +0000

Using news articles to boost internet marketing can produce "tremendous results" for businesses, one expert explains.

In the search engine advice column, Ask Kalena, Sarah Parker writes that article...

McDonalds targets online consumers

Wed, 09 Jul 2008 15:53:00 +0000

Fast food restaurant McDonalds is re-evaluating its internet marketing strategy in a bid to better understand its online consumers.

In an interview with E-consultancy, Jill McDonald, chief marketing officer in...

SEO benefits 'overall credibility' of business

Wed, 09 Jul 2008 15:53:00 +0000

Search engine optimisation (SEO) is valuable because of its benefits to business' credibility as much as sales, it has...

Internet marketing 'best for brand engagement'

Wed, 09 Jul 2008 14:00:00 +0000

Brand interaction is being driven by internet marketing, according to research by the Internet Advertising Bureau (IAB).

The IAB's most recent figures reveal that

Online TV to welcome new era of internet marketing

Tue, 08 Jul 2008 16:06:00 +0000

Online TV expansion could see increasing amounts of marketing revenue leap from television to the internet, according to Screen Digest.

The online marketing potential for television is growing, with more and...

Microsoft to make marketing mark with Rodale

Tue, 08 Jul 2008 13:46:00 +0000

Software giant Microsoft has struck an online marketing deal with health publisher Rodale.

The move will see adverts in brands such as MensHealth.com and WomensHealthmag.com distributed via Microsofts adCenter...

Orion recruitment targets search rankings

Tue, 08 Jul 2008 13:46:00 +0000

Engineering recruitment firm Orion Group has undergone a drastic overhaul of its website, orionjobs.com to improve search engine rankings.

The company's

Web design should focus on 'increasing traffic'

Tue, 08 Jul 2008 11:51:00 +0000

Web design should be the means of achieving increased website traffic rather than an end in itself, according...

Cosmo reaps SEO rewards

Mon, 07 Jul 2008 13:33:00 +0000

Cosmopolitan.co.uk has enjoyed increased website traffic following its relaunch earlier this year.

According to figures from measurement system Nedstat, the new

Aim for 'quality content' with SEO

Mon, 07 Jul 2008 13:26:00 +0000

Website content should be a "key" part of any business's overall search engine optimisation (SEO) project, it...

West Midlands missing out on internet marketing

Mon, 07 Jul 2008 12:06:00 +0000

The West Midlands needs to capitalise on its strategic internet marketing position to improve the overall promotion of the region, one expert has stated.

These comments come as the Marketing Birmingham...

'External help' will provide a rankings boost

Fri, 04 Jul 2008 14:13:00 +0000

Seeking the services of an external expert will help improve search engine rankings and reduce costs, one expert has stated.

TechRepulic's Justin James believes that

Lead generation through SEO

Fri, 04 Jul 2008 12:55:00 +0000

More than half of companies believe that natural search is a "very effective" internet marketing method, new research has shown.

The research by Econsultancy also shows that companies are relying on...

Is PPC a dying marketing breed?

Thu, 03 Jul 2008 14:43:00 +0000

The internet marketing landscape could be set for yet another revolution - this time in pay-per-click (PPC) advertising, it has been suggested.

An article in Domain Parking claims that many advertisers are...

Internet marketing boost for advertising firm

Thu, 03 Jul 2008 13:32:00 +0000

Internet marketing investment is growing despite the current financial gloom gripping the business world, one marketing firm has claimed.

Announcing its pre-tax profits during the 12 months to March, Digital...

Boosting traffic only half the SEO battle

Thu, 03 Jul 2008 12:07:00 +0000

There may be more to search engine optimisation (SEO) than achieving

Social media can 'raise brand awareness'

Wed, 02 Jul 2008 13:35:00 +0000

Incorporating social media into an internet marketing strategy can be a useful way of developing brand awareness, it has been claimed.

In the current financial climate, this

'Fresh content' keeps customers coming back

Wed, 02 Jul 2008 12:50:00 +0000

"Fresh and unique" content in combination with good search engine optimization (SEO) is the key to online...

Will AdPlanner be a flop for internet marketing?

Wed, 02 Jul 2008 12:50:00 +0000

Google's new free media research tool AdPlanner has come under fire from experts in the strategic internet marketing sector, according to reports.

The newly introduced tool helps companies find the most...

White hat 'undervalued'

Tue, 01 Jul 2008 13:38:00 +0000

White hat search engine optimisation (SEO) is being undervalued by an obsession with black hat techniques, it has been...

Getting 'flash' with SEO

Tue, 01 Jul 2008 13:15:00 +0000

Search engine optimisation (SEO) is on the brink of an evolution that will see users being capable of searching for Flash...

Organic search rankings 'better than paid adverts'

Tue, 01 Jul 2008 12:11:00 +0000

Securing a high organic search engine ranking is far better than having a search engine keyword advertisement in place, according to one expert.

Internet marketing guru Thomas Faulkner also claimed...

Firms target online marketing in 2008

Mon, 30 Jun 2008 15:16:00 +0000

Online marketing spending is set to increase by nearly one quarter this year, according to new research.

Internet consultancy WSI suggests that more than £3 billion could be spent on online advertising...

Keyword research is 'vital' to search rankings

Mon, 30 Jun 2008 12:51:00 +0000

Keyword selection to improve search engine rankings should not be a guessing game, it has been suggested

According to ...

Music marketing heads online

Mon, 30 Jun 2008 12:10:00 +0000

Online marketing has come as music to the ears of the Birmingham Jazz Festival, according to the festival's director.

As music festivals go, the Birmingham Jazz Festival is almost certainly never going to get...

Domain revolution piles pressure on SEO

Mon, 30 Jun 2008 12:07:00 +0000

Search engine optimization (SEO) could become a lot more important following the decision to change the current domain...

Tourism sector embraces online marketing

Fri, 27 Jun 2008 13:33:00 +0000

The tourism sector is reaping the rewards of internet marketing with sophisticated websites, according to the Interactive Media in Retail Group (IMRG).

Consumer-focused marketing has made its way to the top of...

Web design's niggling pop-up pain

Fri, 27 Jun 2008 13:18:00 +0000

Accidentally hiding online content behind pop-up advertisements may damage search engine rankings, according to Business Week.

Having consulted

Firms warned over search engine saboteurs

Thu, 26 Jun 2008 14:25:00 +0000

Businesses need to be aware of potential saboteurs that could disrupt their search engine rankings, it has been revealed.

Search Engine Roundtable reports that newly emerging technologies are raising...

Expedia announce huge marketing investment

Thu, 26 Jun 2008 14:02:00 +0000

Online holiday booking firm Expedia.co.uk is set to pump around £500 million ($1 billion) of funding into marketing in the coming months, it has been revealed.

The company's continued investment in...

SEM costs lower than traditional marketing

Thu, 26 Jun 2008 13:16:00 +0000

Costs for search engine marketing (SEM) are lower than traditional marketing methods, according to zanox.

The comments are in response to research by SEMPO, which showed that revenue for SEM exceeded...

Call for submissions to major internet marketing survey

Wed, 25 Jun 2008 13:17:00 +0000

Decision-makers at online marketing firms have been invited to provide anonymous submissions for a major industry survey.

A research collaboration between ValueClick Europe, Technical University Munich and...

Security threat deters outsourcing

Wed, 25 Jun 2008 12:43:00 +0000

Internet marketing channels are a threat to consumer privacy, according to a survey by the Ponemon Institute.

Some 70 per cent of data protection professionals and marketers believe that internet marketing...

SEO or DAO?

Wed, 25 Jun 2008 12:43:00 +0000

The search engine focus is changing from search engine optimisation (SEO) to digital asset optimisation (DAO), it has...

Do not leave SEO 'to chance'

Wed, 25 Jun 2008 12:43:00 +0000

Companies that rely on online sales should not leave their search engine optimization (SEO) "to chance", it has...

EC urges cross border internet marketing

Tue, 24 Jun 2008 12:12:00 +0000

Businesses should be given more support to introduce online cross-border marketing as they offer "greater choice" for consumers, a European Commission (EC) report has claimed.

Less than 20 per cent...

Some marketing firms prone to 'serious flaws'

Tue, 24 Jun 2008 12:12:00 +0000

Businesses outsourcing internet marketing have been urged to select their search engine marketing (SEM) agency carefully by one...

'Authoritative' links provide search rankings boost

Tue, 24 Jun 2008 12:12:00 +0000

Businesses are likely to see a boost in their search engine rankings if other sites link back to them, it has been revealed.

In an interview with USA Today, Google's Matt Cutts offered some basic - yet...

Keywords research 'essential' for good search engine rankings

Mon, 23 Jun 2008 14:35:00 +0000

The "painstaking" effort of researching the correct keywords for a business' web design is worth it for the improvement to search engine rankings, one expert has claimed.

Google recently...

Google triumphs in 'search engine battle'

Mon, 23 Jun 2008 12:57:00 +0000

Google is most definitely the place for firms to focus their strategic internet marketing, after Microsoft conceded defeat in the battle of the search engine giants.

The superiority of Google's business model...

A question of image and SEO

Mon, 23 Jun 2008 11:06:00 +0000

Businesses should avoid flashy animation and lots of pictures to improve search engine optimisation (SEO), it has been...

PPC links 'not sustainable'

Fri, 20 Jun 2008 14:34:00 +0000

Paid links do not amount the long-term internet marketing strategy businesses need to stay competitive.

According to internet marketing company SEO 1 Marketing Services,

Keeping it 'fresh' with SEO

Thu, 19 Jun 2008 13:59:00 +0000

Fresh content can help improve search engine rankings within hours.

Commenting on Search Engine Watch, Eric Enge, notes that a lot of websites can take a long time to improve their rankings with

Confusing SEM with SEO

Thu, 19 Jun 2008 13:11:00 +0000

In the fast-paced world in which businesses try to achieve better search engine placement, it is easy for terms to get mixed up in among all the online content.

According to Rob Garner of

Are consumers negative towards SEM?

Thu, 19 Jun 2008 13:08:00 +0000

Only one quarter of consumers view search engine internet marketing positively, new research has shown.

According to research by

Internet marketing potential of IM

Wed, 18 Jun 2008 12:36:00 +0000

Targeted internet marketing through instant messaging (IM) could soon become more prominent, one expert has suggested.

The recent merger of Google's Google Talk and Yahoo's IM service as part of a wider...

The growing green internet market

Wed, 18 Jun 2008 12:04:00 +0000

Internet marketing services are going green in a bid to latch onto growing environmental concerns among consumers, it has been revealed.

A study by Opinion Research for DoubleClick found that 44 per...

Kuoni boosts website traffic conversion

Tue, 17 Jun 2008 12:15:00 +0000

Better targeted website traffic through a web design overhaul has improved conversion rates on tour operator Kuoni's homepage.

The key to the revamp, which resulted in a 14 per cent boost to bookings, was...

Boost content with 'customer reviews'

Tue, 17 Jun 2008 11:23:00 +0000

Companies should actively invite customer reviews to help engage them with your internet marketing strategy, one expert has claimed.

This will help increase user generated content (UGC) and could also boost...

Is the government in need of website SEO?

Tue, 17 Jun 2008 11:23:00 +0000

An estimated £208 million per year is spent on government websites in the UK, but could be in need of search engine optimization (

Avoiding a high bounce with website traffic

Mon, 16 Jun 2008 11:57:00 +0000

A bounce rate of 45 per cent is too high and a real problem for increasing website traffic, one expert has claimed.

Bouncing is when users enter a website but leave without looking at any others,...

New internet marketing deal between Google and Yahoo

Mon, 16 Jun 2008 11:37:00 +0000

Google and Yahoo have announced a new internet marketing deal.

The two search engines have reached a landmark advertising agreement that will see Yahoo displaying Google adverts alongside their own...

Coping with negative SEO

Mon, 16 Jun 2008 11:35:00 +0000

Businesses can avoid negative search engine optimization (SEO) by dealing with customer problems before comments are made...

Puma breaks the mould with new internet branding strategy

Fri, 13 Jun 2008 12:37:00 +0000

Sports brand Puma has penned a new deal with an online game producer in an innovative new internet marketing strategy.

The sports apparel and equipment manufacturer will feature in a new online game Football...

Sloppy internet marketing content has no place in B2B

Fri, 13 Jun 2008 12:34:00 +0000

Sloppy B2B internet marketing will not fool the experts, it has been revealed.

Commenting on the Brick Marketing blog, company president Nick...

Walking the SEO tightrope over a spamming abyss

Fri, 13 Jun 2008 12:34:00 +0000

Expert search engine optimization (SEO) must walk a tightrope between content that is attractive to users but also offers...

SEO improves search rankings with minimal cost

Thu, 12 Jun 2008 11:18:00 +0000

Search engine optimisation (SEO) can help improve a company's

'SEO is key' to higher search rankings

Thu, 12 Jun 2008 11:18:00 +0000

Developing higher search engine rankings through search engine optimisation (

Firms urged to 'be careful' with their email internet marketing strategy

Thu, 12 Jun 2008 11:18:00 +0000

Companies should be wary of bombarding consumers with emails with their internet marketing strategies, according to the Institute of Direct Marketing (IDM).

Email is still one of the more popular communicative...

Google continues to dominate the market

Wed, 11 Jun 2008 12:22:00 +0000

New research has offered further proof that higher search rankings on Google are like gold dust, as the search engine giant maintains its dominant position in May.

According to figures from Hitwise,...

Obama beats Clinton in both election and website traffic

Wed, 11 Jun 2008 12:22:00 +0000

Barack Obama may have had his victory over Hillary Clinton in the presidential candidacy race boosted by better targeted website traffic, research has found.

According to a

Professional SEO services' growing recognition

Tue, 10 Jun 2008 11:15:00 +0000

Professional search engine optimisation SEO services are leaving traditional offline marketing methods trailing in...

Is targeted traffic through ranking reports old hat?

Tue, 10 Jun 2008 11:15:00 +0000

Ranking reports are no longer such a good measure of targeted website traffic.

This stance, from Mark Jackson of Search Engine Watch, may seem controversial, but search engine rankings for keywords are no longer what they once were.

Mr Jackson notes that these reports are not the...

SEO-centric internet marketing strategy

Tue, 10 Jun 2008 11:15:00 +0000

Search engine optimisation (SEO) is a critical part of any

Better search engine placement with online coupons

Mon, 09 Jun 2008 14:29:00 +0000

Health food company Benecol is hoping to get the better of search engine placement with a new coupon online marketing strategy,...

Hoteliers try to increase website traffic

Mon, 09 Jun 2008 14:29:00 +0000

The credit crunch could be forcing many hotel businesses online in an effort to boost their revenues by increasing their website traffic, it has been revealed.

According to research by Smith Travel...

Users given chance to control website traffic with Wikia Search

Mon, 09 Jun 2008 14:29:00 +0000

Online encyclopaedia Wikipedia has launched its open source search engine, Wikia Search, which could help increase website traffic.

The new format is set to revolutionise the way that search engines...

Business managers ignoring 'vital' website content management

Fri, 06 Jun 2008 11:37:00 +0000

Many UK businesses are paying little attention to their "vital" website content management solutions, according to SDL Tridion.

Research by the firm suggests that 88 per cent of UK senior...

Email marketing is 'hard'

Fri, 06 Jun 2008 11:30:00 +0000

Online marketing via email is "very hard to get right", one expert has claimed.

Email remains one of the most popular online communication methods among users, research by Habeas has suggested, with...

Online content is 'king'

Fri, 06 Jun 2008 11:30:00 +0000

Companies keen on boosting their search engine rankings should concentrate on filling their site with useful content, one expert has suggested.

According to Sage Lewis, writing on Search Engine Watch, creating content for a website that can be indexed by search engines will increase the...

New laws impact on firms' blogging strategy

Thu, 05 Jun 2008 13:14:00 +0000

New spamming rules look set to impact significantly on many firms' blackhat search engine marketing tactics, such as blogging.

The new Consumer Protection Law, which deems 31 specific practices as unfair and...

Comparison websites face online marketing struggle

Thu, 05 Jun 2008 11:26:00 +0000

Google has piled the pressure on the online marketing of comparison websites with the launch of its new Merchant Search service.

Merchant Search offers users the opportunity to compare products and services...

Websites must 'stand out'

Thu, 05 Jun 2008 11:25:00 +0000

Firms in industries that have moved online need to develop an online strategy focused on search engine optimisation (SEO)...

Bloggers 'as important as the press' for business

Wed, 04 Jun 2008 11:33:00 +0000

Bloggers have become a "very important" target for press releases, according to the Society for New Communications Research (SNCR) study.

More than two thirds (67.7 per cent) of firms rated reaching bloggers as "important to very important" less than six per cent below...

Social networking marketing 'needs to prove itself'

Wed, 04 Jun 2008 11:14:00 +0000

Social network online marketing spending will only grow if operators can demonstrate its value to business, one expert has claimed.

The UK spends more on social network advertising than any other country in...

Barclays banking on SEO

Wed, 04 Jun 2008 11:11:00 +0000

Barclays Bank made significant changes to its web design to capitalise on the success of its search engine optimisation (

Natural search set for online spending growth

Tue, 03 Jun 2008 11:44:00 +0000

Last year's 35 per cent growth in online product sales is expected to reach an estimated £44.9 billion by 2012, according to a report by Verdict Research.

This is likely to underline the power of online...

Web designers urged to separate SEO content from images

Tue, 03 Jun 2008 11:42:00 +0000

Firms that fail to separate text within images could be missing out on some "extremely useful" search engine optimisation (

UK is online marketing big spender

Tue, 03 Jun 2008 11:42:00 +0000

UK businesses spent the second highest amount in Europe on internet marketing and advertising, according to a survey.

The country's advertising spending also accounts for more than a third (34.2 per cent) of...

SEO is a waiting game

Mon, 02 Jun 2008 13:01:00 +0000

Search engine optimisation (SEO) will not bring immediate results, one expert has claimed.

Recent research by...

Google's dominance a 'business threat'

Mon, 02 Jun 2008 12:30:00 +0000

Just under half of UK internet entrepreneurs believe that Google's dominance is a threat to their business, a YouGov poll has indicated.

Some 44 per cent of those companies offering a service or product linked to the internet noted that the search engine giant was a threat, with one expert...

Hoteliers encouraged to target online youth

Mon, 02 Jun 2008 12:26:00 +0000

Hotels should target younger travellers through online marketing and a good website, it has been revealed.

The latest generation of young people travelling around the globe are the target of

Is SEM set to go multilingual?

Fri, 30 May 2008 13:14:00 +0000

The International Search Summit in the British Library looks set to catch the attention of the search engine marketing (SEM) world.

Heralded as a "top quality event" by its organisers, the summit...

Consumers want in-store return option for online goods

Fri, 30 May 2008 12:53:00 +0000

Retailers are missing out on sales by making it difficult for customers who purchased goods online to return them in-store, a survey has found.

Nine out of ten customers in a survey by Ipsos Mori claimed that it was important to be able to return purchased items in-store rather than...

Commercialism is a 'real issue' for internet reputation

Fri, 30 May 2008 12:04:00 +0000

Blackhat tactics used in the search engine marketing scrap could be damaging the reputation of the internet, it has been suggested.

Professionals have recently been singing the praises of creating unique...

eCommerce solution to 'build stronger relationships'

Fri, 30 May 2008 11:57:00 +0000

MSI Commerce has announced the launch of a new ecommerce solutions platform in a bid to build stronger relationships with its customers.

The ecommerce specialist is to tie in a checkout-style process to...

SEO spending on the rise

Fri, 30 May 2008 11:06:00 +0000

Banner adverts are being scrapped in favour of other online marketing options such as search engine optimisation (SEO),...

New search tool to end domain woes?

Thu, 29 May 2008 15:46:00 +0000

A new search tool is set to make finding domain names for companies in the throws of creating their new web design

Checking for keyword competition

Thu, 29 May 2008 15:43:00 +0000

Companies should avoid keywords for which there is lots of competition with their search engine optimisation (SEO), one...

Wagamama receives online marketing 'edge'

Thu, 29 May 2008 15:43:00 +0000

Wagamama's web design gives it the "edge" in online marketing, according to the firms marketing...

Businesses urged to engage in blog 'conversation'

Thu, 29 May 2008 15:38:00 +0000

Participating in the "conversation" of social media blogging will help with search engine optimisation (SEO),...

SEO increases Monster traffic

Thu, 29 May 2008 15:38:00 +0000

Recruitment website Monster's "significant search engine optimisation (SEO) changes" have considerably increased its online traffic, it has been revealed.

In March alone the company's online...

'No limit' to SEM potential

Wed, 28 May 2008 15:18:00 +0000

Search engine marketing (SEM) has limitless potential, according to Google chief executive Eric Schmidt.

Commenting in an interview with Frankfurter Allgemeine Zeitung, Mr Schmidt also suggested that mobile

Online brands suffer waning popularity, research suggests

Wed, 28 May 2008 15:18:00 +0000

Popular online brands have struggled to sustain their popularity among consumers, research by Marketing Week suggests.

The magazine's annual survey suggested that popular established online brands including Friends Reunited and Egg.co.uk have all diminished in consumers...

The 'massive influence' of UGC

Wed, 28 May 2008 15:18:00 +0000

Online user-generated content (UGC) such as blogs and product reviews can yield massive influence over communities, one expert has suggested.

However the power harnessed can be dangerous too, claims director of employment policy at BT Caroline Waters.

She notes that regardless of...

Will Google reveal all its secrets?

Wed, 28 May 2008 13:52:00 +0000

Google is to become more open on its corporate blog to give advice, tips and information on search engine optimisation (

Turning a blind eye to blackhat?

Wed, 28 May 2008 13:52:00 +0000

Many search engine optimisation (SEO) experts would not report their competitors to Google if they engage in...

SMEs focus on SEO investment

Tue, 27 May 2008 15:33:00 +0000

Web design and search engine optimisation (

Online mobile TV to take off

Tue, 27 May 2008 15:08:00 +0000

Experts have tipped mobile TV advertising to be a big earner up to 2012 as mobile online marketing grows in popularity.

According to a Screen Digest report, mobile TV revenue will account for around $2.44...

No secrets to tried and tested online marketing

Tue, 27 May 2008 15:07:00 +0000

Internet marketing using affiliates offers a "high return" for businesses that invest in it, it has been suggested.

The news follows the publication of an affiliate marketing advisory booklet by

What not to save for the blog

Tue, 27 May 2008 14:07:00 +0000

Businesses should avoid posting their most in-depth and informative content on their websites blog, one expert has claimed.

Blogging has become an excellent way of passing on information, but Aaron Wall claims that some of the best blog content rarely gets a look in because does not belong...

The 'unique' SEO secret

Tue, 27 May 2008 13:07:00 +0000

Providing "unique" content is the key to good search engine optimisation (SEO), one industry expert has...

SEO standards could upset professionals

Fri, 23 May 2008 13:50:00 +0000

The looming spectre of search engine marketing and search engine optimisation (

SEM in real time

Fri, 23 May 2008 13:48:00 +0000

Search engine marketing specialists held an innovative online seminar, or webinar, earlier this week. Search engine...

Microsoft launches Live Search cashback

Fri, 23 May 2008 13:16:00 +0000

The battle of the search engines has taken another unusual twist following Microsoft's announcement that it will pay users for choosing its portal over Google and Yahoo.

This could increase pressure on dominant player Google, which already faces a similar threat from Yahoo's new...

Are images and videos a threat to SEO?

Thu, 22 May 2008 13:26:00 +0000

Google rankings for videos, images and blogs are hindering the performance of websites with carefully crafted search engine optimisation (

Will SearchMonkey really help ranking performance?

Thu, 22 May 2008 13:22:00 +0000

Internet giant Yahoo has published a new search result enhancement tool for websites keen to boost their search rankings, it has been revealed.

The Yahoo SearchMonkey functions as a plug-in and is designed to give an additional boost to

Mobile internet fills users 'dead time'

Thu, 22 May 2008 13:22:00 +0000

Mobile is the future of the web as users try to fill "dead time" during journeys, web design agency Fortune Cookie has suggested.

Indeed, research by Forrester suggests that 38...

From mobile to Web 2.0

Wed, 21 May 2008 17:28:00 +0000

Luminaries from search engine optimisation (SEO) agencies across the world are preparing themselves for a swanky London...

Are mobile devices changing online marketing?

Wed, 21 May 2008 17:28:00 +0000

Growing use of internet mobile services has changed the way that firms should approach direct online marketing, one expert has suggested.

Online marketing for mobiles looks set to be on the brink of becoming...

To UGC or not UGC?

Wed, 21 May 2008 14:22:00 +0000

User generated content (UGC) can take control of custom corporate identity out of a firm's hands.

Allowing users free-reign to post comments or supply feedback on your website can help businesses boost...

Bossing the backlink

Tue, 20 May 2008 18:35:00 +0000

Backlinks might well be what all good search engine optimisation (SEO)...

Online marketing to boost Toyota brand

Tue, 20 May 2008 14:43:00 +0000

Japanese car maker Toyota has pledged to boost its online marketing presence, it has been revealed.

In a clear sign that large brands are becoming aware of the...

Yahoo! suffers Bebo blow

Mon, 19 May 2008 19:04:00 +0000

Internet giant Yahoo! looks to have suffered another setback to its turbulent financial plight following the acquisition of Bebo by Time Warner Inc's AOL.

The $850 million (£425 million) acquisition could severely impact on Yahoo's

Strutting your stuff with SEM

Mon, 19 May 2008 17:14:00 +0000

Search engine marketing (SEM) is fast replacing the body language of the business-to-business (B2B) sales pitch with a new digital body language, argues Stuart...

BA best for airline SEO

Mon, 19 May 2008 14:58:00 +0000

Search engine optimisation has paid off for British Airways (BA),...

Embracing Web 2.0

Fri, 16 May 2008 13:24:00 +0000

Businesses need to embrace Web 2.0 to boost their online marketing prospects, according to an industry expert.

Commenting at the Silverpop Digital Marketer...

How do we deal with legal UGC problems?

Thu, 15 May 2008 19:11:00 +0000

Companies using user generated content (UGC) as content management solutions could soon find their contributors facing legal scrutiny, according to research...

More Britons set to come online

Thu, 15 May 2008 17:17:00 +0000

Online marketing and search engine optimisation (SEO) could be set to...

Affiliate marketing on the rise

Thu, 15 May 2008 13:45:00 +0000

Experts are set to explore the success of affiliate online marketing in Eastern Europe at the Eastern Europe Affiliate Convention this June.

Eastern Europe's...

Is online marketing going mobile?

Wed, 14 May 2008 19:14:00 +0000

Businesses could benefit from making online marketing compatible with mobile phone devices, new research has suggested.

But the study by Aerodeon and Millward...

Pop ups and the future of SEO

Wed, 14 May 2008 18:28:00 +0000

Whether or not pop-ups have an effect on search engine optimisation (

Focusing on the 'user experience' in web design

Wed, 14 May 2008 12:16:00 +0000

Customers will be more attracted to a website that uses web design to create a "great user experience", according to Fortune...

Cutting costs with recruitment SEO

Tue, 13 May 2008 17:40:00 +0000

Companies across industry will tell you that recruiting new staff is an expensive business.

But according to online recruitment consultancy 4MAT, firms can rid themselves of some of this burden in the long-term through well-targeted

Web 2.0 UGC remains undervalued

Tue, 13 May 2008 17:40:00 +0000

Internet marketing does not make enough use of user generated content (UGC), according to a report by the Direct Marketing Association (DMA).

However, DMA...

Target key to B2B search engine marketing

Tue, 13 May 2008 12:41:00 +0000

Vertical search portals allow search engine marketing to be directed more "precisely" than through mainstream engines, one industry expert has...

Any sense to keyword density?

Mon, 12 May 2008 19:18:00 +0000

One blogger on the Search Engine Herald recently claimed that the optimum keyword density was around three to seven per cent.

Keyword content is one of the oldest tricks in the book when it comes to boosting

Google mops up 85 per cent of SEO spending

Mon, 12 May 2008 17:15:00 +0000

Google enjoyed 85 per cent of the search engine marketing spending in the UK in quarter one of 2008, according to an Efficient Frontier report.

Confirming what...

Link Baiting SEO

Mon, 12 May 2008 14:14:00 +0000

Companies interested in boosting their search engine optimisation (SEO)...

Hotel website boosted by SEO

Fri, 09 May 2008 18:00:00 +0000

Increased expenditure on search engine optimisation (SEO) has driven a massive upturn in fortunes for Superbreak.

The hotel website has overcome a slow start and is now recording annual revenues of £154m, with SEO accounting for around...

Google OKs image replacement

Fri, 09 May 2008 18:00:00 +0000

Search giant Google has seemingly backed responsible use of CSS image replacement in web design.

Online developers had previously been wary of using the technique, which involves replacing simple fonts with a more visually appealing...

SEO a major part of Times Online

Thu, 08 May 2008 18:53:00 +0000

In a sign that even old dogs can be taught new tricks, a second broadsheet newspaper has admitted that search engine optimisation (

Capping up Content

Thu, 08 May 2008 15:08:00 +0000

One blogger on Connected Internet believes that the best way to improve search engine optimisation (seo) rankings is to use "all caps in the Title and Meta...

Keeping current users happy

Wed, 07 May 2008 19:26:00 +0000

Firms that decide to have a seo web design overhaul should be wary of losing current user traffic.

This straightforward but oft-overlooked...

Yahoo's future hangs in the balance

Wed, 07 May 2008 13:29:00 +0000

The continuing courtship routine of Microsoft and Yahoo Inc is set to continue, Yahoo chief executive Jerry Lang has claimed.

He claimed that Yahoo! were still "more than willing to listen" to any offers, despite the software...

Top clicks for top rankings

Tue, 06 May 2008 17:35:00 +0000

Companies appearing at the top of search result rankings get four times the average number of clicks than those ranked second, it has been revealed.

The figures leaked to Aaron Wall from AOL also indicate that second place rankings are...

Big insurers prepare to focus on SEO

Tue, 06 May 2008 17:30:00 +0000

Some experts have claimed that insurance firms are moving their products off affiliate sites in a bid to increase spending on their search engine...

DMA and IAB collaborate on direct marketing advice

Tue, 06 May 2008 14:30:00 +0000

The Internet Advertising Bureau (IAB) and the Direct Marketing Association (DMA) have made a joint commitment to encourage best practice in online direct marketing.

Both intend the collaboration to "raise standards" as a facet of...

SEO boosts Telegraph's online traffic

Fri, 02 May 2008 19:03:00 +0000

I hope businesses take heed of the recent announcement from the Telegraph that its search engine optimisation (SEO) has boosted its online traffic in...

Business strategy essential for good web design

Fri, 02 May 2008 17:59:00 +0000

Most seo agency experts believe that a company's business strategy is the most important part of

Good content is the key to attracting users

Thu, 01 May 2008 17:07:00 +0000

Companies that place sole emphasis on boosting their search engine optimisation (SEO) seem to be missing a trick.

Of course I'm not going to deny that...

Avoiding the doomsday list

Thu, 01 May 2008 16:02:00 +0000

It is a fairly widespread opinion that without some kind of search engine optimisation (SEO) a company runs the risk of internet failure.

But to claim,...

Part 2 - Ten quick logo design considerations

Wed, 30 Apr 2008 21:15:00 +0000

This is the second and final installment of our ten quick logo design considerations focussed on colour, scale, simplicity, consistency and happiness

Got a phorm-ing opinion?

Wed, 30 Apr 2008 18:28:00 +0000

I hear the latest marketing technology being prepared for the online pipeline by internet providers is a targeted advertising service called Phorm.

As is the case with most major new technology that sets out to transform the

A bold bolstering of SEO could see you through the credit crunch

Wed, 30 Apr 2008 18:28:00 +0000

It may seem counterintuitive, but apparently the best way to see yourself through the credit crunch is to keep up your internet marketing spending.

Many...

SEO Techniques :: How to attract quality rather than quantity

Wed, 26 Mar 2008 12:07:00 +0000

This article describes a few techniques to get more targeted traffic to your website. These are things you can do yourself and don't generally require a lot of time, however, don't try to do them all by yourself. Always keep in mind quality of traffic rather than quantity of traffic

How to ensure your Web design works for your business

Tue, 18 Mar 2008 22:23:00 +0000

To make sure your website works for you, follow these six key points to an effective website:

Part 1 - Ten quick logo design considerations

Tue, 11 Mar 2008 22:15:00 +0000

The right identity that meets these considerations will work wonders for you. By building your brand you will boost visibility, establish and maintain credibility and most importantly grow your business by being memorable. Here’s how:

A website makeover makes all the difference

Sat, 09 Feb 2008 17:12:00 +0000

Make your website work for your business – give it a complete makeover. That's what Caroco Marketing has just done, in a bid to demonstrate some of the ways websites can be an interactive business tool.

"Convert your website to a CMS and reap the benefits"

Mon, 14 Jan 2008 20:21:00 +0000

Converting your old, static website to a content management system may be the best steps your business could take...

Lightweight Ajax image galleries

Fri, 11 Jan 2008 09:18:00 +0000

if you're a web designer/developer then using Ajax is a must these days. If you're a photographer then using one of the following easy to use gallery scripts is a must.