Internet Marketing January 2026

TradeDoubler creates ARC for Tesco Affiliates

Last week Affiliates4U and Retail Technology announced that the retail giant Tesco was spearheading the TradeDoubler affiliate revenue share launch. TradeDoubler is a Pan-European performance marketing company.

31-01-2011 01:50 by Nigel Copley (comments: 0)

Yahoo! Bing and Microsoft AdCenter

In 2009, Yahoo! and Bing joined forces in order to take on Google. As a joined entity, they now own 23% of the North American search market (Google owns 67%), with Bing powering all of the area's Yahoo! searches. In the UK, the alliance holds only 7.6% of the market and Yahoo! search is still being fuelled by Yahoo!. But, that is set to change later this year.

28-01-2011 09:01 by Nigel Copley (comments: 0)

Google Turns the Page

As recently mentioned in the news, Google has recently reinstated Larry Page as their CEO, sparking off a mass of speculation as to why this has occurred. Was Eric Schmidt tired of the role? Had he taken it as far as he felt he could? Or, is it in fact as Schmidt said himself, that the changes are simply part of an effort to streamline the management structure, therefore speeding up the decision making?

The Effects of Real-Time Internet on Digital Marketing Campaigns

This month's article in Marketing Week's Digital Strategy Supplement talks about the very real effect that the real-time internet is having on the way we manage our online marketing strategies, from our analytics customisation to how and when we display adverts.

26-01-2011 09:52 by Nigel Copley (comments: 0)

Optimising Social Media Content

An important factor in getting the most from your search engine optimisation is knowing how to integrate your social media content with your website content. In an article on Search Engine Watch, Liana Evans talks us through five tips on how to get the most out of your social media content. They include:

25-01-2011 09:35 by Nigel Copley (comments: 0)

Is There Value in Targeting Online Food Shoppers?

Along with searching for new audiences, we are continuing to explore new ways in order to approach internet marketing. Therefore, as the value of the online grocery market continues to rise, we thought we'd take a look at how successful the marketing tactics have been for those targeting this particular avenue. According to an article on Brand Republic, not that well.

24-01-2011 09:51 by Nigel Copley (comments: 0)

How to Monetise Your Exit Pages

By using Google Analytics, you will be able to understand how visitors interact with your website(s). In combining that knowledge with AdSense, you can begin to structure your adverts in a way that appeals to your advertisers.

21-01-2011 09:47 by Nigel Copley (comments: 0)

Search Engine Marketing: Search Neutrality

No matter how savvy our search engine marketing campaigns may be, without a somewhat even playing field with regards to how search engines present information, we continually face difficult odds in our attempts to get our information in front of our targeted audience.

20-01-2011 09:49 by Nigel Copley (comments: 0)

Contextual Targeting Just Made Easier

Inside AdWords reports that Google has just launched its Contextual Targeting Tool, a canny little tool which can be used to create tighter-themed SEO keyword lists for any of your campaigns running via the Google Display Network.

19-01-2011 09:26 by Nigel Copley (comments: 0)

M&S Takes On Proximity Marketing

Leading the way in proximity marketing - the latest in progressive internet marketing for the mobile platform - mobile phone service providers O2 and Orange are both planning to roll out new schemes that will provide their mobile customers willing to opt-in on mobile ads a few perks for their troubles

18-01-2011 09:58 by Nigel Copley (comments: 0)

Internet Marketing Turns Mobile in 2026

Is it time for businesses to take investing in mobile platform marketing seriously? 2011 may finally be the year when its time to take the plunge.

17-01-2011 09:59 by Nigel Copley (comments: 0)

German Government and Google Analytics

The German Government has addressed Google regarding privacy issues; this time its Google Analytics which is under fire. This follows an ongoing problem involving Google having collected data from WiFi networks.

14-01-2011 09:39 by Nigel Copley (comments: 0)

Tips for SEO in Social Media Marketing

Whilst marketing using social media, you need to ensure that your content can be easily linked. Adding links to various social media sites will be especially effective and you will see a substantial increase in traffic.

13-01-2011 10:09 by Nigel Copley (comments: 0)

The Importance of Anchor Text

12-01-2011 09:47 by Nigel Copley (comments: 0)

Social Marketing Far Beyond Facebook and Twitter

Amongst those who believe that SEO constitutes to simply ranking highly in Google searches, the same basic view is often applied to social media marketing.

11-01-2011 11:02 by Nigel Copley (comments: 0)

Website Design Errors To Avoid

When an Internet user lands on your page, nothing will encourage them to leave faster then the feeling they are about to be hit with a mass of advertising. If your website looks like a page of banner ads, this could really be seriously hurting your business.

10-01-2011 12:57 by Nigel Copley (comments: 0)

How Can an SEO Audit Help Your Business?

Doing an SEO audit can, in some ways, be compared to cleaning out a closet...

07-01-2011 11:05 by Nigel Copley (comments: 0)

SEO or PPC for Your Business

here are two main or common ways to generate website traffic. One is SEO or search engine optimisation, which utilises specific keywords that are directly related to your business. The other way to generate website traffic is PPC, or pay per click which displays your advertisement on sponsored websites.

06-01-2011 09:27 by Nigel Copley (comments: 0)

Website Review

Online marketing requires additional strategies, social media demands more attention and your website design suddenly needs more enhancement.

Internet Marketing to the World

04-01-2011 10:08 by Nigel Copley (comments: 0)