Adwords changes

Adwords, Google's PPC (pay per click) settings are now due to change so that they no longer rotate evenly after 30 days.

The 'rotate evenly' feature has been extremely popular with people using Google's PPC service. The change will now require users who have been using ads to test landing pages or even copy-based conversions to be limited to a 30-day trial period. Any users who do not change the setting within the previous 30 days will see their ads automatically converted to 'optimised for clicks'. Regarding the change, Google has said: "This change will enable us to provide users with the most relevant ad experience and should help advertisers improve the performance of their Adwords accounts. "

Pay per click internet marketing as a strategy has been gaining in popularity in recent years, as people realise that users are not put off by 'sponsored' links, as once had been the impression. Google is one of the most popular and familiar services for offering PPC campaigns and its AdSense programme have millions of members.

Users are now presented with three options when setting their ads:

1.     Rotate evenly.

2.     Optimise for clicks.

3.     Optimise for conversions.

The change has already happened and users will start to see the settings change 30 days after their creative was last edited or enabled. Changes are rarely welcomed at first but it is believed that this change being implemented by Google will offer advertisers a higher rate of return on their ads.