Dell Set to Bring Back the Classic?

Online marketing and its importance in the world of business has grown tenfold, why? Because we are now in an age truly obsessed with technology and the ability to access the internet wherever and whenever we may be; thanks to mobile technology.

World renowned companies like Apple, Blackberry and HTC have made it so that the use of mobile technology is at an all-time high and is changing the way we live. The iPad has revolutionise the way we all use the internet and countless firms have dipped their finger into the tablet PC market and got the whole world hooked but now computing giant DELL has decided to hit back. Despite rumours that another tablet was on its way, DELL have instead done a massive u turn and come back with an ultra-thin laptop in a bid to reunite our love for good old fashioned classic browsing.

The battle is always a tough one but the DEL XPS 13 is attempting to come in all guns blazing with a dual core PC packed into a device so thin it could disappear under even the smallest pile of books. Now this is impressive to say the least but is no doubt going to be compared to the mobile technology that literally allows us to carry the internet in our pockets. It is probably not the fairest comparison as DELL is offering one might fine machine; the only problem is that it seems to be copying what Apple have already given us, complete with missing Ethernet portals and SD slots and a price tag that would send shivers down anyone's spine. What DELL is offering is nothing new, nothing different and nothing to challenge what is already out there.

We are in an internet age right? So maybe DELL fell asleep for five years and didn't notice that mobile technology is now so advanced that we take the internet everywhere we go…it fits into even the tiniest pocket. Tablet PC's and mobile phones link us all to shops, TV stations and businesses in an instant for half the price. Our love for sitting down in front of a PC at home or at work is no longer as strong as it used to be; we want to link to the world and we want to link to it now.