Facebook Gets Go Ahead to Complete Instagram Purchase

It has long since been reiterated that social media is a crucial tool in an online marketing strategy and marketers and SEO consultants throughout the world have urged businesses to adopt Facebook, Twitter, Google+, LinkedIn and YouTube profiles to interact with consumers and build their brand image.

Social media and SEO now go hand in hand and daily commitment and effort will see businesses grow their customer base and increase website visitors but most importantly; they will see a vast improvement is SERP results…the ultimate want for any growing business.

A few months ago; online marketers rejoiced at the news Facebook would be purchasing Instagram for $1bn, making the social media platform an increasingly exciting tool in online brand promotion. As images and ALT tags now play a greatly improving role in search engine ranking factors; the appeal of Facebook has grown tenfold (despite it's ever dwindling stock). Today reports officially announced that the US Federal Trade Commission has finally given its approval to Facebook for its Instagram takeover bid although as share prices have dropped, the deal is reportedly now only worth seven and a half billion dollars.

It will be a while before the deal is finalised entirely however no doubt this will have cheered up those miserable faces down at Facebook headquarters wondering what on earth they are doing wrong…