Social Media Use in the UK

The Scottish are the UK's social networking fanatics!

 We all know just how important social networks have become in our everyday lives; what initially started out as technological distractions have fast become ways for users to connect to the world and thanks to the surge in online usage; social networks have also become integral to the world of online marketing.

Official statistics revealed by BT have provided a clearer insight to the social activities of the UK internet users with a study revealing that a 48% of internet users in Scotland are regular social media users; making it the most active area of social networking throughout the UK.

The announcement came as quite a surprise however the statistics did reveal that London came in at a close second with 47.5% of internet users actively using Facebook and Twitter and North East and South West not too far behind with social media users at 33 % and 39% respectively.

The statistics have revealed the ever growing influence of social media in the everyday lives of UK citizens; and proven that sites like Facebook and Twitter are leading the internet race which is why it comes as no surprise that social media marketing is now, more than ever, crucial to the success of a business.

If you are trying to boost your brand on line, want to grow your customer base or even improve your customer relations than an online social presence is crucial…the numbers really do speak for themselves.