The Basic SEO Terms

How clued up are you on SEO terms? Are you the business that knows just how important SEO is to your online success and is clued up on every little element that you need to know? Or are you the type of business that fully understands that online marketing is crucial to your success but leaves it in the hands of your internet marketing agency and remains oblivious?

Whatever your business, whatever your industry; whether you are a newbie or a business that has truly established itself in the online marketing arena you need to ensure you have the most basic understanding covered and are on top of the terms surrounding the practice. Only when you have the knowledge, can you ensure your business is reaping all the benefits.

Here are the basic terms surrounding online marketing; keep on top of these and you should be as right as rain.

• SEO- This one is a given but believe it or not; there are still a few businesses out there who fail to fully understand what these three magical letters stand for. Search Engine Optimisation; the process of optimising your onsite and offsite content with profitable keywords to ensure ideal Google rankings.
• SEM- This one does in fact have the same meaning as SEO but this time the letters themselves stand for; Search Engine Marketing.
• XML Sitemap- This is a blueprint of sorts, that will tell users and Google's little spiders what is accessible on your site and where. By keeping this fresh and regularly updated you can rest assured that getting Google's attention will be a lot easier.
• Penguin- Nope not the animal but in fact the latest update Google has made to its algorithm. You will find yourself hearing a lot of Animal terms when discussions on Google's rules and regulations occur but by keeping aware of the basics; it won't sound like a lot of nonsense!
• Content- Ok so you won't exactly struggle with the meaning of this term but it is important to ensure that you have a strong knowledge of just how important content now is to the success of your online campaign. Without this you won't see that desired success.

These are just a few of the basic terms surrounding SEO and online marketing. Whether you are an online buff or happy to let an external agency help you get that dream ranking position, by staying on top of the game and ensuring a basic understanding you can make the most of what is available and guarantee that your business reaps the deserved rewards.