The Government's Internet Access Scheme

With visitors in the hundreds of millions, it is safe to say that the internet is the ultimate recourse and thanks to mobile technology it is now the first place we turn to whatever we need.

For businesses attempting to grow their brand, online marketing is the way forward. Thanks to search engine optimisation pay per click advertising and social media platforms; the internet has never made it easier to reach our desired audience and as a result; grow to new heights.

Despite the obvious attraction of internet marketing, there are still a few companies that have their doubts; particularly as statistics reveal that there are still almost ten million people in the UK who have yet to take the step forward and get online…but now it seems as though things are changing.

Martha Lane Fox; the leading lady behind lastminute has worked alongside the Government to announce a new scheme that will enable those without internet access to purchase a Windows 7 PC and broadband access for a year for £159.00 or just £99.00 for those on benefits; providing those who have been left behind, to finally catch up with the rest of the world.

The new scheme will not only allow people the chance to connect to the online world but will also provide free evening and weekend calls; which has long since been an area of difficulty for many in today's struggling economy.

With the rise in popularity of tablet PC's and smart phones; the internet has never been so central to our way of life; making this scheme a fantastic and much needed idea. If your boss needed proof that the internet is the way forward; then this is it.