Given the speed of change of content on social networks such as Facebook, it is vital that any web analytics you are using about marketing or monitoring on such media is as up to date as possible.
One of the biggest challenges for ecommerce companies can be figuring out how they are performing compared to their competitors, without paying out large amounts of money for market researchers or consultants to conduct bespoke studies.
The year 2011 was a busy year for webmasters and others engaged in website analytics, with multiple changes in Google algorithms and Google Analytics, including the launch of paid for service Google Premium.
If you use Google's free analytics packages to review and oversee your web analytics, it can sometimes be hard to keep on top of the new features and functions that the service has introduced.
If you are an online marketer looking at your budgets for 2012 and beyond, some comments on a new post on the Econsultancy blog may well ring very true.
