Are you combining your SEO efforts with using social media to gain exposure to brands? A new study from e-Dialog and ClearSaleing suggests that if you are not, now might be a good place to start.

Most online marketers would like to be able to target their advertising to online consumers who exhibit behaviours that suggest they are interested in what the marketer has to sell; promoting holidays to those looking at flight prices, potentially to those who have posted on a social network expressing their desire to get away.

If you are engaged in active, targeted and measured interactive marketing, do you need to involve television advertising as well? According to advertisers interviewed recently by Econsultancy and Adobe, the answer - perhaps surprisingly - is no.