Instagram and Online Marketing

We all know by now that social media profiles are integral to maintaining a successful online marketing strategy and if you don't already have a presence on Facebook, Twitter, LinkedIn and the others then what are you waiting for? With a social media presence you can improve brand image, customer relations and manage your reputation; social media sites are the most popular sites across the world so if you haven't already got yourself on there then you need to do it now…you have nothing to lose but so much to gain.

Facebook is by far the leader of the pack with an astonishing 950 million members and growing and a few weeks ago the company hit the headlines by making a surprise purchase of photo app Instagram for a whopping $1billion; they spotted a beauty.

Since initial start-up; Instagram has grown rapidly in popularity and has a legion of fans across the world including the rich and famous but did you know that this is one app that could also have a great impact on your online marketing strategy? Let us show you how…

Instagram is a clever little app that allows users to take photos, create effects and share them on various social networking sites including Facebook and Twitter and of course; allows other users to comment on the images in questions so how can it help your business? It's quite simple.

• Following its latest algorithm update, Google announced that it would be giving increasing prominence to social media sites and although your onsite and offsite content will play a big part in your rankings; so too will your social media presence and what better way to improve your online standing and encourage user interaction then with images? It is now a proven fact that Facebook likes will improve SEO ranking tenfold and the best ways to get such likes is with exciting and interesting snaps of anything and everything you see!
• We have said it before and we will say it again; mobile technology is growing and growing fast which is why it is now more important than ever to incorporate such mobile applications into your online marketing strategies. Failing to do so could cost your online marketing dearly.
• A picture speaks a thousand words. It is a well-known fact that when staring at a screen people are less inclined to read hoards of texts so why not use Instagram to create unusual and interesting images and really push your brand?
• Instagram is growing massively in popularity so with some good, fun and enticing images you could really build a following for your brand…what could be better?

Never underestimate the power of mobile technology and apps; they are now fundamental to the way we live and can play a huge part in how businesses reach, grab and hold on tightly to that much needed audience.

Are you making the most of what is available?