Online Shopping Growth

In December 2011 an official government review revealed that the Great British high street was dying and although the economic situation was largely to blame for the decline in sales; the report made clear the substantial growth in online shopping and hence the increasing importance of the internet in our everyday lives.

Today internet specialists are constantly stressing the importance of online marketing; firms big and small need to now determine a solid online presence to ensure brand growth, increase in sales and as a result; longevity in a struggling market. With a solid SEO, PPC and Social media marketing strategy; businesses are able to appear higher in Google results, catch the attention of their ideal audience and improve customer relations…online marketing is now the key to success.

Further proof of the success of the internet and in return, the importance of online marketing has today been announced in the YouGov Brand Index which revealed that Amazon and Google were in the top spots as the highest rated brands in the UK; with BBC iPlayer following not too far behind. The official report measures nearly a thousand brands to determine the change in consumer perceptions, customer satisfaction and brand reputation and is the first time the top three spots have been held by online companies.

Did you need any more proof that online marketing is a must?