The Importance of SEO Web Design

We all do the same; when designing our business website we get lost in the excitement, focus far too much on pretty colours and images and forget all about SEO but with it playing such a crucial role in our online success; should we not be thinking of it at all times?

Far too many people seem to share the opinion that SEO is strictly link and keyword based however the design and structure of a website play a phenomenal role in its success. Whether you are designing your business website from scratch or are redesigning your current site; optimisation must be considered from word go as ultimately; the SEO friendly design factors are what will stand between your business and Google success.

Here are our top SEO design tips that will ensure Google will not only find your website with ease but index it comfortably and give your rankings that all important boost.

• Page Loading- Ensure that your website is ready to load within a matter of two seconds as your users won't wait around for it and neither will Google.
• Site Navigation –Ensure that your website is well organised and easy to manoeuvre through as this will create the ideal user experience and also allow the Google spiders to shift through your pages with ease. Avoid flash based navigation and build an internal link structure that creates a smooth flow from A to B and you should find your rankings improve considerably.
• Relish Content- As tempting as it can be, do not neglect content for flash based images. In search engine optimisation; nothing is more important to the success of your site then simple, clearly structured, keyword embedded content and if you do decide to use images to break up text then opt for CSS based images that will allow for text to be placed behind…a Google spider lives for keyword embedded text so ensure you do enough.
• URL and Image Attributes- It can be quite easy to neglect URL's and image titles but they can have a great effect on your rankings; after all this is what the Google spiders will immediately pick up on so by ensuring they appropriately fitted with keywords you will ensure your business has a better chance of success.

It is easy to get lost in the keyword world of SEO but don't forget that there is so much more to successful optimisation. Educate yourself on exactly how much can and should be done or alternatively contact a successful, results based SEO consultancy that can work with you to ensure your business achieves ultimate optimisation.

Are you doing enough?