The SEO Battle

With the popularity of online marketing growing and more and more businesses competing  within the world of SEO, PPC and social media; it has never been more difficult to get the coveted top spot and ensure that when your customer Google's that keyword; your business is the one they turn to.

With an increasing number of websites now on the internet and businesses big and small battling it out; SEO has become an immense challenge and such a long term battle that success may seem too far away. However; no matter how tempted you may be, do not go down the black hat route; yes it will allow you to kick your competition to the curb but this won't last very long and when Google finds out you will be facing more trouble than your business needs.

Want to boost your SEO marketing and give yourself a little edge over competition, in the right way? Then here are our top tips that are sure to help you along the way...

• Images- Make the most of your images by ensuring every single one on your website and/or blog is fitted with a keyword embedded ALT tag; this will make a great difference to your SERP results.
• Unique- Ensure that each and every page is fitted with a unique, keyword embedded title.
• Maintain a clean path- With the use of internal linking; ensure that your visitor can always navigate through your website with ease.
• Social Media- Make the most of your social media platforms by continuously linking to them. With Google now giving increasing prominence to such sites; it will benefit your rankings greatly.
• RSS- Allow your onsite visitors to subscribe to an RSS feed but keep it specific for the search bots.
• Update, update and update again- The importance of fresh content in SERP rankings cannot be reiterated enough. Ensure your site is regularly updated and have a news/blog section to update daily, if not multiple times a day (including weekends) as this can give your business a great edge.
• Talk to not at- By ensuring that any and all content is warm and speaks directly to your audience and entices them; you improve your websites chance of an engaged audience far more than direct sales ever would.

As the number of businesses on the internet grow; it is important that your business and your online marketing strategy never lets its guard down. We have continued to reiterate that SEO is a daily battle and it is vital that you are aware of just how much will need to be done to give your business a fighting chance. Use analytics to find out just what is working and never be afraid to try something new.