Top WordPress Tips

Blogs; once a platform for a small group of people to have a rant and rave that no one even noticed, are now crucial elements in successful search engine optimisation. In today's online marketing strategies; blogs work wonders, allowing good quality content embedded with those much needed keywords to reach a wider audience and improve those SERP results.

WordPress is to this day, one of the most popular search engine sites to hold offsite content and help businesses promote themselves, reach their audience and get those much needed links however many still fail to make the best of what they have.

Here are our top tips to ensure your business makes the most of what WordPress can offer.

• Do you have the right theme? It may be easy to pick something you think is pretty and fabulous but ask yourself; will your visitors like what they see? Try to ensure you pick a theme that will cater to your whole audience, maintain a relevance to your business and to put it bluntly does not repulse the eye. Your theme may seem an unimportant part of what you have to offer but believe us when we say it will play a bigger part then you think.
• Nothing screams irrelevance and is a bigger turn off for your customers then seeing hoards of spam comments. For any successful blog; comments are crucial as visitor engagement will improve your brand image and encourage customers to continue onto your site however spam comments are far from good for the image. By ensuring your WordPress site is enabled with spam protection you save yourself the dreaded task of having to delete them all and at the same time you ensure your blog stays fresh and current and encourages your ideal audience to get involved.
• So it's just a blog, you don't need to back it up do you? We couldn't disagree more. A blog can not only improve SERP results but also works wonders for your brand image and when consistently maintained to a high standard it may soon gain a dedicated following. By installing a data backup plug in you can ensure that should the worst happen; your work is protected and your efforts won't go to waste.
• It may seem unnecessary but if you have produced a lengthy piece then be sure to include an excerpt so visitors are aware of what they are about to read. Excerpts are a great way to encourage users to get stuck in with an immediate comment and entice them to read on; exactly just what a blog should do.
• Do you have an author bio in place? For a company trying to improve its brand image and encourage customer growth an author bio, set to appear on the end of each post is crucial. Bio's will familiarise readers with your business and provide them with the influential details they need should they wish to make immediate contact; it is a must.

These are just a few of our tips that should be taken into account when dealing with WordPress. Never underestimate even the smallest area of your online marketing strategies because only by making the most of what you have at your disposal will your business have the full potential for success.