Google AdWords or Facebook PPC?

As the popularity of online marketing sees daily expansion and businesses, big and small, are continuously reminded of the growing importance of online and social media marketing; just how do we determine which online route is the most beneficial and will provide ultimate growth?  Each business will no doubt have their own aims and target audience thus for an internet marketing consultant to funnel the importance of business promotion on the world wide web down your throat is unjust without clarifying just what each available arena can offer.

Google Adwords is a world renowned online marketing route in which businesses can target profitable keywords to appear on the top of search results almost immediately, to achieve a desirable return but with Facebook offering such a similar route; how can you determine which is right for your business?

Both internet giants have a phenomenal audience and offer unique PPC services in which advertisers pay only for the clicks they receive on their advertisement and by setting a budget, can ensure that no superfluous costs are incurred. Ultimately the main difference between the services offered by Facebook and Google revolve around costs; with Facebook charging far less per click, however this is ultimately as a result of minimal demand within its advertising sector but that does not necessarily mean that it cannot work for you.  

Not only do Facebook PPC advertisements cost less; they can actually look better as the company allows advertisers to use photography and other such imagery in its adverts; a feature Google only allows in banner ads. Although it is not all bright lights, as characters in the text portion are restricted to ninety per ad, making the ad creative task still as difficult as ever. Facebook and Google claim to be able to help businesses target their ideal audience and they both do just that, however Facebook does it with a lot more ease with an abundance of special characteristics that can assist in refining an advertisement right to a t.

We seem to really be fighting Facebook's corner however we can't take away from the glory of Google Adwords and its long running success and although Facebook can help you reach the masses you must keep in mind that those who log in to the site do not do so with the intention of seeing advertisements whereas with Google they do; and that's why the site has remained such a lasting success.

Whatever your business; Google and Facebook PPC advertising can be highly successful in their own way. When determining which platform is ideal for you; you should be aware that Facebook is perfect when the aim of your online marketing is to grow brand awareness but when your aim is to encourage further traffic to your site and improve business ROI then Google Adwords is the one for you.

Whatever your business and aims; when seeking to undertake online marketing it is wise to ensure you invest the time to research just what is on offer  and what suits your needs…one wrong move and your marketing budget could soon disappear into oblivion…