RSS Feeds and Online Marketing

For as long as we can remember; there are three letters that have roamed the realms of the internet; RSS but just how many of us know what this actually means and how it can really help?

The term RSS stands for; Really Simple Syndication and is a web feed tool that allows a user to regularly push out updated work to subscribers. Most popularly associated with online blogs, RSS feeds also allow for regularly updated news headlines and audio and video files to be automatically syndicated. As an online tool; RSS feeds have been around for many years but you would be surprised just how many businesses fail to understand its significance in online marketing.

So now that you know the basics of RSS, you might be left wondering just how the tool may benefit you. The beauty of the RSS feed is that any and all updated content is immediately thrust out in the open which is highly beneficial for websites,  as users and in return the Google search spiders will be immediately aware of any new content or content changes that have been made.

For your users and onsite visitors an RSS feed is nifty little tool, as it allows for access to a business and any news it has to offer without giving away an email address; spam and security issues are always a worry and thus, RSS feeds enable continued brand awareness and growth without such fear. Unique services are also available to provide full RSS data including; how many people are reading your feeds and how many are choosing to ignore them; perfect for determining just what content is working and what isn't.

It has been around for many years and will no doubt stay for years to come; the RSS feed is a classic tool that has cemented itself in the success of the internet.

During a time where content is essential to the success of online marketing; are you utilising the features of an RSS feed to aid your brand growth and SERP results? Or are you still one of many businesses failing to even notice that little orange box in the corner?