Is your Loading Time as Fast as it Can Be?
by Maria Ahmed (comments: 0)
Online marketing doesn't have to be daunting, in fact it is quite simple; the process of promoting one's business, through various forms and via various methods in an effort to drive visitors to a central location i.e. your business website and encourage sales…it is as easy as pie (sort off).
So, ok online marketing requires a lot of knowledge and hands on experience but when done right it can work wonders and take businesses from a lost abyss to a platform so open that growth becomes a given. With the implementation of strong SEO and PPC campaigns and naturally with some good old fashioned content businesses across the industry board are able to entice customers straight to their websites and clinch the deal.
Now we've said it once and we'll say it again; your website is the most crucial element and the final point in your efforts to grab that audience however many businesses still fail to execute every process of their online marketing with immense precision. Landing pages must be perfected and content, images and layout should cater to your site visitors needs however there is one aspect that many forget to take into account; page loading time.
Having your website perfected is an amazing feat however if your pages fail to load in a matter of seconds then odds of holding those onsite visitors can rapidly decrease. Google is a big supporter on page loading time and suggests that companies ensure pages load within two to three seconds at the most or they risk having visitors click away.
For those who fear having to make long and arduous changes to the structure of their web pages Google has a fast and easy way to ensure that you keep your customers without any hassle. Instant pages is a unique technology that makes your website appear to load instantly without any extra work on your part. Built into Google Chrome, the feature allows visitors to reach your site in an instant, in effect improving user engagement and happiness tenfold.
Ensure your site is pre-rendered into Google Chrome and save yourself the hassle of losing those all important sales.
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