How Important is Mobile Technology and Social Media?

Think your business doesn't need social media? Determined to survive without Facebook, twitter and the rest? Well think again as according to official statistics revealed by the YouGov survey; two thirds of young Brits check their social media profiles every day on their mobiles.

The rise in technology and the influence of the internet has always been evident however, over the past few years it has become clear that social media has played a massive part in this. When first introduced, they were immediately snubbed however Facebook and Twitter have revolutionised not only the UK but the world and proven that people are now more connected then ever…add to that the rise in popularity of mobile phones and tablet PCs and it has never been easier to stay in touch.

Initially seen as a way to communicate with friends and family; businesses across the board have immediately jumped on the social media bandwagon and incorporated such social sites into their online marketing strategies. With the rise in popularity of mobile phones and tablet PC's; logging onto social media profiles is now a daily habit and according the official statistics Britain's are now the most connected on the planet…what better way to reach your customers?

The results revealed that Germany was in fact the closest to Britain's numbers rather than America as would be expected however what the results do reveal overall is the growing importance of mobile technology, the internet and social networks into the lives of the younger generation.

Whatever your industry and whatever size, a social media presence will allow brand growth and recognition, customer growth and retention and overall improvement in image as well as the potential in sales increase.

It's easy, simple and everyone is doing it…what have you got to lose?